AAPL is quickly approaching it's all time high. I got in last year right as the market turned sour. I remember buying at #220 and people said doom. Then I bought at $200 and it was the falling knife. Then I bought every $10 increment with increasing amount of shares each time right down to $150. At that point AAPL was never coming back is what people said, it was peak iPhone.
Now I have a nice little pile of money and that's somebody who got in right before a crash at a high valuation. All aboard on the Train to $250 per share. What AAPL managed to do will be studied in business classes for a long time. I have to say I had my doubts at times.
The story never changed, despite what the pundits say. There is always some story about AAPL because it gets clicks and TV ratings. Apple is one of, if not the most widely held stocks because it is among the most valuable companies on earth.
Investing takes experience, but selling stocks just because they drop is a terrible strategy. You always have to ask yourself if the story has changed. Apple maybe reached peak
unit iPhone sales, but anyone that knew the data understands this has to happen.
Much more important now is the installed base, services, and the new exploding segment of wearables. The best part of Apple is they aren't a one trick pony. iPhone will not always be the most important product at Apple and we are starting to see that.
If Apple couldn't move away from the iPhone at some point, THAT would be a major problem. Companies have to adapt and we're seeing Apple do that (while still selling a ton of iPhones and monetizing the base).
Lastly, for a company buying back another $100B in shares, long term shareholders don't necessarily want AAPL trading at all time highs.
When AAPL drops, buying one of the best companies on earth with a cash machine and fortress balance sheet is always a good decision.
As usual, when the facts change, I'll change...but I see very little evidence the sky is close to falling.