I'm sorry; Tim's evasiveness over Apple Watch numbers just won't do.
Either they've hit it out of the park, or they haven't. It's very clear that they haven't from the comments he made on the call. When he says that sales aren't their primary concern for the Apple Watch, alarm bells ring. And he falls back on customer satisfaction, and says that it can indicate that a product will do 'fairly well'. To my mind, that was a Freudian slip that says that sales have disappointed.
On the bright side, he said that June has outsold April and May. But that's probably simply due to the supply problem. Most people didn't get their watch until June. Cook's excuse of not wanting to help the competition is simply pathetic. Were iPad sales hurt by Jobs announcing sales figures? I think not. And he can hardly blame anyone if people get the wrong impression over sales if he's not prepared to divulge them. That's a problem entirely of his making, and entirely unnecessary. It's a deeply selfish move that he has made solely to cover his back, because he knows that he would have been judged by those sales and found wanting.
Well, it seems the market has found him wanting anyway, and rightfully so. As a shareholder, I think it quite possible that my shares will lose 40% in value soon. If that forces Tim Cook out, so much the better. His awful politicalisation of Apple needs to be consigned to the history books.
Apple is more important than Cook's ego. Give us an Apple that will surprise and delight us, not one that flabbergasts and dismays us.