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Here's the real problem: Tim has the direction of computing wrong. He's ignoring the reason for falling iPad sales, and the fact that no matter how hard he pushes iPad as a Mac replacement, the market is saying the opposite. He's further trying to force his substitution idea by raising Mac prices. In other words, what he can't get with product market demand, he's attempting to manipulating with price points. The big question is why?

The answer might be found in what Cook is NOT saying. Why force iPads down the throats of Mac users? And why shouldn't iPad & Mac co-exist as supporting bridges in the eco-system?

The fundamental rules of capitalism apply in the message Tim is sending. Price increases create less demand. So Tim is really saying, don't buy a new Mac, get an iPad Pro instead. This is stupid and clearly not working as sales continue to fall.

The future of computing has always been in shrinking powerful machines while maintaining or increasing their capabilities. The new overpriced, neutered Mac's are not the future of computing. They are icons of the direction Tim is taking Apple without explaining it with words.

At some point, some company is going to introduce a truly revolutionary laptop that ditches batteries in favor of solar power, runs a full & customizable OS, and can support both legacy wired and wireless peripherals. I don't think that device will come from Tim Cook's Apple.

Word! This brother gets it! This is exactly what is happening and it makes me sad to see that they are willing to do it. I love the osx and the ipad, but apple's unwillingness to change will eventually ruin them. This has happened to many companies before. Nokia is a case in point example. What did nokia do when the iphone came out? Nothing. They concentrated on developing better cameras and gimmicky products (like game phones) - their camera technology and engineering that are now microsofts are still fantastic - while ignoring the game changing ios and the users needs and wants. The analogy here being that apple is now doing the same. Microsoft's designs for the surface have been a game change and what does apple do? Concentrates on developing gimmicky touch bar for high-end models and jacking up prices. What will happen? A drop in units sold and a drop in shareprices. It will probably take that for apple to pull their head out of their behind.
 
I get where you are coming from on that but I don't think they would do it. It would be a big compromise to write on a pad when you can't see the picture underneath. In any case, Apple would rather you bought an iPad.

Then you've never used a Wacom. I do this every day on my iMac.
 
Steve Jobs famously said that touchscreens on laptops and desktops give great demo but then your arm just wants to fall off. I find it to be true enough that I was convinced to buy one a couple of years ago after a shot demo. I only used the touchscreen on day 1, it was too painful and inaccurate. I think the only comfortable solution are computers that fold in such a way that you can use them flat but I think the iPad Pro with the Apple Pencil covers must use cases that would require a touchscreen. Maybe Apple should allow the iPad Pro to be used like a drawing pad on the Mac.
 
Well they can say what they designed it for... and it is designed as a mouse / keyboard enhancement..... or if you will ... a small touchscreen!!

YES you can use the UI with it.. if you just took the time to watch the keynote :p

Bu bye mr attitude!

It is a touchscreen (method of input), but it is not a mouse/point replacement like touch-sensitive screens. You cannot browse between UI elements with it. These are dynamic key/sliders that function exactly as up/down/right/left keys (in sliders) or keyboard shortcuts (keys).
Traditional keys also use UI, but their function is fundamentally different from that of point devices.
 
I guess that's what Apple intends to do. Find tasks that might be better on a touchscreen, and implement them without requiring a touchscreen.

I guess we can't say Apple is being miserly here. That touchbar alone likely costs way more to develop and implement than simply slapping a touchscreen on a laptop screen.
Why would it be better on a vertical touchscreen? We can say it would be a better experience if you completely re-engineered MacBooks to no longer be laptops, but it seems like the tail wagging the dog.
 
Remember "light pens" in the 80s? Same problem: you're hand gets tired. Touch is fine on tablet, but for a screen in front of your face you need to rest your hands on something. Personally, I think this will culminate in a few years with a fully touchscreen keyboard/bottom display. Think a pair os iPads sandwiched together to form a single giant tablet or a screen & keyboard.
 
And considering how crappy most PC trackpads are, it's no wonder MS had to find another solution, beyond the mouse.
Huh, I'm actually finding that the Surface Book and Macbook Pro trackpads are not noticeably different.
Apple has the edge but MS are getting very good.

And touch is not a trackpad replacement. It's the ability to work and interact in a different way.

Hell, when I want to kick back and watch movies, I just reverse the screen on the Surface book and I don't have any keys, trackpad, laptop base in the way at all. Just me and the screen.

edit, this is based on the current trackpad.. Not the HUGE one.
 
