Apple Shares New 'Sway' Holiday Ad Featuring AirPods and iPhone X

[Seandroid]

...
How are people not understanding that the majority of this ad is capturing a feeling she had in a split second and didn't literally happen?

The choreography is stunning and I think this ad is beautiful.

 

[fischersd]

For the commercial, I gotta say "Meh". Good camerawork though.

"Sway" made me think it was going to be akin classic crooner style (Sinatra, Martin, Buble, Connick Jr).

 

[testcard]

Nice ad but spoiled for me by Sam Smith’s dreadful wailing. I really don’t know what people see in him.

 

[DisNerd]

...
How are people not understanding that the majority of this ad is capturing a feeling she had in a split second and didn't literally happen?

The choreography is stunning and I think this ad is beautiful.

What does getting hot and bothered about a guy on the street have to do with the December gift giving holidays?

 

[717]

That's lovely

 

[Internet Enzyme]

Good cinematography but I didnt really like the song

 

[Seandroid]

What does getting hot and bothered about a guy on the street have to do with the December gift giving holidays?

I hate this website

 

[puckhead193]

Eh, not the best. I think my favorite in recent past has been the kid/teen creating a family movie on his iPhone.

 

[citysnaps]

Beautiful. Loved the message and the gorgeous cinematography.

 

[maflynn]

My wife would be so angry, if I started dancing in the street with a complete stranger

 

[haXis]

Looks like it’s shot in Prague, Czech Republic We still don’t have Apple Pay and Siri here, just BTW )

 

[44267547]

Looks like it’s shot in Prague, Czech Republic We still don’t have Apple Pay and Siri here, just BTW )

Apple always has a unique way of selecting different locations throughout the world for their marketing. ESpecially this much work that went into a video that's only a minute and a half.

 

[Swift]

It's a romantic dream, you scuzzbuckets.

 

[gccumber]

Meh, haven’t had a good one since misunderstood in 2013 that was an awesome commercial on many levels

"Misunderstood" was an amazing ad! But this one is really good in a different way. Its romantic, internally anyway. To think that people don't dream about a strange and romantic encounter while walking down the street just isn't true. Its modern and cool and I think describes a lot of us. I thought it was charming.

 

[Jesus on OSX]

If you walked up to a girl on the street and forced an earplug into her ear you'd be charged with sexual assault. There's a statute on the books called forcible penetration with a foreign object. CA Penal Code 289K(2)(3)

 

[HopefulHumanist]

Wtf happened to the 2nd airpod in the end? She didn't take it back... Are they releasing transparent Airpods?

Uhh, the end shows that it was just fantasy — she never actually gave him the AirPod. Try and keep up, mate.

Nice ad but spoiled for me by Sam Smith’s dreadful wailing. I really don’t know what people see in him.

100% Agreed.

 

[cmaier]

If you walked up to a girl on the street and forced an earplug into her ear you'd be charged with sexual assault. There's a statute on the books called forcible penetration with a foreign object. CA Penal Code 289K(2)(3)

You said “penal”. Heh he heh.

 

[iceman45575]

What happened with Apple's marketing? Smh...

 

[bazinga871]

You missed the whole idea of the ad

Uhh, the end shows that it was just fantasy — she never actually gave him the AirPod. Try and keep up, mate.


100% Agreed.

You both missed my point. *slow clap*

 

[democracyrules]

Apple traditionally shares a touching holiday ad in November or December, and this year's spot, Sway, was uploaded to the company's YouTube channel this afternoon.

The ad shows off both the iPhone X and the AirPods, featuring a woman dancing through a snowy city to the song "Palace" by Sam Smith. She runs into a partner, imagines sharing an AirPod with him, and the two of them go on to briefly fall in love before returning to reality where they pass by each other in the street.

Past Apple holiday ads have been well-received and have even won awards, including the company's 2013 ad "Misunderstood," featuring an iPhone 5s being used to capture holiday activities like baking cookies and decorating a Christmas tree.

Last year's ad featured Frankenstein's monster participating in some holiday cheer.

Article Link: Apple Shares New 'Sway' Holiday Ad Featuring AirPods and iPhone X

AirPods and iPhone X is a heavenly combination. They are the best Apple products in the history: earphone and iPhone. Such incredible Apple inventions. Kudos to Apple.

All trollings smacking Apple indicate jealousy as wanting to own them but not being able to have them as usual

 

[FellaMeLad]

Great ad - loved the choreo. Gave me a warm fuzzy feeling

 

[QCassidy352]

If you walked up to a girl on the street and forced an earplug into her ear you'd be charged with sexual assault. There's a statute on the books called forcible penetration with a foreign object. CA Penal Code 289K(2)(3)

I assume you’re joking, but just in case: no, that statue would not apply.

 

[BODYBUILDERPAUL]

Beautiful ad. Great feel to it.
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Putting your EarPod into another person's ear is highly unhygienic.

Oh, for God's sake! Please!

 

[BornAgainMac]

Putting your EarPod into another person's ear is highly unhygienic.

It is likely additional unhygienic actions will be made later by those two people after the music stops.

 

[rockarollr]

Not feeling it... at all. It's kind of... corny, actually.

Where the hell are TBWA/Chiat/Day when you need them?!??