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Apple Shares 'Fumble' Ad Highlighting iPhone 12 Ceramic Shield
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The follow up Ad will probably feature the same lady as she visits a shopping arcade / Mall.
She fumbles the phone, flips it from hand to hand followed by some impressive keepy uppy with her legs and feet before it finally flies through the air to land in a tray of Marshmallows as she passes the Sweet / Candy Shop
She fumbles the phone, flips it from hand to hand followed by some impressive keepy uppy with her legs and feet before it finally flies through the air to land in a tray of Marshmallows as she passes the Sweet / Candy Shop
iphone on top always
Apple today shared a new ad that focuses on the iPhone 12's durability, specifically highlighting the Ceramic Shield display, which is meant to be tougher than standard smartphone glass.
In the ad, a woman's iPhone 12 slips out of her hand and she fumbles with it for several seconds before it flies out of her grip and lands on the ground, coming away unscathed.
"iPhone 12 with Ceramic Shield. Tougher than any smartphone glass. Relax, it's the iPhone," reads the video's caption.
All of the iPhone 12 models feature Ceramic Shield OLED displays, which Apple says offers four times better drop protection than was available with prior iPhone models.
The Ceramic Shield material, which comes from Corning, is made by infusing nano-ceramic crystals into glass to improve durability. Though the Ceramic Shield seems to be better able to withstand drops than prior iPhone display technology, it is still prone to scratching.
Article Link: Apple Shares 'Fumble' Ad Highlighting iPhone 12 Ceramic Shield
Here is Apple dropping the unbreakable iphone on feathers.
Apple today shared a new ad that focuses on the iPhone 12's durability, specifically highlighting the Ceramic Shield display, which is meant to be tougher than standard smartphone glass.
In the ad, a woman's iPhone 12 slips out of her hand and she fumbles with it for several seconds before it flies out of her grip and lands on the ground, coming away unscathed.
"iPhone 12 with Ceramic Shield. Tougher than any smartphone glass. Relax, it's the iPhone," reads the video's caption.
All of the iPhone 12 models feature Ceramic Shield OLED displays, which Apple says offers four times better drop protection than was available with prior iPhone models.
The Ceramic Shield material, which comes from Corning, is made by infusing nano-ceramic crystals into glass to improve durability. Though the Ceramic Shield seems to be better able to withstand drops than prior iPhone display technology, it is still prone to scratching.
Article Link: Apple Shares 'Fumble' Ad Highlighting iPhone 12 Ceramic Shield
Probably the same kid who licked the iPad screen for no reason whatsoever in that educational commercial a couple years ago.
That was some cringe even before the times of Covid.
Fun fact: the launch Wii’s didn’t come with that strap. We didn’t get as far as Christmas dinner before my two youngest put a Wii remote right through the glass of my brand new 60” plasma screen. To this day I wonder if this was oversight or a cunning scheme between Nintendo and tv makers. The replacement set I bought the next day marks the one and only time I have ever sprung for the extended in-house warranty after making sure three times that it did implicitly cover damage by unguided plastic game controller.
Captain Marvel would've caught it first try.
Incidentally on the 'landing on dirt' thing it almost feels more likely to me to chip the screen on a small pebble / stone / rock than it would on a nice smooth road surface (especially nice freshly laid black springy 'Tarmac').
I dropped mine the other day for the first time getting out of a car & whilst the screen was a-ok the genuine Apple blue leather case and ESR glass screen protector *did not* enjoy it.
Incidentally on the 'landing on dirt' thing it almost feels more likely to me to chip the screen on a small pebble / stone / rock than it would on a nice smooth road surface (especially nice freshly laid black springy 'Tarmac').
I dropped mine the other day for the first time getting out of a car & whilst the screen was a-ok the genuine Apple blue leather case and ESR glass screen protector *did not* enjoy it.
My wife dropped her iPhone while we were running across a street. Then it was run over by literally a dozen trucks. It didn’t work so well after that...
Yeah, now do one where it lands on the concrete.
Lol, what are they advertising? Installing dirt everywhere instead of concrete? I dropped my Apple Watch a few weeks ago, and it landed face-down on the stone tiles in the entry way of my apartment, and the screen shattered into pieces so small it looked like Tinkerbell had showered me with pixie dust.
That is utterly awful.
The phone is clearly slippy to hold.
The phone size/shape/design is difficult to grip.
The phone lands on a soft surface.
The phone does not fall very far.
Wake me up if they make a good ad.
The phone is clearly slippy to hold.
The phone size/shape/design is difficult to grip.
The phone lands on a soft surface.
The phone does not fall very far.
Wake me up if they make a good ad.
Went to Best Buy yesterday and I looked at the Ceramic Shield. You’ll be surprised if you’ve never touched an iPhone 12 on how strong it is.
It’s marketing stretching the truth as always, “relax I dropped my iPhone on a fluffy pillow, bed, whatever”. It’s half true that if any phone falls on a soft surface it will be fine, it would be dubious marketing if iPhone fell on a hard surface (soil or loose dirt from my experience is softer than many hardened surfaces) and Apple claimed it would be fine, actually it would be a class-action lawsuit ready to be filed.
I believe you are overthinking my comment and comparison. What I am saying is that in 2020/21 even a thumb drive the basic small ones are 32GB and a pack of 3 of 16GB, one would be hard pressed to find capacity smaller as the public’s requirement for storage has increased as well as some file formats have increased. Apple is a large tech giant like Google and Microsoft and the comparison has to be made between the three. Google offers 15GB standard and at times more as part of a promo of purchasing Google dependant hardware, Microsoft I believe does similar promotions, Apple is still stuck with 5GB default iCloud storage, the least their could do is up it to 15GB like Google or surpass it to offer 20GB. Most other cloud storage offer the ability to increase from 5GB to 10-20GB for free via certain actions and it’s not a limited time deal either.I’m all for more freebies, but your comparison with a flash drive is downright silly.If you think a flash drive offers you more value, then just get them. I’ve seen some flash drives with lightning connectors.
As for 5GB free icloud, that’s actually the market standard. OneDrive is 5GB free as well. Dropbox, the gold standard of cloud storage, actually is just 2GB free. Google offers 15GB free because they’re google, different business model.
Never cared for DropBox, would you support them if their dropped the default free storage from 2GB to 1GB, make better and informed decisions.
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First they show her walking in a city on concrete but the phone lands in dirt? Everyone who watches this will focus only on that, as they should, and think Apple is both dumb and dishonest. I mean, how did this get approval? First it was "Gorilla Glass" years ago, then some BS improvements on that, and now this nonsense. After a million people broke their glass phone screans, Apple puts glass on the back. We re forced to cover the thing in an ugly case.
Dropbox is the gold standard of cloud storage, whether you cared or not. I don't support them, but majority of enterprises do. I never see Apple reducing their cloud storage. The one that did that was Microsoft, because 5GB is the common rate for free. Majority of other cloud providers also offer 5GB as their free tiers. Google is the exception because they have a different business model.
iCloud is optional anyway, and it's 99cents for 50GB. Google doesn't even offer a 99cents tier. Shouldn't then you demand Google to offer 99cent tier if you want parity?