I can't use the headphones that came with my iPhone 7 with the new MacBook Pro.

The bonehead decision was not replacing Lightning with USB-C on the iPhone 7. Lightning served its purpose - when it was launched there was no viable alternative (micro USB sucks - especially the USB 3 variant). Now there is - so why not take the chance to switch before you start selling Lightning headphones...?
 
Dude, you a bit off the reservation. Also, i don't understand your aggression, I've been civil with you. I never said "It can't be done if Apple doesn't do it.

Also, the evidence says the Acer isn't touch.

I wasn't being aggressive. lol If anything, you were being "smart" buy the whole "LOL Acer" and "I wouldn't know because Acer." If aren't willing to keep up with all facets of the technology world/sector/ w/e you want to identify it as, you are losing out on learning and understanding of where things are heading or may be heading in the future. If all you want to do is rely on Apple to TELL you where that future is heading, you're missing out.

And you are correct. It is NOT touch. Before I even commented I looked again at the review that was written to make SURE I wasn't running my mouth. Thank you piss poor reporting per usual. I went back and looked at the spec sheet and there it was, Touch screen: No. So yeah. However, it still is thinner :p And why the F someone has a Win 10 OS without touch is ... idiotic imho since it is touch enabled and tbh, MS use of both or one or the other in regards to mouse/touch pad or touch screen sucks and is a PITA. ALA Windows 8.

Also, not off the reservation. Just not a fan of people not seeing the fact their beloved <insert company they love most here> isn't the end all be all of the world. Apple has a great OS. Windows is well, still Windows. However, MS is really putting the thumb screws to Apple and I don't like Apple because they really do play off the ill informed public by RAPING them on the cost of the outdated hardware they place in their machines and the FACT they use gimmicky software to make their products seem "better" than what a Windows machine may have. Granted, people have access to that internet thing and if they fail to use it, that's their own damn fault.
 
A petty gripe I have as well is removing the light up Apple logo and startup chime.

WaitAMinute !!!! They removed the chime ?
Prices suddenly seem quite reasonable ;)

When entering the world of :apple: 10 years ago it took me less then a day to start searching for a way to mute it, but sadly those solutions don't work as good today as they did back then......
 
The bonehead decision was not replacing Lightning with USB-C on the iPhone 7. Lightning served its purpose - when it was launched there was no viable alternative (micro USB sucks - especially the USB 3 variant). Now there is - so why not take the chance to switch before you start selling Lightning headphones...?

This. That would have made sense.
 
Say that to my mom who's so used to iPad she keeps touching the MacBook Pro screen when dad shows her a picture and she tries to pinch to zoom and swipe to check more pictures.
I get your point but after 50 photos I don't think your mom's arm would be that comfortable. Show her the the trackpad is the same gesture and way more confortable.
 
I'm not sure why there is always such negativity towards a touchscreen on a laptop. The complaints always seem to be that it's uncomfortable to always be poking at the screen, it's not accurate, or that you can't stand fingerprints etc. etc. But why do people make the case that once you put a touchscreen on, that's then your only way to interact? You still have a keyboard and trackpad if you want to use those.

For example, I'm sat here typing this reply on my Surface Pro 4, using the type cover on my lap. Whilst typing I may want to click a button on screen and actually it's far quicker, and instinctive, for me to just move my hand and press it on the screen. If the button looks small, or I want to right-click, I'll just use the trackpad, or if I want really fine control I'll grab the stylus off the side of the screen and use that. It's fantastic just to have a choice on how I do something at that moment. Fingerprints, well the screen is so bright I have to be honest I rarely notice.

Having a Surface Pro has dramatically changed how I work, I'm a programmer so I can use Visual Studio on it while I'm out and about. At conference, just whip the type cover off, grab the stylus and write notes in OneNote, back at my desk, plug it in to the dock and use dual monitors and keyboard and mouse.

I can't see any reason why Apple couldn't simply offer the same kind of user experience, by adding a touchscreen they aren't stopping you from using the other input methods, you just use the one appropriate to you in that instance.
 
A fitting quote from Elon Musk may shed some light on the situation: “The moment the person leading a company thinks numbers have value in themselves, the company’s done. The moment the CFO becomes CEO—it’s done. Game over.” Job's had a bigger picture. Today Apple sadly is the new Sony. I has become a numbers game for them. Why take risks at this point. Why question the status quo? Instead we get carefully designed products with functional limitations that push you to either buy another Apple device to fill a functional gap or buy their iCloud service, oh and don't get me started on Apples dongle-land ...

