Apple Says Minor Screen Burn-In and Shifts in Color When Looking at iPhone X Off-Angle Are Normal

[xmonkey]

I don't think it's fair for Apple to say off-axis hue shifts are inherent to OLED technology. Go look at an LG OLED TV in a store and you can stand damn near 90deg off-axis and the color remains stable. It's incredible. Even the brightness is very stable off-axis.

I think it's more fair to say that off-axis hue shifts are common with current mobile OLED displays. I'm not sure why exactly this is (perhaps the way they make the anti-reflective coating has to do with it?), but it's definitely not correct to say all OLEDs suffer from this issue. My old Moto X and HTC Incredible had much less of a color shift than even modern OLEDs do so it's kind of a puzzling issue. Hopefully Samsung or Apple figures out a way around it.

As for burn-in... I don't think it's likely to be a big problem for most people. Maybe if you're constantly maxing out the brightness and running something with static elements for hours on end, but I don't imagine it to be a problem with everyday normal usage. A lot of what people confuse as 'burn-in' is actually temporary image retention anyways.

At the end of the day, no display type is perfect. LCDs have their fair share of issues as well. Frankly I'll take the perfect blacks of OLED over an LCD any day because contrast is such a huge determinant factor in overall image quality.

 

[Kabeyun]

People just got the phone today. How can they already be experiencing burn-in?

Internally, Apple has been using this screen for months.

 

[NT1440]

Next year Apple releases iPhone X series 2 (2018 model), aka Samsung Note 8 display specs.

Your crazy if you think this is an off the shelf Samsung display. Apple has been researching at least since 2009 ways to mitigate some of the pitfalls of OLED (check out Patently Apple’s OLED section), specifically that blue pixels wear out way faster than the rest and burn in.

This is an Apple designed panel, through and through, manufactured by Samsung. Don’t conflate that with Samsung doing the engineering beyond the manufacturing (which was an excellent call by Apple given that LG is years behind Samsung’s manufacturing when it comes to OLED).

Will there be typical OLED constraints? Of course, but this is a unique panel that NO ONE but Apple has, not even Samsung.

 

[code-m]

I have/had numerous OLED devices and also Hands on experience with OLED TVs (also plasma and various LCDs) so I have a pretty good idea how better OLED is vs old tech which is LCD.
the only issue of OLED is image retention which in theory is a problem but in reality it's minor a very small price for the advantages of OLED.there is difference between good and tunes OLED and the ones that are not properly tuned and oversaturated.
the OLED in iPhone X is excellent, it's tuned and there is no over saturated colour or such.
It really doesn't matter how some nay sayer still feel,Apple has finally moved on to OLED finally and its the BEST thing about iPhone X.

Next year the iPhone will adopt ProMotion 120Hz refresh rate and the iPhone X will seem dated. Considering the Razor phone has a 120Hz refresh rate, and I absolutely love it on the iPad Pro.

Thank you for being an expensive beta tester, we skittish frugal bystandards eagerly await iPhone X series 2 (2018 model).

 

[Aston441]

I guess this means that it's a bad idea to leave Google Maps running with the screen on in a cradle for hours during road trips? I do this often.

It tends to be at full brightness too, when driving during the day.

Correct. You should obtain a dedicated GPS unit like a Garmin or TomTom that has an LCD screen designed to be on for long periods of time. The iPhone screen is designed as a phone screen, not a GPS, and should only be used for normal phone usage. lol

 

[Niteace]

Screen burn in shouldn't be an issue in 2017. Neither should having to charge your phone every day. Wouldn't it be amazing if your phone came with a non-rechargeable battery that lasted avg 10 years? I thought that's where we'd be by roughly 2020 but alas we are not and it seems like screen burn and colour shifting at angles is still a consideration.

In any case, it sounds like the new display is a considerable upgrade over LCD with very minor, probably never going to encounter it in a significant way, kind of issues. Its a pity it even has to be acknowledged but every technology has its pro's and cons. Apple, in my opinion, refines technology to the point where the benefits outweigh the drawbacks and has seemed to reach that point with OLED tech.

