Apple Reportedly Suspends Work on Vision Pro 2

[Torty]

People should come down. If true, it’s just like Apple does it all the time. In the long term the products will be successful, after adapting price points and features. Also, the original iPhone was too expensive at the very beginning.

you still compare a helmet with an iPhone?

 

[Mrkevinfinnerty]

Sales for the first one bricked huh

 

[cateye]

No, I believe that a screen that costs more is not cheaper. In fact, that's just a fact, I don't have to believe it or like anyone over it. The concept that Apple cheaps out on screens when they've gone so far as to pay more just to fit their design like with the iPhone X using a flexible OLED to reduce bezel sizes is just wrong.

Got it, semantic argument.

60hz is not equivalent to 120hz. One is better than the other. One may or may not be cheaper than the other in absolute relative component cost, since that distinction is apparently all that matters here. As long as Apple pays a lot for the screen, who cares what it actually displays to me, the consumer?

 

[Iconoclysm]

AVP was clearly going to be a failure once the product offering was known
Anyone paying even a modicum of attention to this space knew that, straight away.

It's really concerning that forces inside Apple didn't nuke this before it ever even saw the light of day.

All I can think is that Tim Cook personally pushed it out.

It was going to be a "failure" by what you think people and Apple expected from the AVP. This article isn't confirmation that Apple made a mistake - at least not yet.

 

[cateye]

Sales for the first one bricked huh

I've said this once, I'll say it again, and I'll keep saying it: Your avatar is the best thing on the internet.

 

[choreographics]

—Post deleted. Made the mistake again to try taking part on a discussion online. 🫣 —

 

[Fuzzball84]

Wait for it… Apple Monocle.. coming fall 2026

We are so excited to see what you do with Apple Monocle

 

[Rogifan]

The price tag is obviously a big barrier but the bigger issue is no compelling use case. No matter how much Tim Cook thinks spacial computing is a big deal the average consumer is never going to wear big bulky googles for consumption or productivity. This product was always going to be a very niche product.

 

[turbineseaplane]

Despite this, the Vision Pro isn’t a fail at all.

Yes -- it is

The mass market has no interest in wearing a headset on their face for anything but brief stints

It's a failure right from the concept stage
A total "own goal" from Apple

VR headsets aren't new and they could and should have just stayed on the sidelines and watched others flail around in this space.

 

[Rogifan]

I am not surprised. It was clear for a while this was only going to flop. Finally Apple seems to be coming to terms with it. It is too expensive, worse than cheaper alternatives in many ways, it doesn’t solve any real problem or have any real application. It is just a pointless product. Making it cheaper won’t help much unless they solve the other issues too, but I doubt they will. They’ll probably just remove the creepy outward looking display, cheapen out on the inner displays and price it at $999 or $1499 and call it a day. In which case jt will still flop.

Somebody pour one out for Apple analyst Neil Cybart who is probably the biggest VP booster out there.

 

[jclardy]

This current generation is probably good for 3 years. They have a lot to learn. Just create a sleeker model at $1K - $1.5K(ish) price point and many more would be invested in it.

Still waiting on that killer app / use case

Yeah - what vision needs now is the cheaper device to get users. visionOS 2.0 is honestly great, and probably what they should have launched with - the hand gestures are just way more Apple like than the "look up and click on the tiny button" for control center before.

The killer app will likely be entertainment. Get some big budget visionOS exclusive films to coincide with the $1500 Vision device. The new device will likely be pretty close to the current Vision Pro, but cut down on materials/display quality.

 

[stocklen]

Here’s the painful reality: Apple could give these away for free and it still wouldn’t be a mainstream success. People aren’t generally willing to wear a big heavy headset over their faces to do stuff they can already do with an iPad.

You are absolutely right.

And, look, im not being negative on an AVP - and if you have the money and bought one and are enjoying using it then thats great good for you.... genuinely.

But there are so many issues with the concept which arent apple's fault at all but it really cant do anything 'unique' and for most people that face-worn heavy headset with relatively short battery life (external attached with a cord at that) is something they might be willing to try as a novelty but it simply wont become part of their daily usage.

Sure, it's great for movies but only if you are alone. The moment theres another person involved it becomes ridiculously impractical.


It strikes me that the face worn glasses with virtual screen... the paradigm that several manufacturers have in the market already, is the thing which if anything will succeed in the long term. Who need cameras recreating your real world when you can just use your eyes. The tech isnt there at the moment but this is where I can see an Apple Vision product going in the future.

