Apple Shares New 'Sticker Fight' Video Promoting iMessage Stickers

[Chupa Chupa]

the problem is, and why too many people repeat that sort of nonsense is directly because of something Steve Jobs once said about giving customers what they want:



This has often been misconstrued to mean that Apple / Jobs dictates to the user what the user wants and that Apple is infallible and always giving what the user needs

But thinking that based on the quote doesn't understand the Nuance of the statement.

Steve Jobs meant that people have wants, and apple can deliver them. it's the unseen, and unknown wants that Apple attempted to deliver on. It helped that Steve Jobs himself was very in touch with the market, and what people were looking for

The market was aiming towards smartphones phones. Steve knew this. He delivered, without needing to ask customers.

However, to act in this matter, you have to have a pulse of the market and understand what people need before they realise it, and not just assume that if Apple creates it, people want it

There is a condensed version of this that was said of Jobs: Some players will skate to where the puck will stop but Steve Jobs was the puck.

Jobs didn't look to see where market trends were going, he created them and product that consumers instantly understood. But Jobs was a rare bird. TC really is trying to push trends onto customers they they really don't want but also can't escape. Things like the Music and the TV apps that are really burdens on customers, Music in particular if you don't subscribe to Apple Music. The TouchBar which is especially not just useless to touch typists but also slows productivity in using F keys because they are no longer tactile. When Jobs did something new it was to make the user experience better, not just different or solely to suck more $ out of customers.

 

[LordVic]

There is a condensed version of this that was said of Jobs: Some players will skate to where the puck will stop but Steve Jobs was the puck.

Jobs didn't look to see where market trends were going, he created them and product that consumers instantly understood. But Jobs was a rare bird. TC really is trying to push trends onto customers they they really don't want but also can't escape. Things like the Music and the TV apps that are really burdens on customers, Music in particular if you don't subscribe to Apple Music. The TouchBar which is especially not just useless to touch typists but also slows productivity in using F keys because they are no longer tactile. When Jobs did something new it was to make the user experience better, not just different or solely to suck more $ out of customers.

absolutely. Jobs paid very close attention to the entirety of the industry. he saw where things were heading and he was able to identify potential markets to enter into that were ripe. He then designed the products aroud that market.

the bastardization that people are repeating today that "Apple knows best" is not at all what Jobs implied or meant with that particular statement.

I also hate that he ripped off "Skate to where the puck will be", as a hockey fan, I hate to see the Great One's words manipulated for such marketing purposes

 

[thirteen1031]

Yes but to warrant a whole ad being made out of just stickers ? Am I the only one who thinks this is completely nonsensical ?

It isn't nonsensical. You think they're selling stickers, and yes, they are, but they're also selling iPhones. Fun with stickers = Fun with iPhone. And even if it just sells stickers...those little amounts to buy stickers add up as money in their pocket, too. Just like a dollar-a-song added up to a huge amount of money with the iTunes store.

And I'm not sure why it's such a big deal for them to have "a whole ad" on this. This doesn't look like an expensive ad. So. It costs them little, and could profit them a lot IF it sells iPhones (along with those stickers) to teens/college kids.

 

[addicted44]

Yes but to warrant a whole ad being made out of just stickers ? Am I the only one who thinks this is completely nonsensical ?

Apple: Let's make an ad based on a feature that has been on Weibo for half a decade, Facebook Messenger for many years, and a bunch of other minor apps ever since the original iPhone came out.

And a feature we can't bother to make work on macs, even though all our competitors already have (admittedly Facebook MEssenger stuff works through the browser, but iMessage doesn't even have that option).

 

[Aldo Ferrel]

Problem Apple has is that animated stickers crash even on iPhone 7. For some reason iMessage doesn't manage stickers very well. Even on iPhone 7 scroll through a list of animated stickers and they will crash eventually. This seems like a really simple one for Apple to solve and hopefully they do. When messages says it's "unable to load stickers", imessage abruptly goes blank black screen or storage available in settings suddenly plummets to "zero" from greater than 1gb, then something is terribly wrong with ios because stickers are tiny resources <500kb.

Side note, the ad is cute but I don't like how people are smacking each other hard on the face, not cool. Gentle people.

Apple making an ad based on stickers is a greater problem.

 

[I7guy]

absolutely. Jobs paid very close attention to the entirety of the industry. he saw where things were heading and he was able to identify potential markets to enter into that were ripe. He then designed the products aroud that market.

the bastardization that people are repeating today that "Apple knows best" is not at all what Jobs implied or meant with that particular statement.

I also hate that he ripped off "Skate to where the puck will be", as a hockey fan, I hate to see the Great One's words manipulated for such marketing purposes

"the great one"? I can't relate to that level of aggrandization for any individual.

