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One would think that in 2023 viewers can see that youtubers/so-called influencers are GIFTED items for reviews and videos and nothing is purchased directly from them (no proof of receipts for each item reviewed, btw). At which point viewers/subscribers are just cross referencing for information or merely consideration as they contemplate a product or service yet most likely just for entertainment.

I actually agree with this. I watch Zollotech because he is very detailed in his reviews, but how does he have all that money to buy every single apple product. What is his source of income? Is it Youtube subscriptions (And people donating to him) or something else. It seems to me like what Apple is doing is bribing these creators for good reviews, and we already saw Brownlee get mentioned in a previous event. I think they need to disclose how they got these products and if they were gifted anything by Apple to make good reviews. I would appreciate the authenticity and transparancy.

Yes, I do have a little issue with Apple gifting products to "influencers" for good reviews. That makes trusting those reviews seem a little more difficult.
 
Lovely gesture for the rich! I’m minded to wait until any of the British based ones say anything positive and then report them to the Advertising Standards Authority for not labelling it as an #ad.

Infact I’m going to.

We got tough laws here in the UK about things like this :)
Cringiest post award goes to you #congrats
 
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I actually agree with this. I watch Zollotech because he is very detailed in his reviews, but how does he have all that money to buy every single apple product. What is his source of income? Is it Youtube subscriptions (And people donating to him) or something else. It seems to me like what Apple is doing is bribing these creators for good reviews, and we already saw Brownlee get mentioned in a previous event. I think they need to disclose how they got these products and if they were gifted anything by Apple to make good reviews. I would appreciate the authenticity and transparancy.

Yes, I do have a little issue with Apple gifting products to "influencers" for good reviews. That makes trusting those reviews seem a little more difficult.

Thank you! I'm glad someone else sees what's happening.

I do presume some content creators may have other sources of income to fund their credit purchases, and then process returns. Max Tech and another - whom creates and produces music on macOS (in the last 14mths had a healthcare, name escapes me). Yet the vast majority, including the small fry gang - no.

Dave2D - tends to state items are on loan for review most often, and he has a family to raise as his primary day-day focus and has a career outside of youtube. great reviews and honest opinions.

You can tell whom is doling the fluffing since many of the comments and statements made are EXACTLY the same about the EXACT same thing!

example: Oppo's Find N3 which is co-branded as the OnePlus Open. Do a search on the latter and lookup the top 10 reviews by "creators" more like paid "influencers" and watch what is stated:

'cheaper than the Z Fold 5'
'I like/love' the 4 apps at once (I forget what OnePlus is calling the app manager that does this) 'this is the way forward' amongst a few other tag lines.

EDIT: Link from GSMArena regarding pricing of the OnePlus Open as a sell "feature"

Last week’s poll shows that the OnePlus Open is a very promising phone. It might even be the best in class that the markets outside of China have seen. And yet... well, the pie chart speaks for itself, 40% of voters have interest in the Open, but find it too pricey.

PS: the poll is unfortunately unviewable (they used an external party which didn't reveal results on the main poll page after polling ended.

Any challenge in the comments to their statements is not even liked or acknowledged.


This is not a new thing. They’ve sent out variations of these to large corp customers and channel partners for years - source, me - this is how I get most of my iPads 🤣🤣🤣🤣🤣

Oh I've been into tech for a long time, and you're correct this is nothing new. However how its being done isn't right for transparency and authenticity.

Nokia in their S60 Symbian OS hey-day had ALWAYS had a loan for review program, which was EASY to find on any of their regional sites. You fill out an application and await approval and they'd ship you a review unit for 30 days use and send it back. The review unit was asked to be returned in new condition, as stated other reviewers may receive it after and to be courteous to others approved in such program. AllAboutSymbian site reviewers in their most sought after reviews in such time period would state such review products. I disliked their waxing-poetic of Nokia executive staff though - clearly compensated just like CrackBerry.com's crakeberry Kevin as well.

Apple though ... never clear on this. The ONLY obvious transparency (not officially mentioned) was seeing early, highly financially successful developers of iOS applications:
example .. Smule developer always in the front 3-5 rows of ANY iOS event for the first 10yrs. Lifting his head ever so high and proud (and smug, my personal perception, but hey a successful developer he's earned that).
 
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Wouldn't it be nice if Apple updated their Airpods Max and made them lighter weight with a better travel case and a way to plug into an airplane entertainment system? Seems like an update is in order!!
My view was that those are all design choices. If they had those features, they would be a different product to what they currently are (and basically the same product as most other over ear headphones).

I prefer the sound and feel of the Apple product, so when relaxing or working at home I’ll use those. But when weight and portability are important, I use the Sony. If the Apple were designed to be like the Sony (or Bose equivalent, or most others on the market) I probably wouldn’t have chosen them.

