Apple Says Minor Screen Burn-In and Shifts in Color When Looking at iPhone X Off-Angle Are Normal

[pat500000]

Pat, a video isn't a static image. Just because an OLED panel can experience burn in, doesn't mean it will experience burn in. I've had an S2, S5, I currently have an S7 and my wife has an S8. Guess which one had the burn in? None. Anecdotal, of course, but none of them had burn in cuz none were sitting on static images using high brightness, high contrast for hours on end. Primarily because that's not how people use phones. Unless you are going to be renting your X to a retail store for display, I'm pretty sure you won't be doing that either.

Tell me.. when do people use high brightness or high contrast? Lol at renting to x for display...haha

 

[aylk]

Sorry but LCD is the past.

Just like the headphone jack I bet... Marketing controls your life.

 

[JM]

I hope micro-LED becomes a thing.

 

[pat500000]

I just got my iPhone X, and the blue shift is REALLY BAD. Like, it looks like one of those holographic cards, and feels blurry. I don't know if this is normal, and I'm going to give it some more time before I call it in, but my first impression is strongly making me reconsider this purchase.

Give us an update.

 

[Closingracer]

Just like the headphone jack I bet... Marketing controls your life.

LCD is the past. Headphone Jack not really. OLED Just have better blacks and better contrast. With the exception of the 1% complaining on an Apple centric website they are fine.

 

[Closingracer]

*cough* Cinema Display, iMac, MBP, MB, iPad/Pro/Mini, iPhone 8/7/6S/SE *cough*

If something is not broken, do not fix it unless you can make it better without shortcomings that did not exist on what is being replaced. *cough* Butterfly Keyboard 1/2 *cough*

Micro LCD is the future and successor to AMOLED, might want to reconsider your stance, as I am sure once you see a micro LCD screen you will forget what AMOLED even is. Selective amnesia

Micro LED is more like OLED then LCD.



LCD requires a backlight. Micro led does not. The only difference in a nut shell for this purpose is the led is using non organic material.


And you want to praise the butterfly keyboard? In another nut shell it sucks. If I didn't like Mac OS I wouldn't of bought my 2017 15 inch Macbook Pro.

 

[btrach144]

The amount of color shift from even just a slight twitch of your hand on my X is enough to make me return it. I'll stick with the 8 Plus

 

[840quadra]

Apple has mentioned years ago that it did not adopt AMOLED technology sooner due to its shortcomings, as noted by Apple presently. During the Sep 2017 Keynote, it came across that Apple resolved any of those shortcomings previously restricting them from adopting AMOLED.

Today we get the truth that, some of those shortcomings are still present, not sure why Apple just didn’t bother to just adopt micro LED/LCD technology instead. Granted it may not be available for the iPhone X size, however there was nothing wrong with the present LCD technology.

So we get true blacks with the AMOLED, this was a given. The trade-off is that anything other than shades (dark) will consume more battery power to light up those pixels. Plus colour shifting and image retention/burn-in, this does not seem like a display upgrade.

Once the initial joy of owning the iPhone X, wears off after a few weeks and colour shift/image retention/burn-in becomes obvious, consumers will doubt themselves as to why they spent 1K on a devices that Apple considers “normal behaviour.”

I am still sporting an iPhone 7, the 8 did not entice me as the X, and after hearing Apple admitting to these shortcomings, I had cancelled my X orders. If the phone was 700-800 USD, I could possibly oversea the shortcomings. However the biggest part of a smartphone is the display that you look/stare at when interacting with it, and the display should be of the highest caliber considering the Apple Tax as you mentioned.

Knowing very well of the limitations of AMOLED, I figured Apple found a solution hence it was taking its time. Today I find out that there was no solution and we keep receiving this double talk from Apple relating to technology that competitors have provided they customers for years.

The Apple Watch screen uses OLED, even if it suffers from colour shift/image retention/burn-in the screen is way too small to notice even with the best vision. Plus this is the reason why Apple places the AW display to sleep when not looking at it and states it is to conserve battery life (which may be partially true), however we have the Samsung Galaxy 7/8/Note that have the alway-on feature for its date and time display on a bigger AMOLED screen with a minor 1-3% battery consumption per day. Are we to believe that Apple cannot incorporate the same feature/function.

This from a billion dollar company, embarrassing.

I do recall their comments back when it was much more green of a technology. That in mind, lot has changed since those days, and I think people are being a bit too sensitive using dated ideals regarding the fragility of this technology.

I (like many on here) have been using AMOLED for years, and will agree that early examples were awesome for black colors, but, poor with image retention, burn in, and color accuracy. While it still isn't as reliable as LCD, it is not the horror story it once was.

We have multiple devices at work that have many hours of screen on time a day, that still function fine. Is there Burn in, sure, but, it isn't noticeable unless you are looking at a pure white, grey, or red screen, and the effect is so minimal that it likely won't show up on pictures. Mind you, those devices are 3 years old, with hundreds (Maybe thousands) of hours on them.

Most people buying the X will likely move on within a year, maybe 2, and will likely not see any issues with it. I have no concerns with Apple using AMOLED now, it is a mature product, and Samsung has resolved many of the shortcomings of this technology.

