Once again, updates and system upgrades are two different things. Last I heard, MS was actually going to charge a hefty sum for their new system upgrade. Point updates remain free on the iPod touch, as do updates for OS X and SPs for Windows.ASUS and Gigabyte must be sending me their bills then for "advertising" on their web sites the new features of the BIOS update, software updates, and the lists of the reviews done.