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Hold on, time out. I guess I didn't say it the way I should have.. I am not happy with this, and I was trying to be critical of them for making an obvious business decision to please their CEO and shareholders, over doing the right thing for the customer. Me saying that it could be "beyond their control" was a bad choice of words. I more was thinking outloud that I can't believe they made a profit-driven decision over treating their customers with respect. Instead of doing the right thing, some design team or accountant gave an answer that wasn't liked, so they decide to play with words by saying its not supposed to happen, but it's not a defect. That is a cowardly way to approach this, and I don't think other companies would get away with it.

I was more getting to that if the fix was as simple as flipping a switch (for lack of a better example), I would expect Apple to do it, since they pride themselves in customer satisfaction. So for them to not fix this must mean it can't be fixed (too expensive, too much time, would require a re-design with new molds, etc) until the next version of iPad. Not that it literally can't be fixed, but that they won't, to make sure their sales and profits don't suffer. That stinks, and it just reeks of the greed.

If I were in the market for an iPad Pro, a bend, regardless of it not affecting usability, is unacceptable. For that amount of money, for a premium tablet, it should be to as close to perfect as possible. This is an embarrassing stance to take and I hope it sticks to them harder than any of the other apple-gate scandals. Samsung could very well be working on their next tv commercial already.

And remember who has a HUGE valuation in stock in this company to date...Dre, Iovine....

Watching the market tank the last few months and Apple going from $232 to $156 per share is shocking. This is coupled with the fact that Apple has already got issues selling phones in some EU countries with the patent suit against them.
 
Perhaps Apple are testing out curved displays? Bendable tablets? Foldability of tablets? lol
Or maybe someone on the iPad production line thinks they should be foldable and is therefore trying to fold them?
Or maybe some of the iPad boxes are a little too small to fit the iPad therefore the people packing the boxes are having to bend the iPads to make them fit into the box?
Or maybe some fat guy sat on a big pile of iPads and bent them?

Seriously though, how do they bend? Surely there's quality checking before packing them into boxes?
This is just absurd when you think about it.

Advert: "iPad Pro. It's warp(ed) speed fast."

Perhaps some of the iPad Pro's are being manufactured in Queensland, Australia? :p
 
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Here’s the thing.

Nowhere in the article do we have a direct statement from Apple. Merely a (paraphrased) report from Theverge, and we know how they are when it comes to sensationalising matters.
The Verge doesn't even report what level of Apple staff they asked - - I wouldn't be surprised if it turns out to be a single Genius staffer that The Verge writer casually consulted while discussing their own iPad at an Apple Store.
 
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Seriously though, how do they bend?

Apple had this issue before with the iPhone 6. They rectified the problem with the 6s by making it out of the newer 'series 7000' aluminium, which according to analysts at the time cost Apple 4 times as much to produce than the material used for the iPhone 6.

Basically Apple only care about profit which is why the 2018 iPad Pro is made from sub-standard materials. It's completely inexcusable. I'll bet everything I own that the second generation iPad Pro will be far more sturdy, with the trade off being slightly heavier. Or maybe Apple will balance the weight gain out by reducing the size of the battery as that's just what Apple do.

I feel sorry for those that have bought this junk as it will obviously affect the resale value too.
 
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Worried about your stock?

About my job - I’m actually Jony Ive.

Sheesh, some of you are so salty.
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Apple had this issue before with the iPhone 6. They rectified the problem with the 6s by making it out of the newer 'series 7000' aluminium, which according to analysts at the time cost Apple 4 times as much to produce than the material used for the iPhone 6.

Basically Apple only care about profit which is why the 2018 iPad Pro is made from sub-standard materials. It's completely inexcusable. I'll bet everything I own that the second generation iPad Pro will be far more sturdy, with the trade off being slightly heavier. Or maybe Apple will balance the weight gain out by reducing the size of the battery as that's just what Apple do.

I feel sorry for those that have bought this junk as it will obviously affect the resale value too.

I bet it will be the same in terms of materials and rigidity. As for junk part - it’s one of the best products Apple released. If you consider it junk, you are watching the world through some really weird glasses.
 
