Revenue is dropping, but are their profits? RAM/storage have substantially dropped in price, while ditching Intel also boosted profits. Combine that with price increases on most of the range. They could sell more devices, but they seem happy selling less but with higher margins.
I confined my statistics and comments to the Mac Desktop division and its performance and profitability. Which should not be confused or conflated with the profitability and performance of the entire company.
As a follow up, Tim Cook will be wanting concrete answers and solutions from the Mac Team and its PR wing on how to stop the sales hemorrhaging and the how the company can provide product solutions for its 27" iMac AIO user base. Clearly, as my posted data shows, 24" iMac, Studio and Mini are not the product solutions for those customers.
Moving forward, the clock is ticking for both the Mac Team and its PR wing...in three months time the next (Holiday) quarterly desktop sales numbers will get reported, anything other than a return to profitability and growth in the Mac Desktop Division will warrant and initiate executive action. In fact, Tim will know these numbers by the time he's sipping his New Year's Eve champagne and I cannot imagine any scenario where he'll be cheerily chortling "Ho, ho, ho!" over his holiday unit sales of Studios and Minis! LOL
And, I'll take this a step further, I'm sure Tim already has folks working on larger iMac chassis and they're already busy sourcing various-sized display panels, it's what CEO's do. (Which, as an aside, raises the question as to whether Apple's new 32" XDR panel slated for iMac is anywhere near production-ready yet?)
The PR Team's "no 27" iMac" "please buy our Studio instead" presser is, in corporate terms, nothing more than a prayer for marketplace redemption and a signal to everyone inside (and to the competition) that change will be coming to the Mac line-up.
My expectation, based on the failed "floaty cuff" release for Studio/Studio Display and an impending failed holiday Mac Desktop sales report, that iMac reemerges as the flagship Mac desktop next year in a variety of display sizes and chip configurations for the masses and that the stand-alone Minis and Studios become relegated to the custom-setup, er, crowd.
As my information shows, the PC world loves the AIO-model that Steve Jobs brought to market and Tim, I feel certain, is more than tired of them stealing his lunch.
My read on the corporate news.
