Apple Shares New 'Sticker Fight' Video Promoting iMessage Stickers

[triton100]

It isn't nonsensical. You think they're selling stickers, and yes, they are, but they're also selling iPhones. Fun with stickers = Fun with iPhone. And even if it just sells stickers...those little amounts to buy stickers add up as money in their pocket, too. Just like a dollar-a-song added up to a huge amount of money with the iTunes store.

And I'm not sure why it's such a big deal for them to have "a whole ad" on this. This doesn't look like an expensive ad. So. It costs them little, and could profit them a lot IF it sells iPhones (along with those stickers) to teens/college kids.

Of course. I take your point and I'm sure Apple have done their research into potential profit margins but I would be surprised if it barely registers financially to be worth the bother. And re this whole stickers 'fun with iphone', it feels old school. Like apple are following the trend rather than setting it. Not a big deal either way I'm just surprised.

 

[I7guy]

Of course. I take your point and I'm sure Apple have done their research into potential profit margins but I would be surprised if it barely registers financially to be worth the bother. And re this whole stickers 'fun with iphone', it feels old school. Like apple are following the trend rather than setting it. Not a big deal either way I'm just surprised.

Out of curiosity, what trend are they (apple) following? Seems like all of the innovation into the imessage platform is to make it fun and secure and the same time.

 

[Count Blah]

It wouldn't matter. With such a large fan-base on the biggest rumor site, there is always going to be contrarian sentiments; from the ridiculous to the sublime.

The issue is the "loyal" fan base, as opposed to the massive customer base, believes that apple should cow-tow to their needs as opposed to who apple sees as it's customers in 2017. I believe that apple will release some kick-ass products that the "loyalists" will be happy with, but when apple is ready.

In the meantime, apple has changed and they are doing things differently. People will have to adapt to apple's new ways.

"cow-tow" or, with a massive employee base, still address what used to be the core of their business for 30 years, instead of just giving lip service to it, with Timmy's magical "pipeline"?

Sorry, you'll just have to endure the harping about Apple's abandonment of the Mac.

 

[I7guy]

"cow-tow" or, with a massive employee base, still address what used to be the core of their business for 30 years, instead of just giving lip service to it, with Timmy's magical "pipeline"?

Sorry, you'll just have to endure the harping about Apple's abandonment of the Mac.

It doesn't really bother me as long as you endure ads like this. This is the new apple. The core of their business has shifted to iphone, but I'm sure the "magical pipeline" will contain some surprises.

 

[triton100]

Out of curiosity, what trend are they (apple) following? Seems like all of the innovation into the imessage platform is to make it fun and secure and the same time.

There's a plethora of platforms that use stickers

 

[I7guy]

There's a plethora of platforms that use stickers

Which ones? Hangouts? Whatsapp? However that goes back to that apple is never first, but their implementation and use is unique.

 

[SoGood]

The interface is confusing and selection/download from the AppStore is inconsistent. Not surprised it hasn't caught on.

 

[Radon87000]

"the great one"? I can't relate to that level of aggrandization for any individual.

Having said that there is nothing wrong with the ad, it's a tongue-in-cheek advert meant for the younger crowd and it's very cute.

Yes the great one. He single handedly revolutionised the world and created 3 of the world's most popular products. There won't be another like him in a century.

Can you imagine his response to this ads? It would be funnier than the actual ad

 

[wigby]

Help yourself Phil..

View attachment 692171

Best experience as in finger DJing with a substandard touch bar on a keynote? You must be very happy and wealthy, advice please.

I'm sorry, are you poking fun at me, the DJ in an Apple keynote or Phil Schiller? Or did I miss another vague criticism that didn't address my comment at all?

 

[BuddyTronic]

There's definitely no point to them haha, it's just something fun you drop into a conversation or use to emphasize a point. I don't really see why Apple wastes money advertising it

Yah, I mean, I don't even use emoji's other than the smiley Looking for fancy emoji's takes time, and when I am texting etc, I can't believe sending more Emoji's or "stickers" is going to improve my communications.

