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All I’ll say is wait till next year... a few of the official investigations into its deliberate slowing down of phones due to its batteries will be concluded. I expect they’ll be fined a lot, I think it’s Italy that already has fined them a few million for it.
Point being more negative stories in the national press could be coming their way... and then they pull a stunt like this?
 
Inconceivable! It's not like a bunch of people bought items near the end of November, wrapped them and will be giving them to others near the end of December.

You mean those who took advantage of Black Friday and Cyber Monday and that week general sales... and I do believe some stores in the US discounted the new iPads during this time? Nice Christmas present..
 
Apple is honestly better off just not saying anything. A small number of iPads are bent out of the box, it’s a bad batch in manufacturing, they swap em, and life goes on. Instead, they prefer to put out statements like this. Anyway, love my new iPad Pro. Guess I got lucky.
Really think Apple would admit something like this for a small number. What is the defense going to be when the class action lawsuit comes. Consumers should have expected a bent ipad. We never stated they would be straight. Apple better hurry up and get some fine print disclosure somewhere. Not going to help on what has been sold.
 
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...Bend it like Beckham... and Cook... and Ive... and Schiller... and...
It’s all about the Bend-jamins...
 
What a disgrace!

They are just begging for backlash at this point now...

What is the end game here?

Lawsuits will start and more bad publicity will take place.

I guess it’s free publicity, but the old “No press is bad press” does not apply here.

Anyone here remember the Apple that gave all early iPhone owners store credit upon abruptly dropping the iPhones retail price?

That was the legendary Apple we all appreciated, expect and deserve.

We seriously need competition in this marketplace
 
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If that happens, you hand it back and keep your money. What’s your point?

That’s technically not the answer, because if you read the article, Apple may not be accepting returns based off their explanation of the bending, being it’s considered normal. Unless that is, the store makes some exception otherwise. (Or Unless someone is in the 14 day return policy, then they can’t contest that.)
 
Merry Christmas, Mr. Cook. As if the last two months haven’t been painful enough for Apple — stock price down, iPhone sales likely lower than expected, now they have a rather large PR problem with the new, “best they’ve ever made” iPads.
 
Sure. Jobs held a press conference to not apologize for the iPhone 4’s antenna issues. He literally told people they were holding the phone the wrong way.

Ah, you see they told you how to hold it and the cause of it, and then they gave free bumpers to everyone to help fix it.

Roll onto this year and the battery’s scandals, did they tell anyone what they’d done for over a year? No, did they hold a special event about it? No, did they at the start refuse their was an issue? Yes, was it only after masses of irrefutable evidence of what they’d been doing that they admitted it? Yes... did they mis sell customers new batteries, yes.

See the difference in approaches. One kept the public on side, the other lost them customers and has lead to several official investigations into what they did, at least one already leading to a heavy fine, many others to follow.. Oh and then they go and inflate the iPhones price massively..

I can certainly see the difference between how Jobs handled their mistakes and Cook has.
 
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I am trying another 10.5 instead. I like the second gen pencil a lot, but I just can’t pull the trigger with the 2018 iPad Pros (there are other reasons too). While I understand stuff happens in the manufacturing process this explanation does not sit well with me.
I always buy my Apple products at an Apple store so, I definitely wouldn’t have this problem. It would never make it out of the store.
 
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FOOLS!

They should have said the whole iPhone dying batteries thing was not a defect either! It was just Apple trying to help people cut back on their “screentime,” by making phones last shorter and shorter periods of time as time goes on!

LOL... feh... Apple.



Shortly after the new 2018 11 and 12.9-inch iPad Pro models shipped out to customers, some MacRumors readers found bends in their tablets. Unsurprisingly, new iPad owners were upset and disappointed to find unwanted defects in devices that cost hundreds of dollars, but according to new information from Apple, a slight bend isn't out of the ordinary.

Apple told The Verge that some 2018 iPad Pro models are indeed shipping with a "very slight bend in the aluminum chassis," which is a "side effect of the manufacturing process" that is not expected to worsen over time or negatively effect the iPad's performance "in any practical way."

bentipadpro-800x432.jpg
Image via MacRumors reader Bwrin1​

Apple says the bend, which can impact both sizes of the new 2018 iPad Pro models, is caused by a cooling process involving the iPad Pro's metal and plastic components during manufacturing. Apple told The Verge that the bend is not considered to be a defect.

2018 iPad Pro models that are exhibiting this problem have it right out of the box, according to Apple, so it does not appear to be an issue that shows up over time. There were videos indicating that the new iPad Pro models bend more easily than other models, but Apple says that concerns over the iPad Pro's "structural rigidity" are "unfounded" and that it "stands by the product." Apple has not experienced higher-than-normal return rates for the 2018 iPad Pro.


The Verge suggests that those who are irritated by the bend "shouldn't have any trouble exchanging or returning" an iPad Pro at an Apple Store, but that statement likely only applies to devices that are still under the return policy. Apple typically does not replace devices experiencing issues that are not considered manufacturing defects, so it's not entirely clear if those with bent tablets outside of the return period will be able to get replacements.

Apple experienced major consumer outcry over a "bendgate" controversy with the iPhone 6 Plus, which saw that iPhone bending due to regular use. Apple rectified the problem with later iPhone models, and given the concern over the potential for a similar issue, it's no surprise that Apple is attempting to reassure customers that this is a manufacturing issue that won't worsen over time.

Despite the fact that iPad Pro models experiencing this minor bend allegedly won't end up with future problems because of it, many iPad Pro users may be unhappy with the slight cosmetic and functional problems caused by an uneven surface.

Article Link: Apple Says Some 2018 iPad Pros Ship Bent, But It's Normal and Not a Defect
 
I would return any bent iPad immediately and ask for full refund or a brand new one.
what Apple said about it is the joke of century.ofcourse its a defect.
 
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