Now if only my shipping date would improve from 15th Nov I could stop reading about potential issues sooner and just enjoy my new purchase!

 

[citysnaps]

Pat, a video isn't a static image. Just because an OLED panel can experience burn in, doesn't mean it will experience burn in. I've had an S2, S5, I currently have an S7 and my wife has an S8. Guess which one had the burn in? None. Anecdotal, of course, but none of them had burn in cuz none were sitting on static images using high brightness, high contrast for hours on end. Primarily because that's not how people use phones. Unless you are going to be renting your X to a retail store for display, I'm pretty sure you won't be doing that either.

Thanks for your real-life, real-use update, over multiple devices no less - much appreciated.

Sadly, I think that's going to whoosh over many heads because it doesn't support a froth-worthy "massive fail" narrative that many need to embrace.

 

[code-m]

Your crazy if you think this is an off the shelf Samsung display. Apple has been researching at least since 2009 ways to mitigate some of the pitfalls of OLED (check out Patently Apple’s OLED section), specifically that blue pixels wear out way faster than the rest and burn in.

This is an Apple designed panel, through and through, manufactured by Samsung. Don’t conflate that with Samsung doing the engineering beyond the manufacturing (which was an excellent call by Apple given that LG is years behind Samsung’s manufacturing when it comes to OLED).

Will there be typical OLED constraints? Of course, but this is a unique panel that NO ONE but Apple has, not even Samsung.

The technical paper on Apples version is what I am interested in reading. Awaiting eagerly.

 

[VictorTango777]

Is the color shifting as bad as the MacBook Air screen which is not even an IPS panel?

 

[duffman9000]

Just because they have their own display company doesn't mean they will have the manpower or right facilities to produce the amount of displays for iPhones. They will have to depend on some company even if they move away from Samsung.

I should correct that to say “design” not create

 

[Septembersrain]

Out of curiosity, how much did you spend on your V30 when your purchased it?

That is the difference, why Apple fans are picky, they hold Apple to a higher standard as Apple holds themselves and they charge accordingly, that the loyal fans pay and expect no less.

$800. Honestly my biggest reason for moving back to android was because my 7 Plus couldn't get a signal. I was at 1-2 bars in my apartment as compared to full bars on my V30. I don't mind minor issues but dropping all my calls and getting abysmal data wasn't minor.

 

[code-m]

$800. Honestly my biggest reason for moving back to android was because my 7 Plus couldn't get a signal. I was at 1-2 bars in my apartment as compared to full bars on my V30. I don't mind minor issues but dropping all my calls and getting abysmal data wasn't minor.

Maybe a defective phone, if you approached Apple, did the tech say why this was happening?

 

[mib1800]

Your crazy if you think this is an off the shelf Samsung display. Apple has been researching at least since 2009 ways to mitigate some of the pitfalls of OLED (check out Patently Apple’s OLED section), specifically that blue pixels wear out way faster than the rest and burn in.

This is an Apple designed panel, through and through, manufactured by Samsung. Don’t conflate that with Samsung doing the engineering beyond the manufacturing (which was an excellent call by Apple given that LG is years behind Samsung’s manufacturing when it comes to OLED).

Will there be typical OLED constraints? Of course, but this is a unique panel that NO ONE but Apple has, not even Samsung.

Yeah... If it is that easy then Apple could just get others to manufacture the oled since Apple had all the tech and manufacturing process resolved.

Sorry to say Apple just skim on cost and got the lower end s6 generation type oled used in other mid range Samsung (or a customized version of it). The newer generation oled used in s7/s8 don't have such pronounced colour shift. Also they have better the viewing angle as well.

 

[Tech198]

Well, there is one way to prove this theory of Apple's. Everyone take out their Android OLED phones and do the same thing.

 

[ColdShadow]

Next year the iPhone will adopt ProMotion 120Hz refresh rate and the iPhone X will seem dated. Considering the Razor phone has a 120Hz refresh rate, and I absolutely love it on the iPad Pro.

