Here's the real problem: Tim has the direction of computing wrong. He's ignoring the reason for falling iPad sales, and the fact that no matter how hard he pushes iPad as a Mac replacement, the market is saying the opposite. He's further trying to force his substitution idea by raising Mac prices. In other words, what he can't get with product market demand, he's attempting to manipulating with price points. The big question is why?
The answer might be found in what Cook is NOT saying. Why force iPads down the throats of Mac users? And why shouldn't iPad & Mac co-exist as supporting bridges in the eco-system?
The fundamental rules of capitalism apply in the message Tim is sending. Price increases create less demand. So Tim is really saying, don't buy a new Mac, get an iPad Pro instead. This is stupid and clearly not working as sales continue to fall.
The future of computing has always been in shrinking powerful machines while maintaining or increasing their capabilities. The new overpriced, neutered Mac's are not the future of computing. They are icons of the direction Tim is taking Apple without explaining it with words.
At some point, some company is going to introduce a truly revolutionary laptop that ditches batteries in favor of solar power, runs a full & customizable OS, and can support both legacy wired and wireless peripherals. I don't think that device will come from Tim Cook's Apple.
Word! This brother gets it! This is exactly what is happening and it makes me sad to see that they are willing to do it. I love the osx and the ipad, but apple's unwillingness to change will eventually ruin them. This has happened to many companies before. Nokia is a case in point example. What did nokia do when the iphone came out? Nothing. They concentrated on developing better cameras and gimmicky products (like game phones) - their camera technology and engineering that are now microsofts are still fantastic - while ignoring the game changing ios and the users needs and wants. The analogy here being that apple is now doing the same. Microsoft's designs for the surface have been a game change and what does apple do? Concentrates on developing gimmicky touch bar for high-end models and jacking up prices. What will happen? A drop in units sold and a drop in shareprices. It will probably take that for apple to pull their head out of their behind.