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Actually his idea was to make it a consumption device. Tim Apple made it a creative tool with the introduction of the pencil, which was dreaded by His Steveness.
Do you really think Timmy has a single ounce of creativity in his whole body? He greenlights what others come up with that marketing says they will sell. That’s the extend of his product knowledge.
 
This is because you’re more likely to use the webcam with the iPad docked to a keyboard or stand on a table, which are all landscape.

Portrait makes most sense when you’re actually holding the iPad and using it to read.
Most websites look better when viewed
Do you really think Timmy has a single ounce of creativity in his whole body? He greenlights what others come up with that marketing says they will sell. That’s the extend of his product knowledge.
are you implying that Jobs came up with all the product ideas on his own?
 
karen.jpg

"It should rotate with the device!"
 
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I think that is a dumb move. You put the Magic Keyboard logo upright for landscape position and the iPad’s Apple logo upright for portrait position. I primarily use my iPad in portrait— only landscape when I attach the Magic Keyboard
 
Steve Jobs rolling in his grave.

iPad was supposed to be a creative tool.....ended up as a glorified netflix/youtube/gaming tablet.

If we are judging Steve's vision of the iPad by the 2010 keynote where he introduced it, you couldn't be more wrong about what the iPad was supposed to be back then.
 
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In the end, iPad Pro is literally going to be a MacBook display without a keyboard and running iOSiPadOS

Which begs the question, what's Apple going to do with the 11" iPad Pro when iPhone Pro Max Plus Ultra inevitably reaches 10.9"?
 
Steve Jobs was a salesman. He did not come up with product design or product ideas on his own. However, he had firm opinions on usability, design, use cases and 'some' good taste. Tim Cook's focus seems solely money-minded in comparison. In fact, I am certain that Tim Cook does not even use his own products, albeit superficially. I believe he is clueless when is comes to software usability.
 
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Steve Jobs was a salesman. He did not come up with product design or product ideas on his own. However, he had firm opinions on usability, design and use cases and some 'good' taste. Tim Cook's focus seems solely money-minded in comparison. In fact, I am certain that Tim Cook does not even use his own products, albeit superficially. I believe he is clueless when is comes to software usability.

I disagreed in part, but not wholly. Steve was a product guy. Tim definitely has a "business efficiency" mindset, not a product-first mindset. Tim was originally brought in by Steve to look after the efficiency of business processes, which he did extremely well.

But Tim has some excellent top-level managers running things just under him, and they are the true product geniuses, which we've seen with the latest designs.

I believe that Apple is trying to both adhere to Steve's "Rule of 3" while at the same time offer a broader range of options, mostly at different prices ranges to reach the broadest sales potential. Can't really have it both ways, though, so there's some confusion in the product lineup and weird timing of rollouts.
 
Actually his idea was to make it a consumption device. Tim Apple made it a creative tool with the introduction of the pencil, which was dreaded by His Steveness.

Steve dreaded the idea that a stylus was NEEDED to *navigate* a phone or tablet. He believed that the screen should be finger-friendly, which they achieved brilliantly. An Apple Pencil can be used for for navigation, but that's not its intended purpose. It's an input device that's more precise and capable than a finger, so Steve's goals have not been violated.
 
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Is this like the game Simon says?
Apple Says paint it glow in the dark paint so you can find it when its lost.
 
I remember well my first MacBook with the translucent Apple logo on its back … I loved it every time I could see it lighten up … Now regarding the iPad, why does it matter when 95% of the time the back is covered with a case …
 
Steve Jobs rolling in his grave.

iPad was supposed to be a creative tool.....ended up as a glorified netflix/youtube/gaming tablet.

And you got that from… landscape mode?

Steve Jobs intended iPad as a netflix/youtube/gaming tablet. In fact, it became a crative tool under Cook.

Also, most creative apps are designed for landscape.
 
Do you really think Timmy has a single ounce of creativity in his whole body? He greenlights what others come up with that marketing says they will sell. That’s the extend of his product knowledge.

He’s doing what a CEO should: enabling others to do their best work. Under his leadership, Apple has produced some of the most creative devices in its history, including the iPad Pro and the Apple Silicone Macs.
 
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In response to my:

It's about time.

Such poor design - the logo I never see when using my iPad and is covered by the Magic Keypad case is in portrait instead of landscape.


we have:

Maybe you should apply for an industrial design position at Apple.

Nah, too boring.

You could be the next Jony Ive, no?

Oh good god no. I wouldn't even with that on Tim Cook or my best friend.
 
Actually his idea was to make it a consumption device. Tim Apple made it a creative tool with the introduction of the pencil, which was dreaded by His Steveness.

People often say this about the Pencil but I don't think it's accurate. Steve hated that Palm and Newton REQUIRED a stylus just to use them. The UI and text input were wholly dependant on a stylus because multitouch didn't exist. The iPad has multitouch of course and is still fully usable with your fingers. Even painting apps CAN be used with your finger if you want to (but who would want to). The Pencil is just a creativity add-on… which I'm sure Steve would be fine with.
 
I still like portrait. I'd be interested to know what % of iPad usage is done in landscape vs portrait.

I think it depends on device size and use case. When using an 11" iPad or smaller for content consumption and simple tasks like email and social media, I hold it in portrait and type with my two thumbs. I never use a keyboard case. I don't even own one. With a 13" iPad it it's not really possible (or comfortable) to hold and type in portrait with 2 thumbs. I'm guessing that 13" iPads are more often used in landscape with them on sitting on a lap, coffee table, desk, or in a keyboard case. And they're probable more often used as a creation and productivity device as opposed to a content consumption and browsing device.
 
If you’re using it with a magic keyboard, the logo is already landscape. When I’m not using a keyboard, I’m more likely to use the iPad in portrait.
 
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