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I just hope they don’t do that for the Mini which I use in portrait most of the time (likewise for the FaceTime camera),

Make it a Pro feature for all I care 😅
 
I think that is a dumb move. You put the Magic Keyboard logo upright for landscape position and the iPad’s Apple logo upright for portrait position. I primarily use my iPad in portrait— only landscape when I attach the Magic Keyboard

This even being a topic explains why Apple consumers will gobble up whatever Apple shovels into the trough.
“Wow, Apple rotated the logo 90 degrees. Take my money.”
 
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Remember when PowerBook logo was upside down?

Turns out it is difficult to put a logo on a rectangle and make everyone happy!
 
The Apple Logo should be printed on an AI controlled disk so it is always upright, no matter if the iPad is held in portrait or landscape mode. Now THAT would be real innovation.

/s
lol AI controlled.

you don't need an AI for a tablet to know its orientation.

Having a display or rotating piece on the back just increases cost for no good reason.
 
Steve Jobs was a salesman. He did not come up with product design or product ideas on his own. However, he had firm opinions on usability, design and use cases and some 'good' taste. Tim Cook's focus seems solely money-minded in comparison. In fact, I am certain that Tim Cook does not even use his own products, albeit superficially. I believe he is clueless when is comes to software usability.
As a reminder Steve Jobs greenlit this monstrosity of a UI:
_resize.php
 
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Not originally. The iPad was introduced as a third device in between the Mac and iPhone, which aimed to do some tasks better than either. Here’s the original list of tasks.

View attachment 2382757
People hate it when you have been around long enough to remember events and pull a slide that disproves their push to make iPads into Macs ;)

That list remains the main use case of my iPads. Less Games and add in Magazines.
And that list is what I still see the majority of users doing on them.

The fact the line has been extended to do more, even niche tasks, shows how good it is.

Almost like all three are ... Complimentary Products ;)
 
Most websites look better when viewed

are you implying that Jobs came up with all the product ideas on his own?
Certainly Steve didn’t create everything on his own. But he was a visionary who understood products and people. Tim simply doesn’t. What Tim understands is increasing the stock price for shareholders benefit which directly benefits him.

The products are not getting more advanced in a futuristic way that moves the products radically forward. The ecosystem is stronger, but innovation took a back seat with the unfortunate death of the creator of AAPL himself.

Right now Apple is good at giving people what they want or ask for but not what moves technology forward in a way that means more productivity or more radically transformed products. Thinner! More ports! What about the missed opportunity that the iPad could have taken over the complete PC market in a way that the iPhone holds majority share in much of the world. The iPad operating like a tablet and PC could have meant Windows would take a backseat. Steve used the car/truck model. It’s more like motorcycle = iPhone, car = iPad, truck = MacBook, semi-truck = Mac Pro. People are moving more and more mobile. Yet AAPL is afraid of cannibalism of their own products. Steve would have said this iPad could replace all the Windows computers for all the consumers out there who switch to iPhone. Instead Tim is afraid of lowering sales of the Mac. Bad strategy as it could have been more dominant in a good way by selling more iPads. And for iPads Apple owns the App Store and could make their massive 30%!

Think MacBook Pro with all the old ports people asked for. Now that everything is USBC. Think iPad Pro that’s not able to do anything different than the 2018 iPad Pro. Think iPhones that get bigger or add accessories that add to the ecosystem but nothing that radically improves the cross section of technology and education.

I am ready for a Steve Jobs desired long term strategy of a Scott Forstall-like product person to take over AAPL. Tim got rid of Scott because he was the threat Tim didn’t want. Shareholders won but did the rest of us???
 
As a reminder Steve Jobs greenlit this monstrosity of a UI:
_resize.php
Right, and design taste doesn't evolve over time? You obviously never lived through the 70s...

Even this "monstrosity" was seen as cool then. To add round buttons and brushed metal backgrounds was something we werent used to seeing in PC UI. Check the boxy horror that was Windows 3.0 and how dated that looks now.

Times change.
You could argue that Flat design took things too far.
Users now arent always clear where to click.
And the UI world evolves constantly ...
 
Tim Cook has likely assigned more staff to work on the logo position than there is working on the mac desktops.
 
