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Apple Reportedly Weighing $400 Price Range for Upcoming Wearable Device

I dont wear watches..

is there anyone else that doesn't wear a watch
as much as this sounds cool
I don't need an iphone on my wrist at all times
can't wait for the iPhone 6 though :cool:
 
$400 is pretty expensive for an iPhone accessory. I mean, that's over half the unsubsidized price of the iPhone itself. If a lot of functioning involved in the watch either comes from or is processed by the phone, the price needs to be significantly lower. I would expect $199 for an entry-level model, with full-functioned, flagship-style devices around $299.
 
Rogifan said:
Let's not forget that Apple has Paul Deneve (former YSL CEO) running the retail strategy for this. He's got a couple other former executives from luxury retail working for him (one is a former sales exec for Tag Heuer). My guess is Apple will have multiple products to cover a wide range of price points but the stuff to ooh and ahh people will be positioned as luxury fashion, not trying to compete with Moto, LG or Samsung.
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If Apple sold iWatches priced from $200 to $10,000 I wouldn't be very surprised.
 
MarkyMark said:
$400 is not a range, it's a price point. $400 - $401 is a range, as is $199 - $599!!
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Yes, a range has to have uppper and lower limits. Since $400.00 is the only price mentioned, this is not a range, but a price point, as you have stated.

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Jakewilk said:
Inside sources are now saying the name won't be "iWatch", but rather "TimePod"
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Yeah, those guys are so inside they are outside looking in.
 
jimmirehman said:
This isn't the time for Apple to get cocky. They need to forgo the apple tax and price themselves at or below the competition. I'm sorry. But a the iPhone 6 costs will cannibalize the success of the iWatch if its priced at $400. People won't be able to afford both.
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I stopped reading the minute I saw "Apple tax".
 
If this "watch" has ABC functions such as a Suunto or higher-end Casio, then the opportunity to develop apps that rival the dedicated watches does beg for higher pricing. Further, the watch could continually be updated with newer software revisions. A high-end Suunto with ABC and heart rate capabilities is about $400.
 
Apple is floating a price point before release. They will know if it will sell at that price point. Also, just how many is Apple looking to sell in the first 6m-1yr? 1,000, 10,000, 1,000,000? That affects price.

Personally the lowest I see for the device is $279.00. :apple:
 
I would definitely believe Apple charging $399 for the first generation iWatch. Take the MacBook Air for example - it started at $1799 and then dropped to $1499 with the next generation.
 
I think $299 would be my max for this item.

I think its quite interesting that we really still have NO idea what it is going to look like or what exactly it is going to do.
 
Apple "leaked" the $400 price so that when it launches at $299 (far higher than other wearables) people will think they got a deal. This is the same thing Apple did when launching the iPad, they leaked $1000 as a price so when it came out at $499 (which was higher than the mini full notebooks so popular at the time) it seemed still a good deal.

Apple wants reporters to say $249-299 is a good price, not "high" compared to sub $199 wearables from samsung etc. To help prime that pump they are leaking higher prices that won't be correct.
 
HighDesert50 said:
If this "watch" has ABC functions such as a Suunto or higher-end Casio, then the opportunity to develop apps that rival the dedicated watches does beg for higher pricing. Further, the watch could continually be updated with newer software revisions. A high-end Suunto with ABC and heart rate capabilities is about $400.
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This is exactly what I was getting at. Sure the $400 might sound steep but there are already many useful devices out there that goes for more than that.

Also if this is a well made watch $400 is actually rather cheap (relatively speaking). Considering you have citizen and seiko that does nothing more than time keeping that sells for $500 easily. What is so different about this watch?
 
I can't see the product being anything but completely customer configured, similar to a Tesla. Watches are so person-specific that having a simple, one-size-fits-all band seems impossible.

So much like you can configure a Tesla with a range of 65,000 to 115,000, I'm sure the watch will have a 250 to 2000+ range.
 
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