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But the smart play for Apple is to play the long game and let it die a slow painful death on the vine. If they pull it, the narrative switches to Apple is trying to stifle competition.

When you have the stronger hand, it's much more prudent to take to the high road. Apple will just stay positive about it keep the message points around privacy, security and giving the customer options.

Bingo! Apple doesn't need to do anything to keep CurrentC from taking off. CurrentC will do that all on its own.
 
QR codes. Talk about skating to where the puck is instead of where it will be.

Or maybe it's where the puck was several periods ago....

I had to log in just to upvote this comment – not only spot-on logically, but a great hockey metaphor!
 
It should be noted that Walmart has an ulterior motive here with CurrentC. They have tried and tried for years to get certified for their own bank and failed.

This gives Walmart a leg up on trying that again and they've already started a new plan and I'm sure it involves CurrentC.

I can't wait for the first security breach. The first one with the first major security breach will be the big loser because it will have repercussions throughout their business.

I sure hope Apple brought its A GAME unlike with iCloud so far.
 
It should be noted that Walmart has an ulterior motive here with CurrentC. They have tried and tried for years to get certified for their own bank and failed.

This gives Walmart a leg up on trying that again and they've already started a new plan and I'm sure it involves CurrentC.

I can't wait for the first security breach. The first one with the first major security breach will be the big loser because it will have repercussions throughout their business.

I sure hope Apple brought its A GAME unlike with iCloud so far.

And have you seen the average Wal-Mart associate? Wouldn't you want that caliber of employee to be your banker, too? </sarcasm>
 
Actually, the person I was replying to said only Apple could make tech like this, and my response was truthful in stating Google has been doing this since 2011 at least.

Reading is fundamental. Nice try, though.

Google has been *trying* to do it since 2011.
 
That's their own choice. But claiming these companies won't accept their money anymore is ludicrous, as paper money, credit cards, and debit cards are and will remain a valid way to make payments for the foreseeable future.

I haven't used cash, a check or debit card at a store in at least 5 years. I already make choices of where to go based on what they accept for payment. For example, two home improvement stores next to eachother. I go to the one that takes AMEX as that is my rewards card.
 
This should be an easy win for Apple. But considering how they screwed up Core Data and iCloud we'll have to wait and see.
 
It should be noted that Walmart has an ulterior motive here with CurrentC. They have tried and tried for years to get certified for their own bank and failed.

This gives Walmart a leg up on trying that again and they've already started a new plan and I'm sure it involves CurrentC.

I can't wait for the first security breach. The first one with the first major security breach will be the big loser because it will have repercussions throughout their business.

I sure hope Apple brought its A GAME unlike with iCloud so far.

They already have one. It's called Arvest. Look it up.
 
Google has been *trying* to do it since 2011.

Funny you word it like that when it's worked flawlessly without a hitch since 2011... Apple is just getting on board with it in 2014.

Actually, if you want to get specific, it's Apple who's been trying to do it since 2011.

NFC was apparently supposed to be a part of the 4S, 5, and 5S and they couldn't make it happen until iPhone 6.

Now, that's *trying*.
 
An easy way to protest, that WILL work.

An easy way to protest, that WILL work.

1) Fill a shopping cart with goods

2) try to use Apple's "Apple Pay"

3) When they say you can't, walk out without the goods, leaving them in the store

4) It requires a lot of labor to return all the goods to the selves. If every store had to hire people to "reverse shop" those abandoned goods they would start accepting Apple Pay or NFC.
 
An easy way to protest, that WILL work.

1) Fill a shopping cart with goods

2) try to use Apple's "Apple Pay"

3) When they say you can't, walk out without the goods, leaving them in the store

4) It requires a lot of labor to return all the goods to the selves. If every store had to hire people to "reverse shop" those abandoned goods they would start accepting Apple Pay or NFC.

NO NO NO NO NO NO!

Do NOT do this. You will only succeed in making iPhone users look uppity and self-entitled, and will NOT help your cause. Companies do not listen to people that purposely make trouble for their employees. They will ignore you before they listen to you.

Do not intentionally and willfully create more work for the minimum-wage earning cashiers who have no say in whether or not the company they work for supports Apple Pay. Do not push your personal politics on them and make their lives miserable.

That is just plain wrong, and is the worst thing you can do.

Writing a letter or email to their corporate offices is the proper and adult thing to do.

Besides, if you cause enough of a problem the store manager is well within his or her right to report you to the authorities for causing a disturbance in their store. Writing down your license plate wouldn't be that hard for them to do.
 
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CurrentC looks stupid as far as user-experience goes. Doesn't Apple have a policy of not allowing apps that compete against their products? Apple should just straight up disallow that CurrentC app from their App store.

It's incredible how bad some companies are at design.. how could any adult come up with something as horrible as CurrentC? Are these companies run by trained monkeys?

They might be trained, question is at what? We will soon see how smart these chimps are.

Apple should leave the CurrentC "hack me" app up for a while. Have you read the reviews? Some very creative writers.

The app will never recover from the one star review Avalanche. Basically three things left for MCX executives to do. One very dumb idea, one mediocre idea, and one very shrewd idea.