About my job - I’m actually Jony Ive.

Sheesh, some of you are so salty.
[doublepost=1545385359][/doublepost]

I bet it will be the same in terms of materials and rigidity. As for junk part - it’s one of the best products Apple released. If you consider it junk, you are watching the world through some really weird glasses.

The materials used to make the thing are sub-standard, hence the reason why so many people have iPads that bend. There's no excuse for this. Apple have made a massive blunder & as I said, it's the iPhone 6 saga all over again.
 
The Verge doesn't even report what level of Apple staff they asked - - I wouldn't be surprised if it turns out to be a single Genius staffer that The Verge writer casually consulted while discussing their own iPad at an Apple Store.

I wondered the exact same thing, it says an ‘Apple spokes person’ in the article, I wonder who they even spoke to regarding this matter (Which we will never know). It makes you wonder who at Apple even released this statement and where did they get their inside knowledge from about the manufacturing process of the iPad. I mean, someone at Apple obviously had to speak with an Engineer to obtain such details about what was causing the bending, as no one else here would have guessed what was causing the bending due to the way the aluminum was cooling.
 
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Coming soon, “Apple is allowing for the curvature of the Earth.”

First thing I did when I unwrapped mine was check it was flat. An instant return if it hadn’t been.

I’m really hoping I can get 5 years out of this thing without it snapping shut on me.
 
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Was sitting on the fence about upgrading to the new iPad Pro given the high cost here in Aus. With this response to the Verge, Apple has now made my decision a breeze; I will be sitting out this generation of hardware until they sort the problem out. What a complete and utter s**tshow .
 
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Lol. Here in UK, bent also applies to the same team TC bats for.

Typing this on a straight iPad Pro 11. I look after mine. FFS, if you buy something thin, it will bend if you don’t look after it, but for Apple to claim it as a feature PRIOR to delivery to customer is typical of the blatant arrogance shown by Apple staff. Here in UK, if you mention a flaw or bug in an Apple product to a blue or black shirt in an Apple store, you get a very unpleasant response.
Oh the irony if a left leaning company whose customer demographic claims anyone with a differing opinion is a Nazi or Fascist.

TBH, re #BendGate2, this is not a right or left wing issue, this is a matter of business transparency.





Shortly after the new 2018 11 and 12.9-inch iPad Pro models shipped out to customers, some MacRumors readers found bends in their tablets. Unsurprisingly, new iPad owners were upset and disappointed to find unwanted defects in devices that cost hundreds of dollars, but according to new information from Apple, a slight bend isn't out of the ordinary.

Apple told The Verge that some 2018 iPad Pro models are indeed shipping with a "very slight bend in the aluminum chassis," which is a "side effect of the manufacturing process" that is not expected to worsen over time or negatively effect the iPad's performance "in any practical way."

bentipadpro-800x432.jpg

Image via MacRumors reader Bwrin1
Apple says the bend, which can impact both sizes of the new 2018 iPad Pro models, is caused by a cooling process involving the iPad Pro's metal and plastic components during manufacturing. Apple told The Verge that the bend is not considered to be a defect.

2018 iPad Pro models that are exhibiting this problem have it right out of the box, according to Apple, so it does not appear to be an issue that shows up over time. There were videos indicating that the new iPad Pro models bend more easily than other models, but Apple says that concerns over the iPad Pro's "structural rigidity" are "unfounded" and that it "stands by the product." Apple has not experienced higher-than-normal return rates for the 2018 iPad Pro.


The Verge suggests that those who are irritated by the bend "shouldn't have any trouble exchanging or returning" an iPad Pro at an Apple Store, but that statement likely only applies to devices that are still under the return policy. Apple typically does not replace devices experiencing issues that are not considered manufacturing defects, so it's not entirely clear if those with bent tablets outside of the return period will be able to get replacements.

Apple experienced major consumer outcry over a "bendgate" controversy with the iPhone 6 Plus, which saw that iPhone bending due to regular use. Apple rectified the problem with later iPhone models, and given the concern over the potential for a similar issue, it's no surprise that Apple is attempting to reassure customers that this is a manufacturing issue that won't worsen over time.

