Apple Shares New 'Tracked' Ad With Humorous Real-World Analogy of App Tracking Transparency

[antiprotest]

It’s all a con to force developers to adopt the subscription model so Apple can make more profit. I don’t believe they care about my privacy, it’s just good PR and marketing.

As a user, I don't care about their intention, but the outcome. In fact, I assume that everything that Apple does is selfish, including their social positions. Maybe they are sincere, maybe not, but I don't know. If enforcing privacy is a business model that works for them and it benefits me at the same time, that's a win-win.

 

[mazz0]

Uhhh Facebook is gonna hate that ?

You mean small businesses are going to hate that and Facebook will stand up for them?

 

[architect1337]

Although some companies have decided to fight back by putting random ads you don't want to see. Opted out? Here is an ad for spot cream; or elderly stair aids, tickets to another team's events etc etc - all to shame you into opting back in.

 

[GenesisST]

Would have been funnier if only Tim Cook remained at the end...

 

[ericwn]

What % of iPhone owners have never & will never pay for any app or in-app purchase ?

My best guess, outside of Game Apps, it's fairly high.

IMO, a high % of such iPhone owners will never upgrade to a newer iPhone, because most of the 100% FREE Ad-based apps that they have relied-upon the past decade will go the way of the DoDo Bird.

Such iPhone owners won't see ANY value of having a newer iPhone.

In other words, looking @ the BIGGER picture, iPhone Unit Sales will take a serious hit !

Just how BIG is anyone's guess.

I really enjoy the Apple is doomed posts, they become so rare these last few years.

 

[ericwn]

Ok. That’s going to be a lawsuit.

How so?

 

[trainwrecka]

So great. No one I know wants to be tracked - this actually HELPS users. Bravo APPLE!

 

[plandersen]

Any idea where this is ad shot? Definitely Europe....Eastern Europe, like Prague, perhaps?

EDIT: Yes, it's Prague.

One of the scenes are from here: https://www.google.com/maps/@50.089...4!1sx16niMA-3icpFRMR0_0dgg!2e0!7i16384!8i8192

 

[Seanm87]

Yes Apple! Glad they have come back swinging at constant crap companies are giving them.

 

[Rigby]

I have no idea what you are talking about, and I'm not sure you do either. Here is some information on the subject easily gleaned:

"End-to-end encryption requires that you have two-factor authentication turned on for your Apple ID. Keeping your software up-to-date and using two-factor authentication are the most important things that you can do to maintain the security of your devices and data." https://support.apple.com/en-us/HT202303

Makes good reading, give it a try!

The previous poster does have a point. While some iCloud services are end-to-end encrypted, many are not (as that support article shows). Particularly iCloud Backup should be.

 

[thebeans]

Apple today shared a new privacy-focused ad on its YouTube channel, highlighting App Tracking Transparency on the iPhone.

In the spot, a man orders a coffee, and the barista follows him out as he gets in a cab, providing his date of birth to the cab driver. The cab driver and the barista follow him throughout his day, keeping track of his whereabouts and viewing his personal data.

Everyone he interacts with follows him, and at the end of the day, he has a whole crowd of people monitoring his behavior. The iPhone comes to the rescue with App Tracking Transparency, with the ad designed to highlight the everyday app tracking that ATT gives users control over.

Apple says that on average, each app includes six tracking mechanisms from other companies, which are designed to collect data and personal information from people. The data that trackers collect is aggregated and monetized, and most people aren't even fully aware of the extent of what's known about them.

Apple's ad sheds light on the kind of behind-the-scenes tracking that happens in apps, and it points out App Tracking Transparency as a method to provide people with the tools to protect their information.

This is a topic that Apple has visited a few times before, sharing an App Tracking Transparency video and a "Day in the Life of Your Data" report, which details how third-party companies can track user data across websites and apps.

The ad industry has fought against App Tracking Transparency because it can cut into the revenue that comes from the personalized ads delivered because of tracking, but Apple says this kind of tracking should be transparent. Apple is not opposed to advertising, but believes it can be done in a less invasive manner.

Implemented in iOS 14.5, App Tracking Transparency applies to all developers. Apps must now ask permission before tracking you, including Apple's own apps. Apple says that its advertising platform does not track you, nor do its own apps.

Article Link: Apple Shares New 'Tracked' Ad With Humorous Real-World Analogy of App Tracking Transparency

That is actually brilliant. Very well done.

 

[KrispE00]

It’s probably best that you not refer to App Tracking Transparency as ATT, because those letters already have a different meaning for phone users.

It took me a little to realize everyone wasn’t talking about AT&T ?‍♂️

 

[Seanm87]

Does anyone know if ATT works on the Mac? I know safari blocks trackers but what about Mac apps?

 

[TheGenerous]

Nice, using a secured iPhone with the Facebook color

 

[Your Royal Highness]

So good! Make more of these ? Apple!

 

[needsomecoffee]

Apple the only "first party" data accumulator for iPhones tracks everything you do via Apple & App Store apps. They are bundling users into groups of 5,000 minimum, and selling this data to advertisers. You cannot opt out of Apples collection and use of your data because of the way Apple defined "privacy" as companies that not "first party" data users. So Apple replaces FBook re: segmentation advertisers want, and we all praise Apple. Gotta hand it to them, they are good.

 

[nholm]

Wait for the backlash when users start having to pay a monthly subscription for all the apps they previously used for free.

How many of those apps are good and important enough to actually pay for? How many would pay for Facebook?

 

[Eduardo1971]

Delta 5 – "Mind your own business"

My ears immediately pricked up when I heard the song and realised IT’S DELTA 5!!!! *face melt*

 

[Steve Adams]

And Apple loves you!

And apple loves your money. Fixt.

 

[JippaLippa]

The "anti-itching" cream bit was too close to home; I don't suffer from this problem specifically, but I had my fair share of web searches and drugs purchases for somewhat personal and embarrassing problems.

 

[JMO1]

this add needs to be all over TV

 

[HiRez]

Oh my god, all the small businesses being crushed though, it's a real tragedy.

 

[MvdM]

Facebook : big airtag on screen, only text : tracked.

 

[bobtem]

I don't really buy Apple's whole super-duper privacy claims. The problem is that what they call "privacy" is just more hidden settings and buried features to manage — and half the time they get inadvertently reversed. This, on top of all the other settings, alerts, dialogs, and notifications one encounters on daily basis. For all the great things our devices can do, you have to battle a constant barrage of settings, and it just becomes noise. Slows me down as much as it slows down a hacker.

On another note, I don't need MacRumors to tell me that an ad is "humorous" or some other quality. I'll decide for myself. So annoying.

 

[Michael Scrip]

Apple is still tracking you by your device ID.

Oh crap... Apple is "tracking" you.

But is Apple selling your data to 3rd-parties?

That's the difference.

Of course Apple knows what their customers are doing. But they're not doing anything nefarious with your data, are they?