Having said that there is nothing wrong with the ad, it's a tongue-in-cheek advert meant for the younger crowd and it's very cute.

 

[Aussi3]

It sure did wonders to kill my iPhone 6 plus...
[doublepost=1489502382][/doublepost]

I'm forced into having the addition of the new rich text options totally bog down my 6+. Post iOS 10, it takes way too long for my once snappy "quick reply" to actually pop up for me to be able to respond. I just want a way to turn it off.

I don't know why yours is laggy and slow since iOS 10 cause I'm not seeing any difference with mine

 

[smacrumon]

-
[doublepost=1489521068][/doublepost]

Apple making an ad based on stickers is a greater problem.

I do like the idea of Apple advertising App Store content. It seems to have been something not focused on in the past.

I suspect the stickers focus is due to Apple about to drop iMessage for Android, so stickers on iMessage on android will be a new revenue stream.

I get the feeling you are looking for greater focus on Mac? This April might be special.

 

[Deasnutz]

"Say it with stickers on the iPhone 7," reads the tagline at the end of the video. The video's description also includes a link where all of the stickers used in the ad spot can be downloaded. A huge number of sticker packs are featured, including those from indie artists and those from major companies like Disney.

While Apple has promoted other Messages features available in iOS 10, this is its first ad spot that focuses primarily on stickers, which still don't seem to have caught on with iPhone users.

Article Link: Apple Shares New 'Sticker Fight' Video Promoting iMessage Stickers

Say it with crap you have to buy? So fun, seriously, I just can't understand why it hasn't caught on. You're not cool until all your messages are covered in consumerized fluff. Hopefully it dies a slow death and gives people another reason to switch.

 

[I7guy]

Say it with crap you have to buy? So fun, seriously, I just can't understand why it hasn't caught on. You're not cool until all your messages are covered in consumerized fluff. Hopefully it dies a slow death and gives people another reason to switch.

Switch to what?

 

[Deasnutz]

Switch to what?

I don't really care, do you? Sorry if it hurt your feelings.

 

[Hastings101]

The human race is going down the drain. Stickers, emoticons, Facebook.....
WTF, how about simple face to face communication? Are people really getting this retarded?

I'm guessing you're one of those people who can't stand small talk too. "They're sending stickers and talking about the weather instead of discussing the political ramifications of the Algerian War on the creation of the European Union oh the humanity !"

 

[I7guy]

It doesn't seem like MY feelings were hurt in the least.

However, you are free NOT to use this feature if you don't like it, but for those who do, it seems they will enjoy it.

 

[Hastings101]

That's me! I have no idea. Can you show me? I mean I realize I could google it up, or maybe watch that commercial and figure it out perhaps, but for some reason, I just haven't bothered, and it's a big gap in my knowledge. Stickers? what for? Emoji's aren't enough or what is it?

There's definitely no point to them haha, it's just something fun you drop into a conversation or use to emphasize a point. I don't really see why Apple wastes money advertising it

 

[joy.757]

I never really got into stickers. Only very rarely have I ever used one.

 

[Count Blah]

oh yes, and it's an horrendous advert. Quite aside from how it obviously promotes assaulting strangers, it is just awful. Ten years ago we had the genius that was the 'Get a Mac' ads, and now, when the hardware is so much better we have this rubbish?

Better hardware?

You must be talking about phones, because you can't possibly be talking about Macs.
[doublepost=1489528997][/doublepost]

And at the same time, it doesn't mean apple should not cater to a particular age group with cute adverts. While they are not above criticism they aren't above a "cute advertisement aimed at a specific age group promoting a specific feature."
[doublepost=1489499347][/doublepost]
I don't see the irony at all. I may have to top-end desktop "professional" computer, yet I might want it to do cute, fun and simple things.

How are you enjoying your PC?

You would NOT see the backlash against Ads like this, IF Apple actually addressed the PROfessional products and Macs. Ads like this, while hardware is over 1000 days old, is a 100% insult to a good portion of Apple's most loyal fanbase. The ones who stuck with Apple while it was barely hanging on. The ones that proselytized Apple to their friends and families.

The sticker generation doesn't understand, but they wouldn't even need to be exposed to this backlash, if Apple would simply do the job it USED to do for decades - release compelling, quality professional computers.

 

[groove-agent]

I think there is the divide between Apple customers. There are those who are the pro/ business/ power user customers and secondly, the regular, every-day consumers. Of course, one can be both, but if you're of the former group, you're likely going to be disappointed with Apple's focus on the consumer products (which I would say are the iPads, iPhones, Apple watches). Let's face it, I'd bet there are more average consumers than pro users which is why they're more focused on the iPhones and iPads etc.. and the success of the original iPod brought Apple back from extinction.

