Mad Mac Maniac
macrumors 601
Well is their ear any different than yours? There’s no EarID on the AirPods... As long as it’s within range of your iphone
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Apple Shares New 'Sway' Holiday Ad Featuring AirPods and iPhone X
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Mad Mac Maniac
macrumors 601
Goodness I would love to do this with a partner. Now I just a) need to get a gf who shares my obsession with podcasts and b) get AirPods
I’m well on my way!
Yes but you'll notice that the X touch screen was unresponsive for several seconds before it registered the tap.
Mad Mac Maniac
macrumors 601
I agree often this is a good strategy, but when I see Samsung’s Growing Up ad I can’t help but think that it’s just a 1 minute advertisement for Apple followed by a 5 second advertisement for samsung.
What I wonder is how often Note users actually write notes with the S pen? Seems kinda gimmicky like the touch thing in iMessage. I mean who would physically write down the phone number instead of just entering it into the phone with a keypad (as in the Ad)?
Agreed, and much like the tag line at the end suggests, this is definitely a 'moving' ad that will, I'm certain, appeal to a lot of the female audience it's fine-tuned for.
Waiting to see all the armchair directors here post their video.
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What happened to Sega? Apple is brilliant at staying in their lane and absolutely killing competition. Samsung is terrified of Apple and the X.
That ad sucked. I spent half the ad wanting to slap the kid, and the other half wondering where the video came from as he wasn’t holding his phone when any of it was apparently recorded.
Not a bad advert but totally ruined by the use of Sam Smith.
Sorry if you’re a fan of his but nails on a chalkboard in my case when I hear a song of his!
Sorry if you’re a fan of his but nails on a chalkboard in my case when I hear a song of his!
Nasty, sharing EarJams with others how sweet!
Yeah fat chances a girl capable of doing somersaults will come dancing to me and give me one of her airpods and kiss me. I will donate a couple of iphone x if that happens, because most certainly i will be moved by that for sure
I must be very tired at almost 3AM EST. I read “Yeah fat CHANGES a girl capable of doing summeesaults will come dancing to me and me ...”
LMAO. Yeah I guess that would fit too.
Nice piece of film, but Apple's ad department lost its way.
What happened to understated elegance?
What happened to minimalism and graphic design?
The first thing anyone does when trying to impress is CLUTTER and COMPLEXITY.
In a world of wacky lighting and surreal situations, Apple used to cut through the muck and stand out by doing in commercials what it did in computing--simplify.
What happened to understated elegance?
What happened to minimalism and graphic design?
The first thing anyone does when trying to impress is CLUTTER and COMPLEXITY.
In a world of wacky lighting and surreal situations, Apple used to cut through the muck and stand out by doing in commercials what it did in computing--simplify.
I know. I own some and they’re one of my most favourite Apple products, second to the Apple Watch.
After the ugly Frankenstein ad I was a bit scared to watch this. It's actually a good ad.
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Nuff said.
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Nuff said.
I do that quite a lot, though...
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Mine fits while running...
Success happened. And machine-gun copying happened.
So much that now everything tries to be "minimalistic", with "understated elegance", from Kickstarter videos to the least Chinese OEM phone advertising. Apple should change and sure enough is changing, and from "minimalism" the only way to change is something more bombastic. Let some '80s come back in, I'm going to be happy about that.
I was thinking how I liked the iPod commercials from many years ago, but after watching it again, they’re actually kind of similar.
If all it takes is "Apple's tag line" to define it as whatever it wants to be then it becomes the very definition of a generic ad; there's nothing actually there making it a holiday ad.