You can just ask Steve Jobs.

 
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And? A dolphin isn't a fish even if it looks like one.

A Surface Studio isn't anything like an iMac.

That is true, and once again i was stating an opinion NOT a FACT. I find it funny that people complain about Apple and all this supposed lack of innovation and that they are copying and falling behind, but when someone else points out that another company (such as Microsoft) seem to have copied a design from them, it's suddenly got to be all fact based. This is only ever an opinion, which again i thought was clear when i posted. Maybe i should edit the post to relay that.
 
The problem with Apple is that Apple's previous PR spin makes these types of statements unbelievable.

You are holding it wrong.
4 inch screen is the perfect size
pen isn't useful for a ipad

and didn't they also say the something about a surface style keyboard?

Anyways.. I think this is another 4 inch scenario. Everyone one else will start making it, Apple will lose more market share, and eventually they will catch up
 
I'm not sure why there is always such negativity towards a touchscreen on a laptop. The complaints always seem to be that it's uncomfortable to always be poking at the screen, it's not accurate, or that you can't stand fingerprints etc. etc. But why do people make the case that once you put a touchscreen on, that's then your only way to interact? You still have a keyboard and trackpad if you want to use those.

For example, I'm sat here typing this reply on my Surface Pro 4, using the type cover on my lap. Whilst typing I may want to click a button on screen and actually it's far quicker, and instinctive, for me to just move my hand and press it on the screen. If the button looks small, or I want to right-click, I'll just use the trackpad, or if I want really fine control I'll grab the stylus off the side of the screen and use that. It's fantastic just to have a choice on how I do something at that moment. Fingerprints, well the screen is so bright I have to be honest I rarely notice.

Having a Surface Pro has dramatically changed how I work, I'm a programmer so I can use Visual Studio on it while I'm out and about. At conference, just whip the type cover off, grab the stylus and write notes in OneNote, back at my desk, plug it in to the dock and use dual monitors and keyboard and mouse.

I can't see any reason why Apple couldn't simply offer the same kind of user experience, by adding a touchscreen they aren't stopping you from using the other input methods, you just use the one appropriate to you in that instance.

this.
 
The irony? Jony's an Industrial Designer and should know better. After all, Industrial Designers work on....drafting tables. Oh yes, they did. I remember attending art school and seeing them at the ID department with rows of drafting tables. Students had to learn to do it the old school method and then eventually 3D modelling paved the way. I'll bet you that Jony actually uses a Wacom Cintiq secretly to work on the designs of the products for precision purposes such as AutoCAD.

"Gorilla Arms", my foot.

Exactly. My pops was an advertising layout artist in the 70s - and he did them on mechanicals on his drafting table. He would render the FPOs with markers and set them on. When i saw the surface studio I thought of him. It is basically an all in one Cintiq.

It is some crazy idiotic denial. I had a drawing pencil in my hand at 6 and been using A wacom tablet since my early days as a junior designer out of college. But apple is trying to tell me that something that incorporates everything in one (plus multi touch) is useless.

I have a 2.6LB vaio canvas now, and can say as a fact that they are dead wrong.
 
This is a good interview to watch, at around 2 minutes 50 he talks about the idea of a touchscreen Mac.

It amazes me how excited he seems about the touch bar. During the original presentation, I wondered if the presenters actually were excited about the touch bar or just needed to fill the time. To me, the toucher, while useful in some regards, is way to gimmicky and they were way too excited about it.

In this video, he also commented about how the new MacBook Pro had everything people wanted in an Air, yet was thinner. There's one thing the Air had that better: the price. When the 13" Air starts at $999, and the base Pro (without Touchbar & only 2 TB ports, I might add) is 1.5x the price. With the touchbar and 4 TB ports is $800 more.
 
The problem with Apple is that Apple's previous PR spin makes these types of statements unbelievable.

You are holding it wrong.
4 inch screen is the perfect size
pen isn't useful for a ipad

and didn't they also say the something about a surface style keyboard?

Anyways.. I think this is another 4 inch scenario. Everyone one else will start making it, Apple will lose more market share, and eventually they will catch up

Correct me if I'm wrong, but I don't believe they've said any of those things.
 
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