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Yes and they would never lie to you ;)

I don't doubt it. Our company bought into their upgrade offer. We were having trouble getting out upgrade code. After some returned calls from support, we found out they had to generate new codes because the promotion was so succesful. In fact, we didn't get a boxed copy until almost a month later because they had run out of stock. They were waiting on new boxed copies from their manufacturer.

They made it pretty clear they're happy about this, and I don't blame them. :)
 
If they completed the 64-bit Final Cut Pro 8, they should at least release it as an update to existing Final Cut Pro 8 users so they can make better use of the product on current machines, especially given how Final Cut Pro X is not suitable for REAL professionals.

Talk about a waste of resources...finishing something and then just shelving it. It seems hard to believe, but then Apple was and is run by near-sighted people who can only see their narrow little view of the world and what anyone else needs/wants doesn't matter one iota. Trash the whole professional market for Apple products. They're making a ton of money on iPads so it makes logical sense.... :rolleyes:

None of this ever happened, so it's moot.
 
I don't doubt it. Our company bought into their upgrade offer. We were having trouble getting out upgrade code. After some returned calls from support, we found out they had to generate new codes because the promotion was so succesful. In fact, we didn't get a boxed copy until almost a month later because they had run out of stock. They were waiting on new boxed copies from their manufacturer.

They made it pretty clear they're happy about this, and I don't blame them. :)
I believe it too. I was being sarcastic. However they spin it, it took years to finally crack the legacy version. Apple just did them the favor and opted out of the race.
Were an Avid house since Meridien days, but we also have a few seats of FCP.
We had a choice to dump but why give Avid anymore money :p
Check the AVid Forum and see how wonderful version 6 is doing :p
 
The reason people used FCP was never the features, it was the price. The only reason it sold and became popular was that because AVID was much more pricy, which was and still is "the" best NLE out there.

So what Apple did back then, and what they did with FCP X is basically the same. Offer a package which sells for almost 1/10'th the price, but is missing many features.

Avid helped the situation along in 2004 by releasing the Adrenaline hardware and revamped Media Composer software that was a step in the wrong direction. It was cheaper than the Meridian systems but it was FireWire based and was plagued with all kinds of issues.

Edit shops could have weathered the extra cost for Avid if it was reliable at that stage. It wasn't and switching to Final Cut for $10k less was a reasonable alternative.
 
That's a different issue. I just corrected the statement that one can't buy it anymore.

And everything is temporary. :)

Well, we're all temporary as you said.

If it were up to Apple (and it was in the beginning), we wouldn't even have the option to buy a box o' FCP.

But even with it's availability, what would be the point in investing a thousand dollars into software that is end of lifed? If you're planning on editing seriously enough to spend $1k on software, you should be considering alternatives that have more long term options.
 
Final Cut Pro X is going to be a fine product guys.

It's exactly the same as iMovie 08 and OS X Cheetah. Both new revolutionary products which sucked ass at the time because they had little functionality and were quite buggy. It's the vision that they foreshadowed and the little features that they did offer that were revolutionary. OS X Cheetah was a buggy POS, but people could still see that once they fixed the arsey UI, the slowness and the bugs and added basic features back such as burning CD's, that it would be a great product.

It still amazes me when people come out with
Makes sense, they already dumped professional users to the curbside...

When it seems beyond obvious to me that the features are not there because it's a 1.0 RELEASE.

Apple will be back. And when they are, Avid reps won't be so smug.
 
The "Pro" market we remember fondly is not the same today. Today, it can't save anyone, and relying on it exclusively isn't a recipe for growth - at least not the kind that Apple wants. The money is in serving the consumer sector - all that insatiable desire for new and interesting devices, and the sort of software that empowers people and let's them do things that weren't even on the radar a few years ago.

The business you're in today can be reinvented tomorrow. Everyone must reinvent themselves. Tech is changing. Even specialized, niche markets. There is no niche market that is today immune from the sea-changes that take place in the wider consumer markets. It all filters and branches outward to niche segments.

And those niche segments are also changing, and are being integrated with the wider consumer segments. The average person a few years ago would be hard-pressed to do any advanced level of photo-editing, especially without purchasing ridiculously expensive software and having to put up with serious learning curves.

Now, in the span of only a few years, look at the kind of power that has been put into Joe Average's hands. It's incredible. You can even do, with some iOS apps (of all things!), things that were a few years ago only possible with much more complex and expensive software.