I mean, the latest iOS iMessage does make it easy to tap on appropriate emoji's to replace certain words, but even then, it just seems like a bit of silliness to put an "emoji" picture of a basketball, when I type the word "Basketball" - I mean, really? I want to send a cryptogram type picture message asking when my son's (insert emoji picture of basketball) game is?

 

[Neodym]

Don't forget thinner MacBook Pros. I'd like ONE owner of the 2012-2015 generation of Retina MacBook Pro to chime in and tell me they wanted a thinner notebook. Don't worry I'll wait .. (I mean who wants great battery life?) ..

*raises hand* I'd want a thinner notebook.

My 2013 15" rMBP is a powerhouse, but a bit unwieldy when looked at from a mobility POV. Except for really demanding things like gaming or video cutting, battery life is quite usable as it is. If need be, an outlet is usually not far away. For the odd chance it isn't, mankind invented powerbanks.

Perhaps you should have worded your call a bit differently. Something around "I'd like ONE owner of the 2012-2015 generation of Retina MacBook Pro that considers himself a professional user to chime in ...". But even then you may find people arguing for a thinner machine.

If it hadn't been Apple pushing the envelope with the first MBA (pun not intended), there wouldn't be the (successful!) category of Ultrabooks existing in the market these days. I don't see why the MBP class of notebooks (i.e. "upper/luxury mainstream") shouldn't also try to advance and develop.

Apple has made it pretty clear that they don't see a viable niche for themselves in the "high end professional part" of the computer market. For (true or self-appointed) "professional users" who feel their needs not being satisfied with the current MacBook portfolio, there is a sufficient selection of competition products available.

 

[Royal Gala]

That's why they haven't updated the Mac Pro, they know that nobody wants one.

They know that the iPhone is their cash cow and that the Mac Pro has a smaller user base.
[doublepost=1489563875][/doublepost]

They're about tragidy, over-abundance, despair and contempt.
Things the Sticker Generation will never understand.

Your response is incomprehensible. Guess I must be part of the sticker generation.

 

[I7guy]

Yes the great one. He single handedly revolutionised the world and created 3 world's most popular products. Kudos. There won't be another like him in a century.

Can you imagine his response to this ads? It would be funnier than the actual ad

Not really, There are those who actually revolutionized the world than who people mistakenly believe did the same. Then there is cook who took Apple to new heights and is releasing decent advertising. Having said not to say a contribution wasn't made in the tech field.
https://en.m.wikipedia.org/wiki/The_Great_One

 

[djbuddha]

*raises hand* I'd want a thinner notebook.

My 2013 15" rMBP is a powerhouse, but a bit unwieldy when looked at from a mobility POV. Except for really demanding things like gaming or video cutting, battery life is quite usable as it is. If need be, an outlet is usually not far away. For the odd chance it isn't, mankind invented powerbanks.

Perhaps you should have worded your call a bit differently. Something around "I'd like ONE owner of the 2012-2015 generation of Retina MacBook Pro that considers himself a professional user to chime in ...". But even then you may find people arguing for a thinner machine.

If it hadn't been Apple pushing the envelope with the first MBA (pun not intended), there wouldn't be the (successful!) category of Ultrabooks existing in the market these days. I don't see why the MBP class of notebooks (i.e. "upper/luxury mainstream") shouldn't also try to advance and develop.

Apple has made it pretty clear that they don't see a viable niche for themselves in the "high end professional part" of the computer market. For (true or self-appointed) "professional users" who feel their needs not being satisfied with the current MacBook portfolio, there is a sufficient selection of competition products available.

So by this rational I should either:

A. Run an ultra book and hackintosh it to support my Apple only tools I use? This is in response to the 'sufficient selection of competition products available' comment btw

or

B. Wait for the MacBook Pro-Pro - the device for actual professionals?

Mankind also developed a MacBook Pro with a great battery that isn't THAT big in all honesty. Not to mention, there are way more people who own the PREVIOUS gen (2011-and prior) who don't care about a thinner MacBook Pro either.

The ultrabook argument is interesting too as they were originally positioned against the 2012-2015 rMBPs.

So for mobility for those who don't want Pro notebooks, there's the retina MacBook which sure only has one port, but does a great job for those who aren't trying to work in the Pro space.