I'm more of an old school Apple business user who sees the iPhone as a productivity device. Stickers doesn't help me in any way other than to bloat my phone, and slow it down. It takes me 4 times as long to reply from the home screen via text. If I could roll back to iOS 9, I would. Apple would rather force you to keep updating (by nagging you daily) to make their upgrade stats look better than Android, and bog your phone down until it's too slow you HAVE to upgrade.

Apple needs to revisit having a proper *pro* model and consumer model to keep both camps happy. Figuring out where the consumer model ends, and the pro model begins would be a challenge however. Apple products are an ecosystem and one can't have success without the other.

It's not that people don't like them, the same people comment on every thread with hate if it's not what they want to read(mac pro and mini, and f the touch bar).

If only they realized how childish it made them look.
[doublepost=1489445126][/doublepost]
Are you forced into using emojis and stickers?

Some people use text messages for "quick" conversation. It's still 100% possible to text out a novel.

 

[waterman]

Problem Apple has is that animated stickers crash even on iPhone 7. .

Try quitting all the other Apps that are running in the background. double click on the home button and then flick the un-needed buy open apps up to close them.

Any time someone tells me (or even if I have a problem) with my iPhone, it usually is because I have to many Apps open and I have a iPhone 7 with 256Gb.

 

[JGRE]

I feel sorry for those who don't understand the joy of putting Pusheen stickers all over a message.

I hope you are being sarcastic,

I'm guessing you're one of those people who can't stand small talk too. "They're sending stickers and talking about the weather instead of discussing the political ramifications of the Algerian War on the creation of the European Union oh the humanity !"

I was in Algeria in January and there was no war

 

[smacrumon]

Try quitting all the other Apps that are running in the background. double click on the home button and then flick the un-needed buy open apps up to close them.

Any time someone tells me (or even if I have a problem) with my iPhone, it usually is because I have to many Apps open and I have a iPhone 7 with 256Gb.

Believe me, even on iPhone 7 with no apps running, messages crashes. It seems to cache allanimated stickers at once even when not in view. Then starts eating away at storage. Messages is rather buggy.
Messages in iOS 10 also ignore developer settings regarding repeating animated stickers. 3 repetitions in reality equals infinity on imessage. I hope Apple really fixes this up. It's not a good user experience. The sticker files are tiny less than half a megabyte. Very unusual.

 

[SpiderDude]

I'm way too old to get this.

Me too. That's literally the first thing I though when I saw this video. The thing is, I'm 28. Is 28 old guys?

 

[Macaholic868]

The stickers are blatant money grabs. I feel bad for every parent out there who got suckered by their children and/or teenagers into buying one.

 

[Cole Slaw]

Me too. That's literally the first thing I though when I saw this video. The thing is, I'm 28. Is 28 old guys?

Yup.
If stickers and emojis aren't a priority in your life you're probably too old for the "new" Apple.

 

[thirteen1031]

Apple: Let's make an ad based on a feature that has been on Weibo for half a decade, Facebook Messenger for many years, and a bunch of other minor apps ever since the original iPhone came out.

Apple: Let's make an ad for a feature that no one else has bothered to exploit. And let's make it look like we have the best of these--while showing whoever doesn't know much about these how to use them and why they might want to use them--and thus, sell more of these than anyone else. Also more of whatever device is needed to use them.

I'd call that good marketing. It's what Apple has done from the get-go, what Job's pretty much did over and over again, and the result is that Apple is a billion dollar company. Are you really only realizing this now? You can rant about it as much as you like, the fact is, those other companies have "snoozed" on this and lost their chance to advertise it. Meaning they have lost the chance to reap the rewards they might have gotten if they'd advertised them five years ago. Boo-hoo.

 

[I7guy]

Better hardware?

You must be talking about phones, because you can't possibly be talking about Macs.
[doublepost=1489528997][/doublepost]
How are you enjoying your PC?

You would NOT see the backlash against Ads like this, IF Apple actually addressed the PROfessional products and Macs. Ads like this, while hardware is over 1000 days old, is a 100% insult to a good portion of Apple's most loyal fanbase. The ones who stuck with Apple while it was barely hanging on. The ones that proselytized Apple to their friends and families.

The sticker generation doesn't understand, but they wouldn't even need to be exposed to this backlash, if Apple would simply do the job it USED to do for decades - release compelling, quality professional computers.

It wouldn't matter. With such a large fan-base on the biggest rumor site, there is always going to be contrarian sentiments; from the ridiculous to the sublime.

The issue is the "loyal" fan base, as opposed to the massive customer base, believes that apple should cow-tow to their needs as opposed to who apple sees as it's customers in 2017. I believe that apple will release some kick-ass products that the "loyalists" will be happy with, but when apple is ready.

In the meantime, apple has changed and they are doing things differently. People will have to adapt to apple's new ways.