Apple Reportedly in Talks With Samsung About OLED Displays for Future iPads and MacBooks

Discussion in ' News Discussion' started by MacRumors, Jun 21, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Samsung is the exclusive supplier of OLED displays for the iPhone X and newer, as part of a supply agreement with Apple. Due to fewer iPhone sales than anticipated in recent quarters, however, Apple has reportedly ordered fewer OLED displays from Samsung than both companies initially expected.


    Due to the shortfall, Korea's ETNews reports that Apple now owes Samsung a penalty in the amount of hundreds of millions of dollars. Instead of paying cash, however, the report claims Apple has offered multiple options, including committing to OLED display orders for future products like "tablets and notebooks."

    This aligns with a recent report from Korean site The Elec that claimed Samsung is in talks with Apple about supplying OLED displays for an all-new 16-inch MacBook Pro and future iPad Pro models.

    MacRumors mockup of 16-inch MacBook Pro

    We first heard about a potential 16-inch to 16.5-inch MacBook Pro from well-known analyst Ming-Chi Kuo, who said the notebook will launch at some point in 2019 with an "all-new design," but he did not comment on which display technology the notebook will use or share any other details.

    Kuo has also previously claimed that two new iPad Pro models will enter mass production between the fourth quarter of 2019 and the first quarter of 2020, but again, he did not say which display technology the tablets will use.


    Beyond that, Kuo expects Apple to launch several new products with Mini-LED backlights over the next two years, including a 10-inch to 12-inch iPad in late 2020 or early 2021 and a 15-inch to 17-inch MacBook in the first half of 2021, so it's unclear exactly how far away we are from the first OLED-based iPads and Macs.

    Apple's transition to OLED started with the Apple Watch, followed by the iPhone X, so the iPad Pro and MacBook Pro would continue that natural progression of the technology from smaller to larger displays.

    OLED displays could have several benefits for future iPad Pro and MacBook Pro models, including lower power consumption, increased brightness, sharper colors, and faster response times compared to LCDs. OLED panels are often thinner, too, which could lead to slimmer and lighter product designs.

    Article Link: Apple Reportedly in Talks With Samsung About OLED Displays for Future iPads and MacBooks
  2. ryanwarsaw macrumors 68020


    Apr 7, 2007
    Why would Samsung agree to this? Why not take the penalty as Apple has nowhere else to get their screens from anyway?
  3. travis64 macrumors 6502a


    Nov 18, 2008
  4. supertiffany macrumors member

    Apr 4, 2019

    Apple's pride

    And rather than paying cash to Samsung, they can just avoid the penalty by making their tablets and computers use OLED

    But that will increase the price

    Since when did Apple care about the customersc budget?
  5. hancuriang macrumors member

    Jan 17, 2019
    From my understanding the division that makes spareparts isnt competing with apple...
  6. CrazyForCashews macrumors 6502

    Apr 1, 2018
    As long as the displays are PWM free then I welcome this change.
  7. Amacfa macrumors 68000


    May 22, 2009
  8. realtuner macrumors 6502a


    Mar 8, 2019
    Because they are a business who wants to increase revenues by selling more of their products?
  9. nol2001 macrumors member

    Aug 15, 2013
  10. Quu, Jun 21, 2019
    Last edited: Jun 21, 2019

    Quu macrumors 68030


    Apr 2, 2007
    That's pretty bad. Really shows how fast iPhone sales have been declining in just the past year alone. Compare Q1 2018 to 2019 and it's like a 30% decline in volume.
  11. m0sher macrumors 6502


    Mar 4, 2018
    A company has responsibilities to its stockholders to create profits and by not supplying Apple with their OLED panels you leave the table open for LG to take the money .
  12. EldonChew macrumors regular


    Dec 3, 2011
    To secure future orders and act as goodwill to one of their largest, if not largest client?

    Apple is the richest company in the world, they won't make useless offers and waste time.
  13. Falhófnir macrumors 68040


    Aug 19, 2017
    Hmm, At Macbook and iPad pixel densities (approx 220ppi and 260ppi) pentile looks really shockingly awful... tbh even 330ppi doesn't look amazing, and I can't see a 458ppi iPad - let alone MacBook (the resolution would be insane to get this density at these sizes). I wonder if they will work on making RGB OLEDs with better longevity?
  14. jonnyb macrumors 65816

    Jan 21, 2005
    Rye/London, UK
  15. Sedulous macrumors 68020


    Dec 10, 2002
  16. msama macrumors regular

    Jun 9, 2017
    I'm not looking forward to the pricing on these... I'm a sucker for oled. :(
  17. Bin Cook macrumors 6502

    Jun 16, 2018
    So we end up with inferior OLED (compared to Micro LED) because Tim over did the orders?

    This company has changed beyond all recognition.
  18. poorcody macrumors 6502a


    Jul 23, 2013
    Don't like the idea Apple will be choosing display types, at least in part, because of this.
  19. AvisDeene macrumors member


    Sep 25, 2017
    Have all the issues with OLED been worked out? I haven’t jumped on the OLED train yet, but I remember hearing that it has issues with screen burn in. Wouldn’t the risk be worse with larger screens? I’d rather Apple or Samsung finish their development of micro-LED.
  20. Freida macrumors 68000

    Oct 22, 2010
    IF that happens I'll buy older generation. Not supporting OLED nonsense in a computer let alone tablet. That tech is inferior to LED. Not to mention the price tag + headaches.
  21. RogerWilco macrumors 6502a


    Jul 29, 2011
    Good point, after all the “leaks” of micro-LED display wonders purportedly just around the corner, we find it was just more posturing and manipulation that Cook uses to keep the investment community interested.
  22. Falhófnir macrumors 68040


    Aug 19, 2017
    Not necessarily even the size, more that a desktop OS like macOS has a lot more static elements that are displayed in the same place for long periods of time (dock, menu bar) vs a mobile one like iOS where you will frequently get changing apps taking over the full screen.
  23. trusso Suspended

    Oct 4, 2003
    Right? :rolleyes:

    Let's continue pushing 5G and OLED down America's throats, even though there are valid concerns regarding the adverse health effects of these technologies. (But, like, money!)

    And in 15 years, when the class action suits start to pile up, big tech and telecom gonna be like: "Phwhoat?" :eek: "We had no idea!"

  24. nph macrumors 6502a

    Feb 9, 2005
    Also this is the first I heard that OLED are more energy efficient than LEDs. Thought it was the other way around...
  25. jhwalker macrumors regular

    May 31, 2011
  26. tegranjeet macrumors member


    Apr 5, 2019
    Boulder, CO
    Actually, you can auto hide both the dock and menu bar so burn in issues wouldn't be an issue if you did that. And you can rotate the desktop picture every minute or five minutes.

    Personally I do this and I find the screen real estate gain to be quite significant.

Share This Page

117 June 21, 2019