Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I guess the iPhone X was too expensive. :rolleyes:

Although I can't imagine spending that much on a phone. I guess plenty of people could care less and will pay whatever it takes.

I woke up at 12:05, put one 64gb in my cart...saw the price and said to myself "Nope". I couldn't spend that much. My 7 is fine and I used my apple allowance on my Series 3 LTE.
 
chart is wrong. Every t-mobile order 256GB at apple.com is nov 10-17. I got my order in at 12:01PST and have that date.

Got my first order in at 12:04 and same thing here. I wonder if anyone has a different experience with T-Mobile versions?

For fun though, I pre-ordered another through T-Mobile at 9am and it gives me Nov 3-10 as ship date.
 
Yes, the appearance of scarcity is a huge part of marketing theory. Companies like Samsung can make lots of different models, but Apple struggles to make enough of one single product (and it is not even a market-leading product in terms of volume)? The appearance of Scarcity has become an Apple NEED. Without it, their stock plummets and Cook loses some of his stock options.

Works for cars sales too lol. There has NEVER been a shortage of automobiles in the US, not even during WW2.

Yet every slimy car salesman tries and often succeeds in making the mark think if they don't buy the car RIGHT NOW they'll never find a good car. lol.

It works for Apple too, but Apple are MASTERS of covering up the slime.
 
  • Like
Reactions: Statusnone88
Installment plan pricing has made many people not think about that. Roll it into your cell bill and you don’t see the cost. Trade in and trade up programs mean that costlier phones keep people buying and that while plans have gone down slightly, carriers make money on hardware. Remember that the carriers get a wholesale price so while it is interest free financing of the device, the phone is still making them money. And on a monthly basis.

I guess many people can't do basic arithmetic. Actually I don't guess. I'm certain many people can't.

Although in this case it is more likely an unwillingness to look at the long term financial implications of overspending. Sort of like spending $30K with 6 years financing on a new car you can't afford to buy outright. Rather than saving up and spending $6K on a perfectly reliable used car.
 
Got my first order in at 12:04 and same thing here. I wonder if anyone has a different experience with T-Mobile versions?

For fun though, I pre-ordered another through T-Mobile at 9am and it gives me Nov 3-10 as ship date.

My email confirmation as 12:04, 256GB T-Mobile, and I too 11/10-11/17. Something is really weird with the T-Mobile phones.
 
Installment plan pricing has made many people not think about that. Roll it into your cell bill and you don’t see the cost. Trade in and trade up programs mean that costlier phones keep people buying and that while plans have gone down slightly, carriers make money on hardware. Remember that the carriers get a wholesale price so while it is interest free financing of the device, the phone is still making them money. And on a monthly basis.

This is so true. I remember years ago, people were saying the end of contracts was going to cause phone prices to drop since people will now see the true prices of phones and balk at it. They were saying that people will not want to pay 699, 799, 899, 999, etc for a phone and the prices would drop.

I knew that wasn't going to happen. They even got customers pushing people into thinking this was good. They were saying that prices would go down, etc. Now, since then, prices have only gone up
 
  • Like
Reactions: Bethanie21
This is ROFL material. Its a headline that pre-orders are "off the charts" and based on sell outs... but we all know they had like 1/10th the supply they usually have because they've rushed this product out and having trouble making them. Is there anything that won't be spun as a positive?

How about a more accurate headline... "As expected, manufacturing delays led to early sell outs of new iPhone X".

They really don't need to sell as many units as previous iPhones to get a comparable top line revenue thus breaking the record. The ASP for iPhones are generally around $700 (and this is only happening after they launched the Plus models a few years back). iPhone X are selling for $999 and $1149 and if we take a ratio of 40% 64GB and 60% 256GB model, you get over $1080 as the ASP for this product line.

This is a 55% uplift vs Average ASP of $700 for the rest of the iPhones so Apple only needs to sell half the # of units of iPhone X to match revenue intake from the rest of the iPhone product lines.
 
  • Like
Reactions: macsplusmacs
Ditto - a subscription service would be ideal in this situation. At least for big fans that truly want a new iPhone on launch day every year.
Surely there are at least a million of us worldwide by this point to make it viable! I could see there being even more if Apple made it really seamless. It's guaranteed revenue for Apple.

A couple years ago I had a series of issues that were escalated to the top and made several contacts inside Apple. Last week I recommended this idea to a higher-up in Apple Online Store Executive Relations. She said they're always looking for ways to make the experience easier for customers and as a direct report to Apple's executives, she will make sure my feedback is heard. She was actually a dream to talk to and was actively engaged in asking me what I thought about different aspects of the program. Top notch customer service.

