Why wouldn’t he be serious? Why is only negativity regarded as serious?
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Apple Shares New 'The Underdogs' Video Focusing on Apple Products at Work
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Rarely seen such a stupid video
"This is Apple at work"
Really? It seems like chaos, attempting to focus on many things, and struggling with a deadline. I don't see wh—maybe this is Apple at work!
I have seen many levels from the mail room to the board room and I can assure you; some might drive fancier cars, some might look succesful, but most people are just stumbling along. "I won't mention your mess if you don't mention mine" is a good office strategy
Apple has always been a marketing company, the computers coming out of Cupertino are only by-products.
This could have been a Microsoft ad -- the important products shown on the displays were Microsoft Excel & Co, Apple does not even have own corporate software. (And Skype would be the better and more widely used corporate messaging software anyway.)
It's also rather sad to see that Apple is still trying to sell themselves as "the underdog" that they never really were, not even back in the 1990s when they had completely lost the "desktop war" and their computers were almost nowhere to be seen except for... marketing & graphics design departments. No they're a trillion dollar corporation that made its fortune with consumer products - and they're still selling themselves as that underdog whose products are used by the few enlightened ones that know better. I'm afraid the management team at Apple is stuck in the 1990s but are trying to sell themselves as much younger hipsters at the same time. It's sad and this ad actually makes me feel sorry for them. The clichés just don't work anymore and are certainly not funny anymore when you know that everybody involved in this thing is earning monthly salaries that are higher than most people make in their entire life.
Great ad, very impressed. But in reality the Apple ecosystem has become a broken mess. Struggling to have my iMac accept my iCloud password and can't sign out due to Find my Mac blocking.
thank you StellarVixen, from earth.
i did and do mean it.
great ad. great teamwork. great portrayal of real people at work. succeeding.
As if that were a surprise. When you use only Microsoft products on the server side and on the client, you get an even more impressive interoperability and actual INTEGRATION of ENTERPRISE-class software that was actually made for business. Apple "integrates" consumer/home user software -- Microsoft builds collaboration platforms for Fortune 100 enterprises. That's an entirely different ball game, and the guys in Redmond are really good at it.
And just for the record: I work with all major platforms on a daily basis. Personally, I prefer to use Ubuntu on the desktop and on the server whenever that makes business sense, because I like to stay in control. Apple, Microsoft, Google & Co are trying to take away that control from all of us, and I only trust "the cloud*" when it runs in my own data center.
* In reality, there is no "cloud". It's just someone else's computer/server or server farm. The so-called "cloud" is nowadays spread over multiple data centers and geographic locations, and neither you nor your "cloud" provider actually know anymore where the remote computer is located whose services you are accessing and using. What happened here is that nobody can tell you anymore where your data is physically located. It's just plain stupid to buy into cloud services and it WILL eventually backfire at everybody. The question is not if, the question only is when.
It's cute that Apple still thinks of themselves as underdogs but...they're not. They're one of the richest companies in the world trying to convince everyone they're a cute, normal company. They're an ugly behemoth of a company. The products released reflect that too. Broken keyboards, stagnating product lines with 'spec bumps' to please the masses instead of putting the work in, $20 cables. I could go on.
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'Because I like to stay in control'. This sounds like a marketing post. if it isn't then I'm guessing the cloud stuff was a recent revelation for you? Else I can't quite figure out why you walked in the room explaining to a bunch of nerds/geeks something so basic. Way to stay in control. Thank you for the laugh though
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'Because I like to stay in control'. This sounds like a marketing post. if it isn't then I'm guessing the cloud stuff was a recent revelation for you? Else I can't quite figure out why you walked in the room explaining to a bunch of nerds/geeks something so basic. Way to stay in control. Thank you for the laugh though
this is very true.
its tremendously interesting that several posters in this thread can't/dont see this however.
people struggle at all levels.
they all have their personal challenges no matter what part of the organization they belong to.
a few posts ago, someone thought out loud: maybe this is an apple parody of its other ads (of successful, professional people, creative types with a passion as a self-drive compass, etc)
this got me thinking more.
that kind of parody of oneself, is in fact the reason why i think the ad is humorous.
these are all people with quirks.
but you and i see that trait as running through all organizational levels, no matter what pay level.
the quirks are different. the problems may be different.
Might just be me then.. Jaded..
Treating this daft ad as the greatest thing since the MacBook Air just made me slightly suspect.
can't help but think a series of Microsoft products with O365 and Teams would have been a lot better.
Because the ad department is the same people working on the new hardware.
I agree - BUT - that Microsoft integration comes with a huge cost in terms of hours of work (and hence money). It doesn't "just work" but you have to go into configuration hell each time you want new functionality.
That is also one of the major difference between enterprise and consumer. And most consumer stuff works fairly well on small companies.
This is a decent analysis from years of experience in IT and supporting back ends for enterprises.
When it comes to overall enterprise integration, support, configuration and mostly manageability, Windows has a far greater range of power and options that MacOS offers, especially with deep policy integration.
For example: Working for a bank and dealing with security (of the people). We can use windows GPO and back end to limit, control and monitor every function and aspect of every computer on our domain. We for example, can remove all aspects of windows GUI via GPO and provide exclusive access to only a small subset of programs. We can remotely push out integrated software, manage all client updates. control default printing and printers. the list goes on. Literally any aspeect of windows can be modified and tweaked from a set of centralized rules and policies.
this stuff is completely irrelevant for a small office, or even average consumer. This is where MacOS can do very well. But once you start getting into larger, more controlled office environments, MacOS requires additional 3rd party tools to do barely a fraction of what Windows management allows for.
So yeah, Microsoft stuff requires a lot of admin overehead, and often times "configuration hell". Trust me, I know all about the hell in getting the configurations right when you're tweaking things. But at the same time, the options are there.
