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I suspect that if they were having trouble cutting features for the next one that they found them selves developing the same project twice and really are just at this point consolidating the two products that don't have enough differentiation. I think once we're far enough away from m3 this might make more sense.
 
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It is good that they design and makes devices like this, for sure it’s amazing tech but I don’t think it’s been as popular as they thought it would be.

A cheaper, lighter version would make so much sense.

Let’s hope it’s not the end and we see further development into something that has more appeal to average Apple consumer.
 
I suspect that if they were having trouble cutting features for the next one that they found them selves developing the same project twice and really are just at this point consolidating the two products that don't have enough differentiation. I think once we're far enough away from m3 this might make more sense.

This product won't make sense until the form factor is something with mass market appeal

Folks keep saying "price" and "content" will do it
No -- the form factor is what's holding it all back

Until the form factor is fleshed out, the rest of it doesn't even matter
 
I think in some time we'll see news of Apple scraping the entire Vision product line... Horrible product unless they can make the cheaper model less than $1500
The least they can do is make the product price comparable to a well specced macbook at $1500. Double that amount + $200-300 for accessories is too much.

Furthermore the M2 will be outdated quickly now that apple intelligence will demand cutting edge hardware for local inference.
:apple::cool:
 
But is this a product you want if the specs are quest 3 like for 1500? Still no games. It’s entirely about video consumption. Except it’s not 4k anymore. No oled.
Actually, I don't want either the $3,500 (plus tax, lenses & AppleCare) toy or whatever less expensive toy Apple develops. But seems to me that since Apple has decided I'm right and dropped development of its expensive toy in favor of a less expensive toy. Maybe you don't agree with me, but Apple does. And it's just possible that Tim Cook is better positioned to decide this than you. Or me.
 
Problem I guess is a very high percentage of content and apps now a days is youtubers or social media accounts for teenagers and they cant spend money in a so underdevelopment device yet.

But the experience is so great the time will come when tech allow that
 
It's not atypical for dramatic strategical changes to happen like this. The price needs to be dropped fast for adoption to become mainstream. Apple did the same* with the iPhone (1st generation) and iPhone 3G.

iPhone (1st generation)'s price was dropped* within months. https://www.macrumors.com/2007/09/05/8gb-iphone-price-drop-4gb-iphone-discontinued/

And iPhone 3G started at $199*. A lot of upgrades were left out for it to focus dropping the price.

* UPDATE: I want to correct and state that the price was subsidized by carriers, but customers saw a decreased upfront cost which was effective in increasing adoption.
Not all to do with price. Many refuse to wear this contraption on their head even if it were given to them for free. That's a very real problem that Apple cannot solve today.
 
I don’t believe that at all. Apple would not cancel a project like this just after launching the first gen product. I’m sure that they will even release a cheaper version along with the successor of the current one.
apple_newton_messagepad_2100-268x300.jpg
"Hi! I'm Newton. Hold my beer..."
 
The biggest disappointment with the Apple Vision Pro isn't even the price. It's the under-developed operating system and lack of Apple-built apps.

I've installed VisionOS 2.0 beta on my AVP. It's barely an improvement—more a kin to a 1.5 release. They seem to be obsessed with tinkering with the Persona feature and they need to be focused on finishing up the basics.

Where are the Apple staples (Numbers, Keynote, Pages, iMovie, GarageBand, etc.)? Where's Apple-provided immersive video? The "coming soon" environments? Etc.

They seem to be relying on Disney to provide anything worthwhile (3D movies, Disney+ environments, What If? app, etc.).

Until Apple is willing to put serious software engineering resources behind this it's not going anywhere.

VisionOS didn't even get mentioned in the Apple intelligence portion of the keynote. In several of the interviews, Craig sort of hedged when talking about AI and the VisionPro. Seems to me like that would be a perfect product to dogfood Apple Intelligence.
 
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Strategy makes kind of sense to me. IMO, follows Apple Watch:
- Apple released the absurd gold watch because they knew celebrities/influencers would wear it as luxury product. Quick way to enter a market.
- Apple watch was a product searching for a solution for at least 5 iterations before the sensor capabilities started to expand. But Apple watch was largely an extension of the iPhone ecosystem so that was a little easier to float. Solution is becoming clearer now that I can unlock my house, tight integrations w/ Apple Maps while driving (Vibration turn reminders are a game changer for those w/o Carplay).

Vision is a bit different, since it's a content consumption device, and doesn't really have an ecosystem yet. It's not a "extension of the iPhone" like watch is. I understand the need to launch with a crazy expensive device since you need to get people creating content/experiences in VP. Realistically, that will take a few years to build out. So I am assuming that they feel like a consumer facing device, that can mimic what VP might do today, would be able to be launched in a few years.
 
Until Apple is willing to put serious software engineering resources behind this it's not going anywhere.

It's the classic "If Apple doesn't care, neither should customers"

Just a totally low effort release

Sort of hilarious how much they want all the third party developers to do all the hard work while Apple just expects to be able to sit above it all and rent seek all day long

This company has become a mere shell of the product innovation powerhouse it once was

This is a top down problem with having an Ops Guy bean counter CEO
 
Are there photos of "Hair Force One" wearing the Scuba Mask?

Searching and not finding anything
I noticed when they were on John Gruber’s show they didn’t talk a lot about VP but when they did Joz did all the talking. My guess is Craig doesn’t have any responsibility for it. And I wouldn’t be surprised if he isn’t all that enthused about it.
 
I feel like the front display EyeSight thing actively works against the Vision Pro. Not only does it add to the cost of the device but it just looks awful, way too creepy. With VR there's always a "Segway factor" - namely, these devices are often just seen as very uncool. Apple was clearly not able to overcome that, and EyeSight gives off weird tech bro vibes. A cheaper version without the front display would be much more appealing.
 
I'd love one of these, and would use it as my primary display for prob a greater portion of the day than they intended. Still, it'd be worth about $1200 to me, maybe even as high as $1500 but that's if it were truly mobile and had something radical, like it gave us an annotated vector-view overlay of the world around us.

But the hardware & software both seem pretty 1.0, with truly revolutionary usage a long way off. This feels more like they gave us the opportunity to buy into (& pay for) the prototyping stage.
 
This feels more like they gave us the opportunity to buy in to their prototyping stage.

Is that an opportunity?

Almost feels like theft to me

I shouldn't be surprised. Apple have long been flirting with the lines of "what they can get away with"

See: "RAM & Storage upgrade pricing", which is naked shameless theft in broad daylight
 
Apple didn’t drop the price though. Networks started subsidizing the iPhone to get them locked into 2 yr contracts.
I did drop the price. The carrier subsidies didn't start until the 3G came out. They even "refunded" early adopters after the initial price drop.

 
I came here to make a sarcastic comment about how surprising this was… but actually, I want to use this comment to point how clever the picture selection is: at first sight, it looks like a number 2.
 
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