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Apple Shares New 'Tracked' Ad With Humorous Real-World Analogy of App Tracking Transparency

Td1970 said:
Do you teally think Apple is just taking your data that they collect and locking it away ?
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No I'm sure they are using it for their own market research. I'm just not sure how they're making a direct profit.

I'm not saying you're wrong, I'm open to being educated.
 
Cosmosent said:
What % of iPhone owners have never & will never pay for any app or in-app purchase ?

My best guess, outside of Game Apps, it's fairly high.

IMO, a high % of such iPhone owners will never upgrade to a newer iPhone, because most of the 100% FREE Ad-based apps that they have relied-upon the past decade will go the way of the DoDo Bird.

Such iPhone owners won't see ANY value of having a newer iPhone.

In other words, looking @ the BIGGER picture, iPhone Unit Sales will take a serious hit !

Just how BIG is anyone's guess.
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I’m not sure about everyone else but the biggest shame of modern programs is the inability in many circumstances to buy an application outright instead being subscription or ad based. Given the option on a quality program, I gladly pay for it for no ads and no monthly fee.
 
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Why don’t you mind your own business. Facebook - selling your business is our business.
 
I have a one word question.... ready?....... China?!?

PS - this is not meant to spark a flame war. I'm just poking a little fun in the same tone as a Bill Hicks joke. If your first inclination is to respond with hateful remarks, then please do yourself a favor and stop taking life so seriously.
 
  • Disagree
Reactions: StandingGoose
oh great...now I'm gonna have that song stuck in my head...that I will undoubtedly use Shazam to ID...& Apple Music to download! 😉 Great advertisement!
 
Mega ST said:
Maybe it is more a European thing but privacy protection can become one of the key features of Apple if they do it right. Many people are fed up by the usual unwanted sharing of everything.
I am always surprised how much more physical privacy is protected compared to digital with the same constitution guaranteeing your rights.
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If you put all your information on a billboard in front of your house...it’s not protected. So that’s why digital info is not protected. People give it away. The interesting questions are what do we do about taking a million pieces of data and then combining them to learn new things. Do we do that will the billboard? Does it need special protections? All interesting questions.
 
fernelius said:
Great ad! I had the same thought, though. I would have thought Apple might have restricted this ad from being associated with any cell carrier for the very reason you mention. It tends to give a positive message for T-Mobile regarding privacy, which is not earned. For the few who know what cell companies have done with data, it taints Apple's image a bit.

Maybe Apple should add a pop-up upon iPhone setup "Ask mobile carrier not to track" that sets a flag for the carrier. But then, would Apple be willing to pull their phone from carriers that track despite the user's designation not to track? They can control the App Store to some extent and use it to punish those who don't follow the user's request. I'm not sure they would exercise the more limited power they have over carriers.

The ad is very well done. Wish the person might have declined other requests before everyone disappeared.
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Have there been any reports of T-mobile doing shady things with data? If not, this may be a dig at the others.
 
Td1970 said:
If you really believe that I have some stuff for sale. Apple uses your data like everyone else. To make money.
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That’s just it. They don’t and not only do they say it. They prove it. They make very clear notifications and statements about data collection and use. Most collected data is randomized which completely undermines building a profile for tracking you. Why wouldn’t they just lie about it? It would be too costly to misrepresent their actions publicly especially as a publicly traded company.
Their privacy actions are heavily reflected in their corporate filings so blatantly including false information would open a can of worms that would be too much trouble them.
 
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What a great skit! I showed this to one of my teacher friends and she told me she will show this ad to her students when they discuss online privacy.
 
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antiprotest said:
As a user, I don't care about their intention, but the outcome. In fact, I assume that everything that Apple does is selfish, including their social positions. Maybe they are sincere, maybe not, but I don't know. If enforcing privacy is a business model that works for them and it benefits me at the same time, that's a win-win.
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I honestly don’t see how this is a win win. I am concerned that apps I currently use for free will all start charging me a monthly subscription to continue using them. As I use a lot of apps that would simply be unsustainable for me and I would have to drop most of the apps I currently use. I don’t see how that helps me to be honest. My privacy will be protected partly because I won’t have any apps left to use my data.
 
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Aeronauts said:
That’s a fair comment. My only concern is that apps I use for free will all start charging me a monthly subscription to continue using them. As I use a lot of apps that would simply be unsustainable for me and I would have to drop most of the apps I currently use. I don’t see how that helps me to be honest. My privacy will be protected partly because I won’t have any apps left to use my data.
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everyone is different but my only “free” apps are shopping/restaurant/banking apps where I’m already giving them actual money. Eveything else I’m happy to pay for or use a browser. Adobe is a great example. I would LOVE to buy photoshop for ipad but they charge a ridiculous subscription instead and many free competitors are crazy with pop up ads so I bought Procreate for a lower than deserving price.
 
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I would be interested to hear the views of professional app developers who will be the ones most affected by this change. It would be useful for MR to investigate the likely impact of this change.
 
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Devin Breeding said:
everyone is different but my only “free” apps are shopping/restaurant/banking apps where I’m already giving them actual money. Eveything else I’m happy to pay for or use a browser. Adobe is a great example. I would LOVE to buy photoshop for ipad but they charge a ridiculous subscription instead and many free competitors are crazy with pop up ads so I bought Procreate for a lower than deserving price.
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How many apps would you be willing to pay for and how much would you be willing to spend per month on subscriptions?

Excluding the apps I use for work I would probably continue paying for Dashlane and PressReader and that’s all. I would keep any remaining free apps and delete all of the rest.

Presumably all the free Google apps would disappear. I would probably end up with the free Apple apps and not much else.

I know some Apple users are celebrating today and I understand why but this will be a significant change for many people.
 
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