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Apple Shares 'Fumble' Ad Highlighting iPhone 12 Ceramic Shield
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you can totally break your phone’s screen like that in the dirt. but hard uneven surfaces work better.
screens usually shatter due to an impact on a tiny spot. the device easily survives a full flat landing on its face unless there is a little cobble. back in the day one of my friends had to hold his iphone7 with his mouth for a moment. he didn’t even notice it but one of his teeth was pushing on it too hard and the screen cracked.
other common cause for broken screen is when the phone lands on one of its corner. the frame is elastic enough to recover from it, but if the momentary deformation is big enough you can kiss your screen goodbye.
screens usually shatter due to an impact on a tiny spot. the device easily survives a full flat landing on its face unless there is a little cobble. back in the day one of my friends had to hold his iphone7 with his mouth for a moment. he didn’t even notice it but one of his teeth was pushing on it too hard and the screen cracked.
other common cause for broken screen is when the phone lands on one of its corner. the frame is elastic enough to recover from it, but if the momentary deformation is big enough you can kiss your screen goodbye.
Well, I have an iPhone X and use the Dreem ‘case’ that accompanies the Dreem folio - it magnetically snaps into the folio. I use JUST the case these days (have for months) - no folio. I have dropped my iPhone on all sorts of hard surfaces, many times. Never has the screen cracked. It’s a X...no fancy ceramic glass. Goes to show that all it really takes is the wrong trajectory/landing for a display to crack. Period.
even an iPad would survive that.
Besides, this more of an ad about the glass supplier than the experience of using an iPhone. It seems that quite a few people are more concerned about scratch ability too (her iPhone is very likely to have garnered a couple hairline scratches after taking a tumble in the dirt). What's the point of this ad??
I thought same immediately. Maybe they tried filming it hitting the concrete and it shattered every time lol.
No iPhone has ever been scratch resistant. Every single iPhone dating back to the original has had easy to scratch glass.
I buy the new model every year and I’ve had to return many in that time for the glass being scratched straight out of the box.
swingerofbirch
macrumors 68040
Yeah, I had both an Ericsson and Nokia at different points, and I'm not sure which this was, but I lost it. And this was the late 90s, maybe 2000. And figured it was just gone for good. I had actually placed it on outer windshield of the car, and it had been there for months and only found it when I was cleaning wet leaves on top of it. Would have been rained on many times, went driving all over it with it there, and it still worked. It was probably the Ericsson because I think my first cell phone was an Ericsson and then maybe replaced that with a Nokia when I lost the Ericsson.
I can see they worked really hard removing all the graffiti.
Well I thought when reading the headline that maybe the Ad "Fumbled"... as it some trigger sensitive group went off on how the ad portrays women and clumsy and helpless or some other forced angle to feign outrage. Like the soundtrack was cultural appropriation and/or insensitive (as being from that culture I found it clever and amusing).
Though I think the dirt at the end was a "yeah, ok?" moment... my day 1 iPhone (still in a drawer) or my 70Eur Nokia 2.2 could take that spill without any issue... now drop that on the corner of 55th and 3rd and you got something.
Though I think the dirt at the end was a "yeah, ok?" moment... my day 1 iPhone (still in a drawer) or my 70Eur Nokia 2.2 could take that spill without any issue... now drop that on the corner of 55th and 3rd and you got something.
Same here, I've dropped it a few times onto a wooden floor with no ill affects. It is in a case and I have a screen protector fitted. I tried quite a few screen protectors on my phones over the years, I tried an ESR on my 12 Mini and it's excellent, virtually indistinguishable from the screen and best of all it is still pristine with no signs of it losing its oleophobic properties. Cheap as chips as well 👍
Sorry, I can't look at all there uneducated comments. If you really want to know why the phone landed on a gravel, not concrete, it's simple - legal. I work with this stuff, so I know. If the phone would have landed on concrete and was fine, Apple would face legal action again. They would be accused of false advertisement and so on. This was a safer bet to get a point across and to avoid legal issues. Hope this comment gets some up votes so people would see a reason behind this and wouldn't jump to a immature conclusion.
Im pretty sure any phone would survive a fall landing in sand. 
I bet that was the marketing team intentions but lawyers wouldn't let them
