What Apple has done is the equivalent of releasing a Leica camera into a market dominated by smartphone cameras. I'm sure the ergonomics of AppleVision Pro will prove to be a spectacular differentiator, and will define the high end of the market for the foreseeable future. And just as there are Panasonic cameras with nearly all the Leica functionality but just a few small corners cut -- allowing a far lower price -- there will soon enough be AppleVision Air variants of the headset that will be fine for most AR/VR users.