Take a poll and check the results, nobody demanded a thinner MacBook. You said a bit unwieldy, but you didn't demand it. Maybe it's not us "Pro's" who should be looking for the competitor's offerings- especially given Tim's recent comments about Apple not ignoring the Pro space (all IMHO mind you).

 

[Neodym]

So by this rational I should either:

A. Run an ultra book and hackintosh it to support my Apple only tools I use? This is in response to the 'sufficient selection of competition products available' comment btw

Strange reply. I mentioned the Ultrabooks as an example for progress that changed the whole market, despite being belittled at the beginning. If you really want to hackintosh something, there are enough huge and heavy "professional-grade" notebooks out there, that also offer big and/or swappable batteries.

The better advice, though, would probably be to adjust your workflow accordingly (as a professional user usually does): Either to the available selection of Apple hardware or to a different OS platform.

or

B. Wait for the MacBook Pro-Pro - the device for actual professionals?

Mankind also developed a MacBook Pro with a great battery that isn't THAT big in all honesty.

You make me curious: Which MacBook Pro has a "great battery" that is better than the one in a 1st gen rMBP or a current MBP?

Not to mention, there are way more people who own the PREVIOUS gen (2011-and prior) who don't care about a thinner MacBook Pro either.

Judging by Apple's market and stock success, I tend to believe that they know their markets and opportunities and decide by commercial and strategic rationales. Surely there are people who don't care about a thinner notebook, but if they did not purchase anything since 2011 or longer, chances are their demands would already be more than fulfilled with a current MBP.

If they prefer to stick to their outdated tech for whatever reason, they are not of interest for a big company anyway. So why should Apple develop and produce products in homeopathic doses for those few people perhaps interested, but (more often than not) not buying, because it's too expensive / too slim / is lacking ports / has lacking battery time?!

The ultrabook argument is interesting too as they were originally positioned against the 2012-2015 rMBPs.

"Against"? You mean they were meant to complement the notebook portfolio, with the focus on mobility, right?

So for mobility for those who don't want Pro notebooks, there's the retina MacBook which sure only has one port, but does a great job for those who aren't trying to work in the Pro space.

Wow - elitist much? Care to share your opinion of what the "Pro space" actually is?

Take a poll and check the results, nobody demanded a thinner MacBook.

Henry Ford: "If I had asked people what they wanted, they would have said faster horses". Or in other words: "Everyone is for progress, but noone likes the changes that go with it."

You said a bit unwieldy, but you didn't demand it.

Rear guard battle.

You asked: "I'd like ONE owner of the 2012-2015 generation of Retina MacBook Pro to chime in and tell me they wanted a thinner notebook."
I told you: "*raises hand* I'd want a thinner notebook. "

If you would have written "demand" in your original post, I'd have written that word in my reply as well. Deliberately ignoring the fact that neither you nor me are in a position to actually "demand" a product from a huge company like Apple.

Maybe it's not us "Pro's" who should be looking for the competitor's offerings- especially given Tim's recent comments about Apple not ignoring the Pro space (all IMHO mind you).

Why haven't you already reacted and adjusted your workflow accordingly? Especially, as Apple's negligence for their "Pro" products (especially Macs) is going on for several years now. You just need to look at them acting, not at Phil or Tim talking.

Is it so hard to realize that the "Pro" moniker is not representing a generally accepted, common definition of a certain group of products or people, but is merely marketing speech by Apple?

 

[Radon87000]

Not really, There are those who actually revolutionized the world than who people mistakenly believe did the same. Then there is cook who took Apple to new heights and is releasing decent advertising. Having said not to say a contribution wasn't made in the tech field.
https://en.m.wikipedia.org/wiki/The_Great_One

Can you imagine a world without smartphones and tablets? Because that's what it would be without Steve

LOL "decent advertising" .So Apple wants people to buy iPhones for stickers now? This just goes to cement the widespread belief that iPhones are for small kids rather than adults or professionals

 

[WRChris]

I think there is the divide between Apple customers. There are those who are the pro/ business/ power user customers and secondly, the regular, every-day consumers. Of course, one can be both, but if you're of the former group, you're likely going to be disappointed with Apple's focus on the consumer products (which I would say are the iPads, iPhones, Apple watches). Let's face it, I'd bet there are more average consumers than pro users which is why they're more focused on the iPhones and iPads etc.. and the success of the original iPod brought Apple back from extinction.

