Your comment is the exact reason why they prioritize these other things. If someone is replacing a 9 year old computer, they aren't the frequent repeat buyer that keeps their company afloat. The same thing for people that got "upset" about the Airport thing, but then went on to talk about how they still love the one they bought in 2007 (and still have no intention of actually replacing).
That said, Apple MAY have an opening here, as DirecTV Now just announced that they are raising prices AGAIN by another $10. That's a lot of very angry consumers.