There is a condensed version of this that was said of Jobs: Some players will skate to where the puck will stop but Steve Jobs was the puck. Jobs didn't look to see where market trends were going, he created them and product that consumers instantly understood. But Jobs was a rare bird. TC really is trying to push trends onto customers they they really don't want but also can't escape. Things like the Music and the TV apps that are really burdens on customers, Music in particular if you don't subscribe to Apple Music. The TouchBar which is especially not just useless to touch typists but also slows productivity in using F keys because they are no longer tactile. When Jobs did something new it was to make the user experience better, not just different or solely to suck more $ out of customers.