I'm more of an old school Apple business user who sees the iPhone as a productivity device. Stickers doesn't help me in any way other than to bloat my phone, and slow it down. It takes me 4 times as long to reply from the home screen via text. If I could roll back to iOS 9, I would. Apple would rather force you to keep updating (by nagging you daily) to make their upgrade stats look better than Android, and bog your phone down until it's too slow you HAVE to upgrade.

Apple needs to revisit having a proper *pro* model and consumer model to keep both camps happy. Figuring out where the consumer model ends, and the pro model begins would be a challenge however. Apple products are an ecosystem and one can't have success without the other.

It's pretty silly to think you know what Apple should do. I'm not trying to be a dick but you know what you want.

 

[LordVic]

Can you imagine a world without smartphones and tablets? Because that's what it would be without Steve

LOL "decent advertising" .So Apple wants people to buy iPhones for stickers now? This just goes to cement the widespread belief that iPhones are for small kids rather than adults or professionals

funny, I had a smartphone and tablet computer before steve "invented" the iPhone and iPad

Im not saying these weren't revolutionary products in those markets. They truly were, because before that they were kinda crappy.

BUT, the industry had already started down the path. Apple saw the market and jumped in with a product guy who could see where the market was going.

Apple by no means invented the smartphone or tablet.

 

[I7guy]

Can you imagine a world without smartphones and tablets? Because that's what it would be without Steve

LOL "decent advertising" .So Apple wants people to buy iPhones for stickers now? This just goes to cement the widespread belief that iPhones are for small kids rather than adults or professionals

Smartphones and tablets existed before Apple put their take on it. Windows tablets existed 10 years prior to the iPad.

And what's wrong with selling iPhones for stickers. All it does is cement the belief that iPhones can be used by everybody in all walks of life. At any rate, this is apples strategy and I like it.

 

[sracer]

Smartphones and tablets existed before Apple put their take on it. Windows tablets existed 10 years prior to the iPad.

And what's wrong with selling iPhones for stickers. All it does is cement the belief that iPhones can be used by everybody in all walks of life. At any rate, this is apples strategy and I like it.

That seems incongruous with a phone that starts at $650. It would be like offering a Pokemon Go edition that is only available for the iPhone 7+ 256GB model.

 

[I7guy]

That seems incongruous with a phone that starts at $650. It would be like offering a Pokemon Go edition that is only available for the iPhone 7+ 256GB model.

Isn't the allure of an iPhone an easy, robust platform for all ages and usages? Why am I paying $650 to be limited to say business apps. Why can't I buy an iPhone for my kids and have them send stickers in iMessage? One platform, all uses.

 

[djbuddha]

Strange reply. I mentioned the Ultrabooks as an example for progress that changed the whole market, despite being belittled at the beginning. If you really want to hackintosh something, there are enough huge and heavy "professional-grade" notebooks out there, that also offer big and/or swappable batteries.

The better advice, though, would probably be to adjust your workflow accordingly (as a professional user usually does): Either to the available selection of Apple hardware or to a different OS platform.


You make me curious: Which MacBook Pro has a "great battery" that is better than the one in a 1st gen rMBP or a current MBP?


Judging by Apple's market and stock success, I tend to believe that they know their markets and opportunities and decide by commercial and strategic rationales. Surely there are people who don't care about a thinner notebook, but if they did not purchase anything since 2011 or longer, chances are their demands would already be more than fulfilled with a current MBP.

If they prefer to stick to their outdated tech for whatever reason, they are not of interest for a big company anyway. So why should Apple develop and produce products in homeopathic doses for those few people perhaps interested, but (more often than not) not buying, because it's too expensive / too slim / is lacking ports / has lacking battery time?!


"Against"? You mean they were meant to complement the notebook portfolio, with the focus on mobility, right?


Wow - elitist much? Care to share your opinion of what the "Pro space" actually is?


Henry Ford: "If I had asked people what they wanted, they would have said faster horses". Or in other words: "Everyone is for progress, but noone likes the changes that go with it."


