I agree with you that a lot of people were probably embarrassed to admit they were going to drop $1,000+ on an iPhone, but guess what? It is OUR money and we can do what we want with it! Screw people who want to judge us just because we want (and have the means) to drop $1,000+ on the first completely redesigned (first with OLED and FaceID etc...) iPhone since 2014 with the iPhone 6/6+. If people want to judge me, bring it on. As far as I know, none of you go to work for me, or pay my bills. My money is mine, yours is yours. Do not judge people because we are in a position to buy nice things, whatever they may be.