Despite the fact that iPad Pro models experiencing this minor bend allegedly won't end up with future problems because of it, many iPad Pro users may be unhappy with the slight cosmetic and functional problems caused by an uneven surface.

Article Link: Apple Says Some 2018 iPad Pros Ship Bent, But It's Normal and Not a Defect
 
And remember who has a HUGE valuation in stock in this company to date...Dre, Iovine....

Watching the market tank the last few months and Apple going from $232 to $156 per share is shocking. This is coupled with the fact that Apple has already got issues selling phones in some EU countries with the patent suit against them.

They deserve to tank to half that high given the way they’re treating customers, their stupid decisions, extremely excessive prices and alarming decline in QA/QC to boot. I hope the rich execs at Apple suffer for their arrogance.

If Keyboardgate and Throttlegate(s) weren’t enough, they couldn’t even learn from the first Bendgate they had to go and do it all over again.

http://www.ifollowtech.com/wp-content/uploads/2018/02/tim-cook-emperor-lol.jpg
 
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Here’s the thing.

Nowhere in the article do we have a direct statement from Apple. Merely a (paraphrased) report from Theverge, and we know how they are when it comes to sensationalising matters.

As it is, all I am seeing here is a bunch of people freaking out and raising a hissy fit over what I am sure will (eventually) be a fairly minor issue.

I don’t know why Apple is so stupid as to allow a news outlet not unknown for click bait to essentially control the narrative and framing, but what’s done is done.

Though at this point, I don’t think there is anything Apple can say which can appease the rabid masses. They are all too far gone as is.


You must be new to Apple products.

This isn't the first time Apple releases such a statement when a serious design flaw is discovered in their product. iPhone 4 with only two antenna bands WHERE YOU HOLD the phone? Yep, they said it was normal. Months later they initiated a "bumper program" (no joke). A year later? iPhone 4S with 4 antenna bands.

Their QA and Customer Service is pretty terrible for the prices they command.
 
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The materials used to make the thing are sub-standard, hence the reason why so many people have iPads that bend. There's no excuse for this. Apple have made a massive blunder & as I said, it's the iPhone 6 saga all over again.

How do you know it’s sub-standard?
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You must be new to Apple products.

This isn't the first time Apple releases such a statement when a serious design flaw is discovered in their product. iPhone 4 with only two antenna bands WHERE YOU HOLD the phone? Yep, they said it was normal. Months later they initiated a "bumper program" (no joke). A year later? iPhone 4S with 4 antenna bands.

Their QA and Customer Service is pretty terrible for the prices they command.

I had the iPhone 4 and it was - by far - the best phone I ever used at the time. It was amazing. And the antenna thing was not an issue at all, never had a dropped call. Never. Of course, they had to do something later due to public pressure and, of course, you can always improve something - but that’s the point: did iPhone 4 have a serious design flaw? No. It was the best phone of that time and the best iPhone made until that point, just like iPad Pro 3rd gen is the best tablet of this time and the best iPad ever made.

And, of course, some people made drama then and some people make drama now - because it’s Apple.
 
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Ahhhh, I understand what liquid retina display and liquid metal means now.:D
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Here’s the thing.

Nowhere in the article do we have a direct statement from Apple. Merely a (paraphrased) report from Theverge, and we know how they are when it comes to sensationalising matters.

As it is, all I am seeing here is a bunch of people freaking out and raising a hissy fit over what I am sure will (eventually) be a fairly minor issue.

I don’t know why Apple is so stupid as to allow a news outlet not unknown for click bait to essentially control the narrative and framing, but what’s done is done.

Though at this point, I don’t think there is anything Apple can say which can appease the rabid masses. They are all too far gone as is.

Really?

Apple has confirmed to The Verge that some of its 2018 iPad Pros are shipping with a very slight bend in the aluminum chassis. But according to the company, this is a side effect of the device’s manufacturing process and shouldn’t worsen over time or negatively affect the flagship iPad’s performance in any practical way. Apple does not consider it to be a defect.