Idea 1 - (dumb) Continue on with their plans, bury their collective heads in the sand and yes man themselves into a feeble startup with a grinding slow death, followed by some smart hacker steeling the vital information from the handful of smucks, dumb enough to give out all their information. Could be even more precious if it turns out to be an inside job by a CurrentC employee or contractor.

Idea 2 - (mediocre) Correctly read the writing on the wall, comprehending the massive consumer distaste for data mining, and everyone's ever increasing desire for secure data and transaction. And quietly call it quits, execs go back to Walmart, and lay off the balance of the team.

Oh and release all the participating companies that were in on the plan to make an extra 2 to 3 percent profit. You honestly didn't think they meant to pass it on to the consumers, did you? Dangle a few baubles in front of them. Discount some stuff you raised the price on first.

As for the $500K you skimmed off each participating company, well you had overhead, so it's mostly spent already.

Idea 3 (shrewd) You read the handwriting on the wall and see that your hoped for system won't be accepted and worse you will loose some customers. While other customers may decide to charge even more than before.

Now here is the shrewd part. I already give you credit for correctly assessing your dilemma. But now you really show some smarts and get into quiet negotiations with Apple, Visa, Master Card, and American Express. You broker a deal agreeing to back Apple Pay, work with Apple to develope a rewards system separate from Apple Pay that lets consumer option in via blue tooth in the store. You offer incentives that consumers can choose to join or not.

At same time you negotiate with the credit card companies that with your buy in to embrace Apple Pay, with the added security it provides them from fraud to lower the amount they charge you for each transaction.

You turn the whole thing into a win win relationship. With real negotiating they could also get Google Wallet in on the mix, opening up a whole other group of customers eager to embrace the now burgeoning NFC payment system. So what kind of chimps do we have running MCX?
 
Actually, the person I was replying to said only Apple could make tech like this, and my response was truthful in stating Google has been doing this since 2011 at least.

Reading is fundamental. Nice try, though.

Oh, so he was referring to NFC? Comprehension is even more fundamental.
 
QR codes. Talk about skating to where the puck is instead of where it will be.

Or maybe it's where the puck was several periods ago....


P.S. Maybe, to ensure compatibility, we'll be asked to install a program using 8" floppies, Oregon Trail style.

You have now had your security compromised and you also have died of disintery would you like to play again :)
 
It will be interesting when Walmart, Best Buy, and Target try to sell iPhone 6(+) to customers who can't use their device to pay for merchandise at their stores.
 
LOL. You all are delusional. The same people here that think everyone is going to use an iphone to pay for stuff are the same people that claim nobody ever upgrades the ram in their mac mini. Most people don't even know what it is. I'm pretty sure that retailers don't care about the few hundred people that use an iphone 6. They stand to make way more money with CurrentC even though its a horrible system. I'll stick with credit cards thank you. If someone charges up my card I simply call my card company and refute the charge. Done. Never going to give them my social and bank info, no way in hell. The way I see it they will both fail. Also, apple and google can't deny their app, its illegal as it creates an unfair market and when your company is richer than most countries that matters.
 
CurrentC vs Apple Pay vs Google Wallet is the new "tech wars" for this decade (Mac vs PC in the 90s, Blu-ray vs HD DVD in in the early 2000s, Android vs iOS after that). It will be interesting to see which standard is widely adopted by the mainstream - Apple Pay certainly seems like a favorite at this point.

Only time will tell.
 
CurrentC vs Apple Pay vs Google Wallet is the new "tech wars" for this decade (Mac vs PC in the 90s, Blu-ray vs HD DVD in in the early 2000s, Android vs iOS after that). It will be interesting to see which standard is widely adopted by the mainstream - Apple Pay certainly seems like a favorite at this point.

Only time will tell.

In this case, Apple Pay and Google Wallet are on the same side vs. CurrentC.

So it's more like NFC vs. CurrentC.
 
CurrentC is highly beneficial to merchants, but appears to be of questionable value to customers given that it requires both a social security number and a driver's license number, along with access to a bank account.

ARE THEY OUT OF THEIR *********G MINDS!

I learned two decades ago when I was starting out in IT to NEVER use SSN or DL as ID online. Never. No exceptions. That is a recipe for identity theft.

As far as linking it directly to my bank account, no *********g way either. With a credit card you have fraud protection. With your checking account there's none. Somebody can clean you out and you are SOL.

What utter morons designed this POS (and no that's not Point Of Sale).
 
Giving your driver's license number, social security number, and checking account number to merchants who have repeatedly had their mobile payments systems hacked with customer information stolen...brilliant. They'll have to hire police to stop the stampede of people trying to sign up for CurrentC.

Brilliant comment. I hope retailers not in favor of apple pay realize they are quite vulnerable
 
Third option

This seems to be a question of whether the market goes with ApplePay/GoogleWallet or CurrentC. There is a third option though.

CurrentC so muddies the waters, especially WHEN it's hacked big time, that American consumers reject all of these options. They stick with their paper checks and credit cards, and America falls even further behind the rest of the world technologically.

I was astonished when I visited Minnesota last summer and saw most people around me in the malls paying with cash or checks. I pulled out my plastic in The Mall of America and the clerk asked "Visa or MasterCard". When I told her debit she didn't think they took that. Then I noticed the system wasn't set up for chip cards anyway.

The USA; welcome to 1997.
 
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