In years past I had recommended to another person in Executive Relations that they should ship a box so we don't have to go into the Apple Store to return our devices on iUP, so it does appear that they are listening to our feedback. I'm sure others probably told them something similar, so it's important to let them know our thoughts as we are some of Apple's most loyal customers.
 
This ludicrous spin on the short supply is the same old thing every year; except now we have given Apple and Samsung the okay to charge $1000 for new phones (and silly me paid into that bs with a 7+. :rolleyes:)

For everyone who ordered the X, I hope it's worth that price point and much, much more.

Except that Apple usually breaks sales records year after year too so it's not really spin. People are actually buying the phones. Apple has the revenue reports to prove it.

I ordered the X. It's 100% not worth the $1200 I paid, but the $700 I paid for the 7 wasn't worth it either. I'll enjoy the X's bigger screen and better camera though. If one is looking for value then there is always the $99 Amazon Moto e4.
 
  • Like
Reactions: Agent2015
That's an interesting conspiracy theory you're spinning here, but I think Apple would disagree with you for this "Underwhelming" device.
I disagree. Apple itself told folks to get to the actual Apple store early to get in line to get a phone since there were going to be phones available for pickup Nov. 3. After the lines didn't form for the 8 release, Apple wants to show that was because folks were waiting for the X. If lines don't form, then Apple starts looking like it's lost its mojo.
 
Last edited:
Hmm.. I placed my order after 2:38am and I got the 2-3 week delivery slot.
I don't know how it went when you ordered but both the website and the Apple App Store were showing the message "We'll be back soon" for 7 minutes before I was able to place my order and that is why my order got delayed to 2-3 weeks delivery slot. If I don't like what I read and see on YouTube next Friday, I can easily cancel my preordering or simply proceed with the return process. I hope Face ID won't fail on us.
 
This is honestly such a big part of their marketing. Constraining supply to increase demand, not only in the short term but for the product as a whole.

Imagine if the iPhone was readily available to pick up? It removes the “exclusivity” of it very quickly.

Edit: They are of course having manufacturing issues, but even if they weren’t, you know they’d issue the same statement.
It never ceases to amaze me how every launch we have people spouting this obvious nonsense.
 
It seems like some regions had more issues than others signing in earlier today. For me the Apple Store app came up four minutes past the hour (Sweden). Purchase process was completed in about fifteen seconds. Nov 3 delivery confirmed.

It is also entertaining to see how many Apple bashers take time to visit these forums. Buyers of iPhones are as usual misinformed and misled fools buying outdated technology. If Apple really sucked and Samsung ruled we could go buy a Samsung phone, save a hefty sum and call it a day. Nothing wrong with Samsung’s phones per se but I always chuckle a bit when users are so keen to justify their brand through arguing relative value rather than absolute. I use Android in some work situations and it makes me want to jump out the window. In terms of user friendliness and seamlessness iOS blows Android out of the water. It is not about the individual parts, these are just specs on paper. It is about the full and in Apple’s case extremely well integrated user experience. This is one of the top reasons why so many will pay the extra premium for an iPhone.
 
No Sheet Sherlock.....website/Apple Store App was down here for the first 5 minutes and by the time I could get on, 256GB was already sold out for delivery on Nov 3 (est. 2-3 weeks) in both colours. I'll have to troll my way to the Apple Store

What's weird is I was originally going to use the Apple Store app on my iPhone (was too lazy to go upstairs to get my iPad), but decided to anyway. At 3:01 I was unable to access it on either. I decided to keep closing and opening it on my iPad instead. I figured it would be easier to enter my credit card number using the keyboard on my iPad (thanks Capital One for not supporting Apple Pay in Canada!). After everything was all said and done I tried to load the Apple Store app on my phone and it wouldn't let me in even after closing it and opening it several times.
 
I disagree. Apple itself told folks to get to the actual Apple store early to get in line to get a phone since there were going to be phones available for pickup this morning.

Why would Apple tell customers to stand in line for a pre-order? There are NO phones available during the pre-ordering process until November 3. That doesn't make any sense to me and I highly doubt Apple told someone to stand in line for something they cannot guarantee, because there is no stock available yet. Do you have any articles where this is stated?
 
They were always going to sell out in record time with limited stock and the Apple faithful ready and waiting.

Let’s see how many they’re selling in 6-9 months time.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.