Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

Apple Shares New 'Ridiculously Powerful' and 'Hey Siri' iPhone 6s Ads

MacRumors

macrumors bot
Original poster
Apr 12, 2001
50,414
11,806



Apple tonight shared two new iPhone 6s ads on its YouTube channel, highlighting the Hey Siri feature and the speed of the device at tasks like opening messages, browsing Safari, using Messages, playing games, and using the camera.

The first video, "Ridiculously Powerful," focuses on the speed of the iPhone's A9 processor and shows it being used for Apple Pay, games, taking photos and video, and more. "Not much has changed, except it's ridiculously powerful, which makes everything faster," says the opening narration.


The second video, "Hey Siri," focuses on the always-on Hey Siri feature of the iPhone 6s. With older iPhones, Hey Siri could only be activated when the iPhone was plugged in, but with the iPhone 6s and the iPhone 6s Plus, hands-free Siri voice activation is available at all times.


These two latest videos are part of Apple's iPhone 6s "The only thing that's changed is everything" campaign, a tagline and concept Apple CEO Tim Cook first introduced when the iPhone 6s and 6s Plus debuted in September to highlight their revamped internals. Apple has released several advertisements using the wording, focusing on the iPhone's camera, Siri, and 3D Touch.

Article Link: Apple Shares New 'Ridiculously Powerful' and 'Hey Siri' iPhone 6s Ads
 
  • Like
Reactions: appledefenceforce

multicore

macrumors member
Aug 11, 2009
82
24
So, a young couple, say, each with their own iPhone 6s, and one goes "Hey Siri". Do both phones answer? Or, say, a group of people. What happens then?
 
Comment

sdf

macrumors 6502
Jan 29, 2004
363
292
So, a young couple, say, each with their own iPhone 6s, and one goes "Hey Siri". Do both phones answer? Or, say, a group of people. What happens then?

There's a training screen now, so it's only supposed to work for one person at a time. But I have no idea how well this works.
 
  • Like
Reactions: Vanilla35
Comment

mshwoodley

macrumors newbie
Oct 3, 2011
15
0
Bermuda



Apple tonight shared two new iPhone 6s ads on its YouTube channel, highlighting the Hey Siri feature and the speed of the device at tasks like opening messages, browsing Safari, using Messages, playing games, and using the camera.

The first video, "Ridiculously Powerful," focuses on the speed of the iPhone's A9 processor and shows it being used for Apple Pay, games, taking photos and video, and more. "Not much has changed, except it's ridiculously powerful, which makes everything faster," says the opening narration.


The second video, "Hey Siri," focuses on the always-on Hey Siri feature of the iPhone 6s. With older iPhones, Hey Siri could only be activated when the iPhone was plugged in, but with the iPhone 6s and the iPhone 6s Plus, hands-free Siri voice activation is available at all times.


These two latest videos are part of Apple's iPhone 6s "The only thing that's changed is everything" campaign, a tagline and concept Apple CEO Tim Cook first introduced when the iPhone 6s and 6s Plus debuted in September to highlight their revamped internals. Apple has released several advertisements using the wording, focusing on the iPhone's camera, Siri, and 3D Touch.

Article Link: Apple Shares New 'Ridiculously Powerful' and 'Hey Siri' iPhone 6s Ads
 
Comment

Soccertess

macrumors 65816
Oct 19, 2005
1,248
1,738
Hey Siri,

Why is google now so much better?

"because all of Apple's best engineers have let Apple"
 
  • Like
Reactions: big-ted
Comment

vertical smile

macrumors 603
Sep 23, 2014
5,325
6,185
So, a young couple, say, each with their own iPhone 6s, and one goes "Hey Siri". Do both phones answer? Or, say, a group of people. What happens then?

I think there is a voice learning feature, but I barely remember setting it up.

I know that sometimes siri activates when I do not want it too.

I think there may be something wrong with my 6s+ because it doesn't seem that fast, it seems more laggy then my 5s.

Also, the 3D touch is pretty annoying. Opening a link sometimes takes multiple taps to get it right. And selecting text is almost impossible now. I hate typing anything on it.

Although, I might be touching it wrong.
 
Comment

Leonard1818

macrumors 68020
Nov 15, 2011
2,459
401
OK, fine, I'll say it. Maybe I'm being persnickety, but I don't like how all of these headlines say "Apple shares..." like they're so graciously and generously blessing us with their advertising. They could keep it to themselves, but no, we are so lucky they are SHARING it with us.... How about "Apple unveils..." or "Apple releases..." I never say to my friend: "Did you see that new commercial that McDonalds shared during the Super Bowl?". I say "Did you see that new McDonalds commercial?".