Each to their own I guess.
 
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You must be new to Apple products.

This isn't the first time Apple releases such a statement when a serious design flaw is discovered in their product. iPhone 4 with only two antenna bands WHERE YOU HOLD the phone? Yep, they said it was normal. Months later they initiated a "bumper program" (no joke). A year later? iPhone 4S with 4 antenna bands.

Their QA and Customer Service is pretty terrible for the prices they command.

This is nothing like the iPhone 4 at all.

Think back to how they handled their previous cock-ups. Apple either just remained quiet or offered extended replacement windows. Even with the MacBook Pro and its notoriously faulty keyboard, Apple would rather just keep replacing the keyboard for as long as it took than admit they screwed up. They would rather suffer a financial loss than a blow to their image.

I cannot fathom why Apple would decide to issue that statement that Theverge claims they did. Apple isn’t perfect, but they aren’t run by idiots either.

I made a post on Theverge asking for them to provide the source and transcript of the conversation. I will repost it later and see how it goes.
 
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I cannot fathom why Apple would decide to issue that statement that Theverge claims they did. Apple isn’t perfect, but they aren’t run by idiots either.
You mean like Steve Jobs telling us we're holding the phone wrong during the antennagate debacle? This is very much apple like in its response. If you want to go back further, I remember Steve Jobs telling us who bought the G4 Cube that those cracks are "mold lines" If Apple isn't blaming its customers its saying the defect is normal.
 
yea, but THAT iPad did not actually have a serious bending problem like the new one.
The point I was making is that you were wrong to say I only present Apple in a positive light. Anyway, have a great day, Silver; I'm opting out of further interaction with you.
 
So you are saying the reporters lied?

I am saying context matters.

I don’t think Apple would farm out such a crucial piece of PR to a site like TheVerge, much less leave it to them to paraphrase as they deemed fit, rather than simply act as a mouthpiece to repost their official press release ad-verbatim.

It’s one thing if this statement came right from the top or an official spokesperson (in which case I will gladly take back everything I said in defence of Apple in this thread, as well as apologise to everyone here for having barked up the wrong tree, to put it somewhat crudely.

It’s another if this was some clueless intern’s words being misrepresented.
 
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... Apple would rather just keep replacing the keyboard for as long as it took than admit they screwed up. They would rather suffer a financial loss than a blow to their image.

By replacing all those keyboards in the MBP, in some cases multiple times for the same device, it should be quite obvious to anyone that they indeed screwed up, whether they "admit" it or not. Same with the iPhone 4 and same with this 2018 iPad Pro. And their image isn't exactly stellar either. I know I don't have as high a regard for Apple as I once did. I used to be that guy at the party that praised everything Apple. Not anymore. Their image has been tainted by quality problems like this with both their hardware and OS releases.
 
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How do you know it’s sub-standard?

No other tablet on the market can be ripped in half. Apple is therefore below ("sub") the standard quality.
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I am saying context matters.

I don’t think Apple would farm out such a crucial piece of PR to a site like TheVerge, much less leave it to them to paraphrase as they deemed fit, rather than simply act as a mouthpiece to repost their official press release ad-verbatim.

It’s one thing if this statement came right from the top or an official spokesperson (in which case I will gladly take back everything I said in defence of Apple in this thread, as well as apologise to everyone here for having barked up the wrong tree, to put it somewhat crudely.

It’s another if this was some clueless intern’s words being misrepresented.

Why would a random intern start mentioning the cooling phase of the manufacturing process?
 
I wondered the exact same thing, it says an ‘Apple spokes person’ in the article, I wonder who they even spoke to regarding this matter (Which we will never know). It makes you wonder who at Apple even released this statement and where did they get their inside knowledge from about the manufacturing process of the iPad. I mean, someone at Apple obviously had to speak with an Engineer to obtain such details about what was causing the bending, as no one else here would have guessed what was causing the bending due to the way the aluminum was cooling.
If someone low down the food chain at Apple has made the statement instead of a senior official, they have had time to "clarify" the situation There are plenty of Internet articles about this so they know what is going on. Even international newspapers Reporting.
 
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