But that’s just me!
 
What is TRULY sad is in this day and age an "influencer" is someone ...
Well, considering that in the 1990s the rage was to have evangelists in your company or even better yet finding those who would evangelize for free, perhaps "influencer" is a better euphemism than possible alternatives (e.g., "pimp".)
 
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Well, considering that in the 1990s the rage was to have evangelists in your company or even better yet finding those who would evangelize for free, perhaps "influencer" is a better euphemism than possible alternatives (e.g., "pimp".)
Coming from the original definition of evanglism ... one would first have to be fully involved before spreading the faith/word ;)

From what I've seen the modern version of evangelism or influencer many don't even know how to fully use the macOS beyond the single or double-left click mouse, its sad. But I agree on your take.
 
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Apple has sent out Halloween-themed gift boxes to some influencers for them to enjoy while watching Apple's upcoming "Scary Fast" Mac-focused event on Monday night.

gift-box-apple.jpg

The gift boxes include a pair of AirPods Max headphones, an Apple cap, and a selection of "sweet and spooky" snacks and drinks.

As shared by influencer Lamarr Wilson, the boxes also include an invite which reads:
Hints suggest the event will be all about the Mac, and the company is expected to refresh several Macs in the lineup with new high-performance (or "Scary Fast") M3 chips, including the 24-inch iMac and the 14-inch and 16-inch MacBook Pro.

gift-box-apple-2.jpg

That said, given the unusual late timing of the event at 5:00 p.m. Pacific Time, not to mention the confusion surrounding the Mac lineup right now, this is one of the more mysterious events Apple has promoted in recent years, so we could well be in for some surprises.

Apple plans to stream the October 30 event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.

Article Link: Apple Sends Out Gift Boxes With AirPods Max and 'Sweet and Spooky' Snacks to Promote Mac Event
Apple you had my attention, now you have my curiosity. This is so weird. This whole event is weird and it will only stop being weird if they launch Macs that are significantly more powerful than the hop we got with M2. I'm hoping for something as good as the M1 Max was in its time (although doubt the form factor changes, I don't think it needs to. There's nothing else on the market as good of a package for laptop, not even in the same league.....except if performance is all you care about. (or if you want oled but w/e miniLED is great). If performance is all you care about the Ryzen laptop chips are where you need to go, just bring an AC cable.
 
"Influencers": So many of those we may call influencers are vacuous when it comes to real knowledge of the product. In the main they do more harm than good. Much better to have an unbiased comment warts and all for a happy customer, as knowing warts and all gives a full picture of what is being bought.

To give gifts to influencers is a bit tacky, but then I used to get completely free equipment for beta testing it way back, but that was to find the warts and all!

Some of the 'influencers' comments are so patently devoid of knowledge is like a chav pack, with other such people being the only ones taking notice.

Products don't get refined by having influencers but they do get refined by having honest constructive criticism.
 
Sure is a lot of bigotry towards influencers/content creators. I never knew this.

I can agree that some influencers don't seem to know the products well, but plenty do. And plenty serve a purpose in helping general consumers make purchasing decisions.

If you are active here or on other tech forums, you likely make your own informed decisions. Keep in mind however that the majority of consumers are not active on tech forums.

Thousands of people do not need to be disparaged for nothing.

I still see nothing wrong with Apple recognizing some of those people.
 
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Apple is busy bribing “influencers” I see. I expect nothing but “this is the best announced ever” by iJustine and the rest.
 
I hate the word influencer. What exactly is Lamarr Wilson influencing?

Basically, they are marketing.

As soon as companies realize that this doesn’t work, because people start to figure out they are paid shills, the career as an “influencer” will die off.
 
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Silence from MKBHD. I think Apple knows better than to "gift" him a pair of 3 year old AirPods Max
Silence...for now.

I predict he will coincidentally have an AirPods Max give-away in the future.

But here's the thing, if you regularly watch MKBHD, for example, you have probably decided you trust him to be straight-forward. So if he said he received the gift box, and he'll probably do a video about it (which generates revenue), but is giving them away so they don't influence his channel, you'd probably believe him even though the headphones have been used for revenue generation more than once.

Now he could surprise us by simply disposing of them without mentioning them anywhere.

I bet he eats the snacks tho, which is fine, free snacks are great.
 
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We just all need to “like the video, subscribe, and click the notification bell” and I’m guessing most of these influencers would return whatever freebies they receive from vendors as they would then be unnecessary .
 
I do love this form of a bribery/sweetener. Perhaps our politicians can use this method of gifting desirable hardware to get the tune they want out of a person instead of trading brown envelopes stuffed with cash?
 
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