The line between "Pro" and "Consumer" has been blurred to an unprecedented degree. Hence, today we have what is known as the "Prosumer." And these Prosumers are growing in number and strength every day. One of the companies serving them is Apple.

The Pro market is dwindling. The Prosumer market is expanding rapidly. The skills that at one point were hard-earned and rare (Pro skills) are being steadily, slowly but surely, acquired by even average users with a little time and curiosity. As tech becomes much more accessible to Joe Average, those skills that were once prized in the industry will eventually become commonplace. What took a lot of skill yesterday can be easily accomplished and on a larger scale today, due to increased exposure and access that Joe Average, and for that matter you and I, are enjoying. It all filters down due to increased access.

The "Pro" market is not the same market that Apple allegedly turned their back on years ago. It has changed. And it is no longer a market that can sustain anyone exclusively. At all. Especially with the Rise of the Prosumer. The traditional "Pro" market is slowly dying, but also changing. It is becoming integrated with the consumer market, and Prosumers are making it happen.

Holy...

Are someone paying you for talking so much ****?!

This reminds me of the time software synths and other audiorelated apps started to take of. Every ****** kid sat there with their new apps copypasting loops. "I can do what those guys do now! This sounds just like Dj Tiesto"..."look...Me can make this cool song just by pushing a button"
 
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Yeah, hahaha multicam is the ONLY editing tons of people do!

Well, yes...

1) a simple hour long interview, with three cameras- try cutting without multi cam and see how much fun it is

2) A corporate presentation with multiple cameras rolling at once in a room, ALL DAY hours of footage.... you want to cut each camera individually? See you in three weeks....

3) A live music performance (6 cameras) and interview with band (3 cameras) EPK; the likes of which is my bread, AND butter- would take a month to cut without multi cam- EVERY job I've edited this year has either been all, or at least partial multi cam.



My very first Final Cut project was a dual camera + B-roll play.
Almost blew my brains out before i taught myself multi cam editing.
I was seriously using two tracks with lowered opacity (after syncing them up for a week) to see when to go to each one. Problem - ever single adjustment needs to be rendered in the foreground to play in 32bit land. With the deadline 4 hours away, i nailed a 2.5 hour project. Incredible.

Multi cam saved my life once.

And now it's on indefinite vacation.

They said it'll be in the next major release.
So, Final Cut XI?
Or will it be called Final Cut X-2?
Final Cut Now Pro X?
I bet it'll be exactly around the same time Adobe releases their multi cam auto audio syncing feature.
http://tv.adobe.com/watch/max-2011-...tic-synchronization-of-crowd-sourced-videos-/

Competition is cool.
It's like you don't have to release anything good until someone else is about to profit from it.
 
Holy...

Are someone paying you for talking so much ****?!

This reminds me of the time software synths and other audiorelated apps started to take of. Every ****** kid sat there with their new apps copypasting loops. "I can do what those guys do now! This sounds just like Dj Tiesto"..."look...Me can make this cool song just by pushing a button"

You notice that as well that he may get paid for speaking a lot? Lots of people like that on forums everywhere for PR.

Anyway I'll take FCP8 Apple :) Anytime.
 
The fact that folks cannot live without it AT ANY PRICE should tell you (and Apple) something instructive.

That's kind of extreme language. I don't know where the "any price" idea comes from. If it cost more than Avid, people would switch to Avid. That's part of the reason why Avid users switched to Final Cut in the first place.

People can live without it. It's just a pain in the ass to switch. The problem is the inconvenience of the whole thing. It's not often that a widely used piece of software from a monolith company like Apple just suddenly dies. If that were considered a possibility, I bet a few people would have invested elsewhere.
 
if I'd hired you for these projects, and I found out you were spending your time whining on a message board about not having the right equipment, I'd be pretty bummed. bro.

editors. they really need to get out more.

So did you just admit that YOU really need to get out more? Or did you just admit that your not really an editor and just an arrogant fanboy troll who love to tell others how to do their jobs?
 
So yeah, it's not ideal. But notice how "bitching about it" wasn't on the list of options. Because at the end of the day, it doesn't get anything done.

Funny, I'd argue that "bitching about it" is EXACTLY what gave apple the push to update FCX so fast, and to break their rule about never making public announcements of the future of their software. Apple usually tries to ignore the public response but in this case it was so ugly they just couldn't.