Rear guard battle.

You asked: "I'd like ONE owner of the 2012-2015 generation of Retina MacBook Pro to chime in and tell me they wanted a thinner notebook."
I told you: "*raises hand* I'd want a thinner notebook. "

If you would have written "demand" in your original post, I'd have written that word in my reply as well. Deliberately ignoring the fact that neither you nor me are in a position to actually "demand" a product from a huge company like Apple.


Why haven't you already reacted and adjusted your workflow accordingly? Especially, as Apple's negligence for their "Pro" products (especially Macs) is going on for several years now. You just need to look at them acting, not at Phil or Tim talking.

Is it so hard to realize that the "Pro" moniker is not representing a generally accepted, common definition of a certain group of products or people, but is merely marketing speech by Apple?

I don't know why you felt the need to start throwing shade at me referring to me as an elitist. I can't change my workflow because of the job I do.

Afraid of change? Where did this even stem from? It's a fact that the battery in my 2012 is an 8000mAh battery. A quick search will show you new Pro has much less. I even embrace all of this Thunderbolt 3 & USB-C technology and even recommend some use the non Pro MacBook. Asking for a bigger battery to support more RAM and the same 2016 tech isn't being afraid of change.

In fact, while skimming your response I decided to stop reading as soon as I hit the elitist remark. There was actually no need to call me that. It's a use-case argument. I'm no better than the next user and never implied that I was. If "Pro" means something different to you that triggers you, that's not my problem my friend.

I believed I was having an intelligent debate but clearly I was mistaken as suddenly you were offended by an opinion. I even wrote this is all IMHO. But apparently I don't work "correctly" by your standards.

I guess we differ on opinion, I'm leaving it there, please don't respond, save yourself time, I'm not going to read it.

Back to the topic, stickers are fun I guess ...

 

[WRChris]

It wouldn't matter. With such a large fan-base on the biggest rumor site, there is always going to be contrarian sentiments; from the ridiculous to the sublime.

The issue is the "loyal" fan base, as opposed to the massive customer base, believes that apple should cow-tow to their needs as opposed to who apple sees as it's customers in 2017. I believe that apple will release some kick-ass products that the "loyalists" will be happy with, but when apple is ready.

In the meantime, apple has changed and they are doing things differently. People will have to adapt to apple's new ways.

Finally, a voice of reason. I'm so tired of reading the same 3 comments on every single article.

 

[Neodym]

Running out of arguments and then retreating with a flimsy excuse. Oh well, so be it. Speaks for itself. And as you wanted to change back to the sticker topic, here's a friendly advice: To avoid the "elitist" sticker, you shouldn't (among other no-no's) call other people "my friend" during a reply ...

 

[WRChris]

I think there is the divide between Apple customers. There are those who are the pro/ business/ power user customers and secondly, the regular, every-day consumers. Of course, one can be both, but if you're of the former group, you're likely going to be disappointed with Apple's focus on the consumer products (which I would say are the iPads, iPhones, Apple watches). Let's face it, I'd bet there are more average consumers than pro users which is why they're more focused on the iPhones and iPads etc.. and the success of the original iPod brought Apple back from extinction.

I'm more of an old school Apple business user who sees the iPhone as a productivity device. Stickers doesn't help me in any way other than to bloat my phone, and slow it down. It takes me 4 times as long to reply from the home screen via text. If I could roll back to iOS 9, I would. Apple would rather force you to keep updating (by nagging you daily) to make their upgrade stats look better than Android, and bog your phone down until it's too slow you HAVE to upgrade.

Apple needs to revisit having a proper *pro* model and consumer model to keep both camps happy. Figuring out where the consumer model ends, and the pro model begins would be a challenge however. Apple products are an ecosystem and one can't have success without the other.

The majority of the market Apple is after, are not spec whores. There are the naggers and whiners here, obviously.

Apple is in business to make money, not make everyone happy. Seems to me like they are making a lot of money just the way things are.(more then ever)

It's very simple, if people need 32gb of ram and removable batteries, Apple is not where you need to be.

If you need a "pro" desktop and aren't happy with the "current" Mac Pro, Apple is not where you need to be.

Buy what works for you, simple as that.