I love the Samsung screen on my Pixel 2, and I would imagine the X (in most cases) will be a great screen with a long life.

People just got the phone today. How can they already be experiencing burn-in?

Sadly this was an issue with some Pixel 2 XL POLED screens. I question if it is the case with the Samsung sourced iPhone X screens, but, it is entirely possible if Apple did heavy tweaks to the Samsung reference design.

 

[Puddled]

My S6 (over 2 years old) has no burn in.

Any Blue-shift is very minor as well.

Carry on.

 

[seanmcbay]

Sounds like I’m glad I waited. I frequently use my phone for situations that I could imagine burn-in happening.

 

[citysnaps]

It's way overblown. You'll be fine. The Apple watch uses an OLED panel and I bet those have more static images and nobody complained in mass about it.

Oh noes...

You mean my 1st gen Apple Watch that I've had on my wrist and enjoying for 2+ years has OLED? Guess it's time to start hating my Apple Watch, Apple, and TC.

 

[mdelvecchio]

Hmmm.... Wonder why they didn't mention this earlier?

Hmm could it be because it's a support document, and not a marketing flier? maybe? possibly?

 

[kildraik]

It's a pre-emptive statement.

It's nice to see a lot of members here actually understand and accept the technology.

For the rest, don't complain about cutting edge technology! iPhones with LCD's are still available.

That True Tone though... Amazing.

 

[mdelvecchio]

Screen burn-in on a $1000+ toy. "Take my money!!"

/s

computer != toy. it's a computer. faster than the entry-level MBP.

but haters looove to call apple gears toys. so did the crusty old mainframe priests when PCs came out. toys! just toys!

 

[Glideslope]

Micro LED can't come SOON ENOUGH !!!!

 

[EatinPonies]

I expect this to be a non-issue and I still plan on getting a X. However, this will, in fact, be unacceptable if people start to see Apple Maps navigation burned into their screen after a couple months. That won't fly.

 

[code-m]

Micro LED is more like OLED then LCD.



LCD requires a backlight. Micro led does not. The only difference in a nut shell for this purpose is the led is using non organic material.


And you want to praise the butterfly keyboard? In another nut shell it sucks. If I didn't like Mac OS I wouldn't of bought my 2017 15 inch Macbook Pro.

I believe the butterfly keyboard comment was misunderstood, it was referring to it fixing the previous keyboard that was NOT broken.


However you mentioned that LCD was yesteryear, in reality micro LED/LCD is the future to AM/OLED. Micro LED as you mentioned takes the best from LCD/LED tech and AMOLED tech and creates a beautiful solution. Unlike what is being released today, unfortunately.

 

[laz232]

Can't certain images fix burn-in? I have a mode on my OLED TV that clears any burn-in or color changes on the panel. Not sure if they're the same types of OLED tech...

Burnin cannot be fixed - OLED Burnin occurs as the emissivity of the LEDs decreases. To reduce the visibility of such burning, you can create an image that burns the adjacent pixels (specific color sub pixels ) by a similar amount so that the burnin is not as visible...

Note that OLED burni Is different to LED image retention. The latter is temporary (though it may be long term (minutes+)) From what I understand this is caused by ionic contamination, whereby ions trapped in the LCD liquid slowly diffuse when a static image is kept on the display for a long time when the image then changes the ions take a much longer time to drift back to their positions. Empirically I can say that LED image retention also gets worse as the screen gets older. Retina screens and the manufacturing process Are the biggest contributors to LCD image retention issues, whereas OLED burn in, is like plasma burn in: Inherent to the technology.

On my iPhone SE, therefore Siri dictation mistakes may make the above confusing to read

 

[scrapesleon]

So you’re saying we not suppose to use our iPhone for long periods of time

 

[69Mustang]

Tell me.. when do people use high brightness or high contrast? Lol at renting to x for display...haha

You will typically see a screen on full brightness for hours on end in a retail store. You'll also see static images on those screens that have highly contrasting colors that emphasize the "infinite black" against bright colors. Stores are trying to sell that pop.

Is someone going to get a random bad panel? Statistically, yeah, it's gonna happen. The likelihood that it will be you? Hate to tell you this, but the likelihood is pretty high. Like around 98% it's gonna happen. Word on the street is someone put a voodoo curse on you. I'm putting myself in danger just conversing with you on the cyber.

Seriously, the chances of you getting hit with burn in are about equal to that voodoo curse causing you to get hit by a bus... driven by a sheep.

 

[dampfnudel]

Now you have iPhone X early adopters that are analyzing every angle of their display for burn-in all weekend long and they can longer enjoy their phone because of what Apple said.

Yeah, Apple could've waited at least until Monday and let new X owners enjoy the weekend without worrying.

 

[WilliamG]

Can't certain images fix burn-in? I have a mode on my OLED TV that clears any burn-in or color changes on the panel. Not sure if they're the same types of OLED tech...

Image retention is not the same as burn-in. Burn-in is permanent, whereas image retention can be cleared.

 

[TroyBoy30]

Perfectly normal with any oled. Everyone knew that except those that will act like they didn’t just have something to complain about

 

[MysteriousStain]

This is good news! Perhaps it will signal the end of the glaring white OS

 

[dampfnudel]

Does anyone know if burn-in will be a thing of the past with mLED?