I can see how, in a sense, "sharing" is used in context with being online; "sharing photos", "sharing articles", "sharing <online content>" -- but I thought I've seen these same advertisements that are always "shared" with us on MacRumors on TV as well. Correct me if I'm wrong and these are always online-only. If not, and they make it to TV, it would seem "sharing" that would apply to an online context does not seem to work here, it just makes it sound like we're feeling so fortunate to get to see these. (and some aren't very good, but some are OK)

/pointlessrant
 
Comment

mrgraff

macrumors 65816
Apr 18, 2010
1,002
661
Albuquerque
OK, fine, I'll say it. Maybe I'm being persnickety, but I don't like how all of these headlines say "Apple shares..." like they're so graciously and generously blessing us with their advertising. They could keep it to themselves, but no, we are so lucky they are SHARING it with us.... How about "Apple unveils..." or "Apple releases..." I never say to my friend: "Did you see that new commercial that McDonalds shared during the Super Bowl?". I say "Did you see that new McDonalds commercial?".

Not persnickety if you ask me. Exactly what I've been thinking all this time too; cringe every time I read it, makes no sense to use the word "shares."
 
Comment

macs4nw

macrumors 601
OK, fine, I'll say it. Maybe I'm being persnickety, but I don't like how all of these headlines say "Apple shares..." like they're so graciously and generously blessing us with their advertising. They could keep it to themselves, but no, we are so lucky they are SHARING it with us.... How about "Apple unveils..." or "Apple releases..." I never say to my friend: "Did you see that new commercial that McDonalds shared during the Super Bowl?". I say "Did you see that new McDonalds commercial?".

I can see how, in a sense, "sharing" is used in context with being online; "sharing photos", "sharing articles", "sharing <online content>" -- but I thought I've seen these same advertisements that are always "shared" with us on MacRumors on TV as well. Correct me if I'm wrong and these are always online-only. If not, and they make it to TV, it would seem "sharing" that would apply to an online context does not seem to work here, it just makes it sound like we're feeling so fortunate to get to see these. (and some aren't very good, but some are OK)

/pointlessrant
Feel-good PR spin to be sure, but in this case that's MR language, not Apple's release note I suspect.
 
  • Like
Reactions: Leonard1818
Comment

Alphazoid

macrumors 6502a
Dec 5, 2014
890
722
OK, fine, I'll say it. Maybe I'm being persnickety, but I don't like how all of these headlines say "Apple shares..." like they're so graciously and generously blessing us with their advertising. They could keep it to themselves, but no, we are so lucky they are SHARING it with us.... How about "Apple unveils..." or "Apple releases..." I never say to my friend: "Did you see that new commercial that McDonalds shared during the Super Bowl?". I say "Did you see that new McDonalds commercial?".

I can see how, in a sense, "sharing" is used in context with being online; "sharing photos", "sharing articles", "sharing <online content>" -- but I thought I've seen these same advertisements that are always "shared" with us on MacRumors on TV as well. Correct me if I'm wrong and these are always online-only. If not, and they make it to TV, it would seem "sharing" that would apply to an online context does not seem to work here, it just makes it sound like we're feeling so fortunate to get to see these. (and some aren't very good, but some are OK)

/pointlessrant
Not persnickety if you ask me. Exactly what I've been thinking all this time too; cringe every time I read it, makes no sense to use the word "shares."

You two are reading waaay too much into it. Sharing is just an operative word in social media. There's even a share button on this post.

Apple 'unveils' is for product, 'releases' for software updates.
 
Comment

mrgraff

macrumors 65816
Apr 18, 2010
1,002
661
Albuquerque
Also, the 3D touch is pretty annoying. Opening a link sometimes takes multiple taps to get it right. And selecting text is almost impossible now. I hate typing anything on it.

So, that's what it was. I was trying to teach my dad how to select and copy/paste text on his new 6S. I have a 6 and he could never copy what I was doing. Sometimes it would work for me, but never for him (first-time iPhone owner)
 
  • Like
Reactions: vertical smile
Comment

blackcrayon

macrumors 68020
Mar 10, 2003
2,069
1,605
You make one of the strongest smartphone SoC's in the business, you might as well talk about it!
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.