Thank you for being an expensive beta tester, we skittish frugal bystandards eagerly await iPhone X series 2 (2018 model).

no problem I will buy the updated one next year anyway.

 

[code-m]

no problem I will buy the updated one next year anyway.

My wealthy grandparents are giving it to me as a gift, I am frugal not foolish

 

[69Mustang]

The technical paper on Apples version is what I am interested in reading. Awaiting eagerly.

You're going to die an old man waiting on that proof of that claim by @NT1440 . Apparently, if you repeat a statement enough it becomes fact through the sheer virtue of repetition. Dude's been making that claim forever and proof has been not forthcoming for just as long.

 

[LeahJoFoxtrot]

I've never had an Android phone so this is my first OLED phone. The ghosting on my iPhone X is TERRIBLE. Scrolling black-on-white text looks like we're back in the 90's with the first LCD monitors. My Oculus Rift has low-persistence OLED panels running at 90Hz with no ghosting whatsoever.

Send it back then. Mine works great.

 

[Frosties]

Doesn't iOS use pixelshift and other built in auto features as android do to hinder this? This should be made clear in a support document from Apple.

 

[protobiont]

I guess using maps for gps on a long trip will be bad for the display.

Wouldn’t the map be constantly changing?

 

[VictorTango777]

And people complained that it took so long for Apple to switch to OLED. Imagine the problems if they switched earlier while OLED problems with retention where higher, color accuracy was lower, and inconsistent color was more of an issue.

It probably wouldn't matter because there would still be Apple fans coming to their defense, just like with the 6 bit MacBook Pro screens some years ago.
[doublepost=1509756618][/doublepost]

If you're unhappy with your purchase, don't complain, just return it. Problem solved for you, and it will make the eventual recipient of your horrible X very happy. A win-win!

This assume, of course, you actually made the purchase. But then, if you didn't actually buy it, why would you be complaining?

It would be interesting to:
1. Collect names of all the people who complained about price gouging in the Best Buy/eBay/Craiglist threads.
2. Collect names of all the people saying "if you don't like, don't buy it" in this thread.
3. See if any name appears in both lists.

 

[dazz87]

The newer generation oled used in s7/s8 don't have such pronounced colour shift. Also they have better the viewing angle as well.

The S8 I saw at bestbuy had a pretty bad shift in color when i saw it last week.

 

[raghu8912]

How funny. “Burn in is normal, nothing to see here.” That’s one way to deal with burn in I suppose...

Every OLED screen has this problem, including Samsung phones.
Nothing new.
[doublepost=1509757511][/doublepost]

So developers have to do more work to overcome Apple’s and its users decision for an AMOLED screen. I hope Apple shifts the pixel elements back and forth rapidly to avoid image burn-in, I remember this was incorporated a while ago, as LCD may also suffer due to static elements such as the status bar, etc.

iPhone X users are customers for App developer, so you do what ever is needed to make them happy, if you don’t then they will not download your app.

 

[IG88]

Every OLED screen has this problem, including Samsung phones.
Nothing new.

 

[raghu8912]

Apple did say that they OLED is of a higher caliber compared to the present OLED on the market, and now we get this reveal. It comes across as double talk from good old Apple marketing.

Higher caliber means no burn in ?
How did you infer this ?
[doublepost=1509757801][/doublepost]

Typical of Apple when something ain't right to say it is and that its perfectly fine.

I can say I never once had image retention or burn in on ANY Samsung galaxy I've owned, not once!

What also disappoints me is this is gonna be my first iOS device / iPhone and mine is scheduled to be delivered by the 24th. News like this really really gets me.

Chill out, burn in a OLED technology problem, iPhone X screen is not going to burn in earlier than Samsung OLED screen, they just have to document it so that some one down the lane doesn’t sue them in court. If you read Samsung note 8 document you will find this in fine print too.
[doublepost=1509757877][/doublepost]

Let try again. Define normally. People will watch videos with that thing. Maybe apple should tell you that you’re user experience is wrong.

Video will not cause image burn in because image is not static.