You should be sending the people bitching about it thank you notes.
 
It's really too bad they never upgraded FCP to 64 before going with FCPX. Logic got it's 64 bit upgrade, and I kept thinking FCP wasn't far behind. Instead this has left the whole thing in limbo. FCP 7 is starting to show it's age when compared to Avid and Premiere, and FCP X is only useful to "pros" uploading their videos to YouTube in it's current state.

I got my refund for FCP X and spent it on the CS5.5 suite instead. I hope I don't have to switch to Premier or Media Composer permanently, but I have to be prepared to, as the signals Apple are giving out to pros are not good.
 
I'd like to throw my tuppence into the ring if I may

I cut my teeth on Umatic, and Media 100, back in the old days..then came FCP and the whole game changed, it was awesome, unbelievable..so easy to use and so fast.

Then came FCP X which I avoided after the furore on how it was crap and not ready after release.....3 weeks ago I caved in and bought it. I've used it, and i've put it away again and gone back to FCS 3...

It was all ok, apart from the fact that it outputted the sound very badly, I'm assuming due to 32k source material.

I wanted to love it, it's good, the effects are impressive and the speed is groundbreaking, no more rendering...

But I just wish Apple had listened to what the editors wanted, rather than what they wanted to do themselves :(
 
Fcpx

Here in the UK the BBC are using FCP7 and still are until they can decide which way to go with either Premier or Avid. How Do I know? I work in the evaluation side. We were dumbstuck with Apples arrogance regards there change in policy, its one thing keeping consumers in the dark but another keeping a large organisation who had invested a lot of public money, into volume licensing and hardware which included 100's of work stations, servers, and software of other Apple related products, to be then told we will no longer be supporting you? FCP server.. gone, FCP7 gone, training for these products at huge expense, wasted.

Thanks!
 
Philip Hodgetts responds to the rumor...

From the FCP-L list, Philip responds...

He was repeating rumors. Rumors are usually not true.

There never was an FCP 8 in development. FCP 7, as I've written ages ago on my blog at philiphodgetts.com would have been the 64 bit release had the OS X team continued with 64 bit Carbon development as had been stated at WWDC 2006.

When the opposite happened a year later at 2007 WWDC - no 64 bit Carbon - it was then that the Pro Apps team realized that they would not be able to release a 64 bit version of Final Cut Pro (1-7) and had to create an all new application. That project was code named Vertigo (you can see graphics with the code name in the finished product). I believe there were multiple iteration of Vertigo, particularly through to the second half of 2008, when some data points (external to Apple) suggest the decision was made to go in the direction they did with FCP X.

I can categorically state, with sound knowledge, there was never an FCP 8 on the roadmap after WWDC 2007, when the entire development was derailed.

Philip Hodgetts
 
Is everyone on this message board over 30? You all sound old, crotchety & boring.

Just move on. It's just software. There's probably some kid out there right now making something on iMovie that you old gits couldn't even fathom.
 
Is everyone on this message board over 30? You all sound old, crotchety & boring.

Just move on. It's just software. There's probably some kid out there right now making something on iMovie that you old gits couldn't even fathom.

Past your bedtime young man.. off you go and let the grown ups talk.
 
Evolution/Revolution

Tried the free download recently & it feels more like we should get red, flower pot hats with the purchase of FCPX. De-evolutionary.
 
Yes and they would never lie to you ;)

I've known him personally for a number of years, shared drunken nights @ trade shows, so a lot of what he said was "off the record" and I kept those parts as such. What I did mention what is common knowledge with Avid.

Avid blew up many years ago when they concentrated on Windows versions and ignored the Mac after FCP came out. They came back not that long ago and have gained traction rather well.

As much as we in the industry love to knock Avid, they know and support their market. The ISIS product is very stable and I sleep soundly at night.
 
I think every editor out there that was using Final Cut 7 would have been ecstatic if the Apple had just given us the UI of FCP7 with the under-the-hood changes of FCPX.

I have FCP X, and I can't stand it, but I will admit in certain situations it is insanely fast. I work in TV though, and without easy tape access FCPX is more of a hurt then help.

It's funny, waaay back in April when they had the little demo at the NAB Supermeet we all predicted this. FCPX would be the new iMovie, and everyone was terrified. Wowza, low and behold our fears were justified.


https://forums.macrumors.com/threads/1135747/
https://forums.macrumors.com/threads/1135801/
 
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