Steve Jobs rolling in his grave.

iPad was supposed to be a creative tool.....ended up as a glorified netflix/youtube/gaming tablet.
iPad would have been rolling in grave with Steve Jobs if Apple didn’t revamp the iPads. After 2 years iPad sales were down by more than 50%. When they made better screens with pencil support, it started selling, and people could actual sketch and use it for creative purpose.
 
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Let’s do this:

1 - Translucent panel or micro-pinholes like the Mac Mini LED that could illuminate the logo correctly in either orientation. Could also be displayed all 4 ways you would hold it. Thinness, environmental impact, and repairability be darned.

2 - Take a page from Rolls Royce; the weighted logo in the wheel. Basically spinners - on the iPad. The ultimate 90’s throwback!! Imagining this while I pump 90’s rap from my iPad Pro.

/S
 
Steve Jobs rolling in his grave.

iPad was supposed to be a creative tool.....ended up as a glorified netflix/youtube/gaming tablet.

Yeah because it could create so much when Jobs launched it.... Some of you guys and your revisionist history. The iPad when launched was nothing BUT a media tablet. You can do so much more on it now.
 
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This is because you’re more likely to use the webcam with the iPad docked to a keyboard or stand on a table, which are all landscape.

Portrait makes most sense when you’re actually holding the iPad and using it to read.
Like a book... and even with two pages open at once, we still only read one panel (portrait) at a time.
It just feels more natural in Portrait mode for most tasks.

Creative work then Landscape makes more sense when you want a more Mac view of your work.

Bit of a non-issue really.
It works either way.
No one forces you to use it and most apps (except games) adapt...
 
Steve Jobs was a salesman. He did not come up with product design or product ideas on his own. However, he had firm opinions on usability, design and use cases and some 'good' taste. Tim Cook's focus seems solely money-minded in comparison. In fact, I am certain that Tim Cook does not even use his own products, albeit superficially. I believe he is clueless when is comes to software usability.

Clueless?

That's the silliest thing I've heard today. Of course he uses and approves every product Apple develops, manufactures, and brings to market. And is why Apple is one of the most successful tech companies in the world with roughly 1 billion customers. In addition to holding an MBA he's also a degreed engineer.
 
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That's a fair point but, for me, it's not just this one rumor. It's the effort put into areas other than the key one. Where are the priorities? What's the top one?
What do you think their priorities should be and why?

Edit: The logo orientation really makes no difference because if you use it without a keyboard, you are likely to be using it in portrait orientation. If you use it with a keyboard, the keyboard option has the logo in landscape orientation. There, problem solved.
 
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OMG, what important news to report on...
Seriously, is this worthy of a post?
Well, apparently me writing this post, it must have been?! :cool:
 
Actually his idea was to make it a consumption device. Tim Apple made it a creative tool with the introduction of the pencil, which was dreaded by His Steveness.
Based on his biography he was actually pretty upset that people were writing to tell him that it was mostly a consumption device, which is why he got Apple to port over iLife and iWork for the iPad 2.
 
"Have the courage to follow your heart and intuition. They somehow know what you truly want to become."

Apple:
Future iPads Could Feature Landscape Apple Logo.

PS: if I remember correctly, a guy from Belgium named Sterpin reverted the "upside down" logo of a PowerBook... If Apple had cojones, they would engineer a logo that follows the iPad orientation. That would be courageous 💪.
 
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Right, and design taste doesn't evolve over time? You obviously never lived through the 70s...

Even this "monstrosity" was seen as cool then. To add round buttons and brushed metal backgrounds was something we werent used to seeing in PC UI. Check the boxy horror that was Windows 3.0 and how dated that looks now.

Times change.
You could argue that Flat design took things too far.
Users now arent always clear where to click.
And the UI world evolves constantly ...
When I say it was a monstrosity it has nothing to do with the look or style of the UI and everything to do with the fact that it was a usability nightmare. It was skeuomorphic to a fault - volume sliders were replaced with a virtual thumb dial you had to spin with your mouse by dragging up and down, bookmarked "channels" were in a drawer you had to manually drag out and consisted of icons without text labels. Advanced controls were hidden in a drawer that covered the top row of channel bookmarks when in use. It was big and bulky in an era when screen real estate was still very much at a premium. Even when it launched QuickTime 4's interface was considered a major fail, hence why Apple completely redesigned it when they launched QuickTime 5 alongside Mac OS X.
 
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