Seems like a good move. Hopefully it'll let them focus more on what they're (or used to be) good at.
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Apple Says It's Out of the Standalone Display Business
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I guess if you don't make plan on making stand alone computers you don't need to make stand alone monitors.
I would personally love that and Dell's Alienware Area 51 case is my favorite OEM case. If they switched out the motherboard, put in Xenons and put an Apple on the Area 51 that would make me so happy.
It would also get the pros to shut up and with Dell they do yearly spec bumps so they'd do nothing and just make money.
Agreed. It's been five or so years since people started complaining about Apple not being a "pro" company anymore (whatever that means), and there's still people complaining about the same things. Either Apple is still releasing products that they like, or they've taken five years to put their money where their mouth is and buy products from a company that meets their needs.
Either way, most of the people in this thread need to move on from Apple. Anything that causes the kind of heart wrenching turmoil we're seeing here isn't worth it.
OMG !!!!! This needs to be on the FRONT PAGE of MacRumours. EVERYBODY at Apple needs to watch this on a loop for about 24 hours with their eyes propped open like Clockwork Orange.
Cook, Ferengi, and Cue... all marketing guys. Instead of Toner Heads, they are the "Stream Heads"... if you can't stream it via WiFi(AppleTV AppleMusic)... they ain't interested.
Thank you. Thank you. Thank you. Send it to Tim. Just google his mailaddress.
Thank you!
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What?
One of the richest computer company in the world can't allow itself to have a display product line? To support its users? Are you worse or less capable than LG?
It's all about money, Tim, right? Like you don't have enough money yet.
iMac was not updated in years, Mac Pro is a joke, MacBook line is totally messed up, no displays, 3 years old design smartphone, but we have watchbands! Those are updated regularly.
Sell f***g Beats and use those money to produce a modern display and desktop.
One of the richest computer company in the world can't allow itself to have a display product line? To support its users? Are you worse or less capable than LG?
It's all about money, Tim, right? Like you don't have enough money yet.
iMac was not updated in years, Mac Pro is a joke, MacBook line is totally messed up, no displays, 3 years old design smartphone, but we have watchbands! Those are updated regularly.
Sell f***g Beats and use those money to produce a modern display and desktop.
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I think that could be a bit of an overstatement.
I'm an Electrical Engineer and although I use Mac personally, the field is pretty devoid of Apple. Much of the software is for Windows exclusively, like it or not, and that seems to apply to much of the engineering/science disciplines.
I don't do audio production professionally (hobbyist), but I don't think there is a dominance of one over there other until perhaps at the highest levels (ie. professional).
At the end of the day, what matters more than OS preference is software availability/quality and hardware drivers. Using Photoshop on Mac isn't all too different than using it on Windows.
That's what Apple essentially did before.
Apple knew many Apple CPU customers wanted an Apple display to "match" their Mac. It gave Apple customers a good feeling and Apple their margin.
Now Apple "forces" you to another brand most users don't give a cr@p about. LG..? Why not Samsung?
I understand that photography-pro's were picky in their screens and did not buy an Apple screen, but most Apple CPU owners like an Apple Display, overpriced or not.
Now, even Apple employees with their MacBok Pros need an LG (really...) at work in Apple offices.....
Sure, no doubt a supply chain maven in a mature company would think that way. But there is also: ecosystem, design coherence, and money on the table.
This is extremely disappointing. The whole point of Apple is that things work better when software and hardware are designed by the same company. Plus impeccable industrial design. Sure, there a companies that build monitors that are very good from a technical standpoint, but few of them can match the industrial design prowess of Apple. And how many of them will want to design a monitor that works specifically well with Apple products? They're going to stick to building monitors that work with PCs and Macs, which means the end result will be inherently compromised. And seriously, is that the best LG could come up with? It's U-G-L-Y. I have an ultrawidescreen display from LG that is far better looking.
The same is true for the new LG monitor.
http://www.apple.com/shop/product/HKN62LL/A/lg-ultrafine-5k-display?fnode=8a
But I'm only using an iphone because it works so well with a Mac (and vice versa) Take away the Mac, and I have no need for an iphone but would go with google instead.
Imagine an ios only Apple. No macs anywhere. Would you still buy an iphone? Not me. Off to windows and google i go.. This thought should scare the crap out of investors. Obviously I don't really believe it (yet) but Apple isn't having a good year here. Hopefully it can get things more consistent in the future and figure out what they want to be.
Someone else wrote that Apple has no idea who these MBP's are for. They have no vision of the future. They take away SD slots, cap RAM at 16gb and still think they're catering to creative pros. Meanwhile Microsoft is articulating the future with touchscreen PC's and surface pens.
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Apple used to make printers. I remember thinking it was the beginning of the end when they announced they would stop.
They aren't out of the desktop business. Those updates are projected to arrive in Spring now. But they sure aren't giving them the love they used to. I think they made their vision clear in the vid for the iPad Pro 9". They feel that is where personal computing is going. While the iPad is good for a lot of things, it doesn't replace a desktop. You will always need the large screen size at some point.
Their pro announcements lately haven't been playing out so well. Im sure they underselled on Mac Pro's which was mostly there fault by putting out a better in some ways iMac. So now they gotta cut back, its sad. I would hate to think they would redesign the Mac Pro for only 1 version. Hopefully we will get all the upgrades for it next year.
LOL....his new term.
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They would announce it though.