Nope. Remember the price speculation on the iPad?
Current wearables are already a hard sell, so something more expensive will have to be in a whole different level of capability. Which it might be...
We won't know the value of the device until we know what it can do. But an accessory that is not too far off the cost of the device it supports does seem a stretch.
Let's be real. Who will be texting, making calls, taking pictures, etc.. with his watch? I don't think (I hope) that's the concept of iWatch that Apple will release, because that's just dumb. I hope Apple is smarter enough to show us something with some utility.
The high end Pebble goes for about $250. That seems to be the upper limit for current generation smart watches.
Considering that the iPad mini that is already overprice goes for an asking price of $ 399.9999; with a higher bill of materials; a price of $ 400 might only seem reasonable in Silicon Valley or NYC
Because that is too expensive considering the #1 product the iPhone sells for $650 and will have 4x the power, much more screen, much more battery, ect. $400 is too expensive regardless of what it does.
Apple executives have discussed charging around $400 for the companys new wearable device.
Hmm, then the iPad sells for $500, has more power, much more screen, and much more battery than the iPhone. Why would anyone buy an iPhone?
If true, this is a no buy for me.
Probably costs less than $100 to make no matter what. Apple is going to make huge profits on these if they somehow convince people to wear watches again.
Would be interesting to see it all flop.
This isn't the time for Apple to get cocky. They need to forgo the apple tax and price themselves at or below the competition. I'm sorry. But a the iPhone 6 costs will cannibalize the success of the iWatch if its priced at $400. People won't be able to afford both.
cuz its a phone.
$400 would be the stupidest pricing ever for a product like this. That thing better make me breakfast at that price!
They may justify a higher price by making it look like quality jewelry rather than just another piece of technology. Apple did, after all, hire several high end fashion execs this past year. They didn't do that to sell you a fuel band.
Interesting that you say this when the OP didn't even mention cellular functionality, which my iPad has, and we have no idea whether or not this watch has.
I'm currently wearing a wearable device that cost a lot more than $400 when I bought it about 13 years ago, which I wouldn't sell for $400, and similar current models cost about twice as much than I paid 13 years ago. I think there are quite a few people here in the same situation.