 

[dannyyankou]

Exactly, just like the first watch was considered a failure only selling about a quarter of projections until future models were lower in price and included extra features.

Yep, that's why I'm not writing off Vision Pro yet. I knew the first one would not sell a lot of units. And I don't think Apple was expecting it too either. It's a niche, experimental product. It needs time to mature.

 

[Ctrlos]

They need to see how much it would cost to shove an M4 (because it’s smaller) into a PSVR2 and still have the same hand-tracking features.

 

[Surf Monkey]

So many opinions, but not much variety in arguments.

The Vision Pro faces several challenges. True. To match what Apple has accomplished, it requires numerous expensive and large components and technology, which results in a price that does not cater to the mass market.

Furthermore, with a limited user base, there is little incentive for developers to create apps for the Vision Pro, leading to a slower expansion of choices.

The limited options and lack of a standout use case contribute to the reluctance to embrace the new, unconventional, and somewhat uncomfortable experience of wearing something this large on your face.

Despite this, the Vision Pro isn’t a fail at all. It represents a statement, a starting point, and a tantalising glimpse into a promising future. Unfortunately, this future may not be easily accessible for most of us anytime soon. It just needs more time.

Until then, enjoy what's possible today. If you don't like it, please stop trying to ruin the experience for others.

Countless “visions of the future” have been outright failures and dead ends. More than the ones that have been accurate and successful by a wide margin. The idea that Apple has its finger on the pulse of the next big trend is fallacious. They’re fishing around in the dark just like all the others. It’s been over a decade since they had a real visionary in charge and the Vision Pro is a good illustration of that fact. It can fail, it may have already failed and to date no one can clearly articulate a path forward for it that results in mass success.

So yeah. We’re going to continue to point out the problems. No one is trying to ruin anything for anyone. The reality is that the Vision is fundamentally flawed.

 

[tgwaste]

They need to just stop. Is this product really in demand? They didn't shoot past MS for most valuable company because of this product.

I still dont have the slightest idea how MS could ever be worth more than Apple.

 

[ttyRazor]

Makes far more sense to scale back to something affordable, then build on top of that for something higher end. The question is which features take a hit? Stuff like the front display definitely isn’t necessary and I pray they just suck it up and make the next one plastic, but how much will they need to compromise on display quality, their biggest advantage at the moment, to get costs down?

Hopefully what comes next is analogous to what the original Macintosh was to the Lisa.

 

[Rogifan]

Ditching the front facing screen does seem like low hanging fruit, but then they said not having you isolated from people around you was a "foundational design goal". Sounds like it's staying!

I always thought the front facing screen was creepy. But what story would Apple tell if they take it out? Apple execs don’t get up on stage and say feature X is missing because we needed to make the device cheaper.

 

[jayducharme]

I love the concept of the Vision Pro and its OS. I would never spend that amount of money on one, though. So I think Apple is right to focus on lowering the cost -- as long as the experience doesn't suffer. IMO they should eliminate speakers altogether. Nearly everyone has Bluetooth headphones of some kind, such as the AirPods. At this point though I think Apple's ambitions exceed the capabilities of current technology.

 

[Surf Monkey]

The price tag is obviously a big barrier but the bigger issue is no compelling use case. No matter how much Tim Cook thinks spacial computing is a big deal the average consumer is never going to wear big bulky googles for consumption or productivity. This product was always going to be a very niche product.

If Tim thinks it’s so great, why don’t we see him wearing one?

 

[turbineseaplane]

Countless “visions of the future” have been outright failures and dead ends.

Can you repeat?

Trying to read this on my palm with my Humane Pin

 

[WarmWinterHat]

I still dont have the slightest idea how MS could ever be worth more than Apple.

Windows, Office 365 and Azure. The later two are markets that Apple doesn't even participate in.

Corporations with bigger pockets than individuals spend a lot of money with Microsoft.

 

[gri]

Yup, this was on my 2024 bingo card.

Schocker. Who could have foreseen that that price was too high (everyone else but Apple, apparently).

 

[Surf Monkey]

I still dont have the slightest idea how MS could ever be worth more than Apple.

Enterprise. Microsoft works with a vastly different customer base than Apple does.

 

[fakestrawberryflavor]

It’s probably not possible, but I’d take the same or better performance, at about 50% of the weight… for $999 max price.

It’s a toy and niche product. Couldn’t see my self using it every day like a phone due to the form factor. Needs to be priced accordingly.

(I understand what I asked for is impossible, of course)