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My 12” MacBook is more “pro” than the iPad Pro! It’s just as portable as the IPP (including the Smart Cover with the keyboard), cost about the same, can do everything the IPP can and a lot more which the IPP can’t, with the exception of drawing with Apple Pencil, which I don’t.

That being said however, my “non-pro” iPad is the best couch & the bed companion I have to consume content.
 
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I love how they always show these super basic tasks and think its a computer replacement. Writing a word, adding a picuture etc. is not really PRO nor doesn't show how really "computer replacement" it really is. As mentioned, all that could be done on budget iPad.

Maybe Apple is targeting grandmas and grandpas :-D
I love how some people always grind their one axe, even when it's out of place. Several of the tasks demonstrated in these videos (especially the last) would be quite hard on either a laptop or a desktop computer. They're showing you interesting stuff you can do, and you're... wetting your pants about a phrase that appears nowhere in these videos.
 
I have the last generation iPad pro, it is super fast but I only use it to read books and take notes. I use it a couple times a week, but I use my MacBook Pro every single day. If the iPad ever wants to replace my laptop, I need it to be able to run Xcode, have a true file system, and be a complete development machine. I don't understand how Apple can sell the iPad pro as a "pro machine" if you can't even create iPad apps on it? Right now, my iPad feels like a race car in a 20 mph school zone, it has awesome hardware and potential but there is very little software that can actually take advantage of it. Until Apple makes Logic, Final Cut, Xcode and other actual "pro apps" for the iPad, I will always consider the iPad as a tool and not a "pro machine".


That's what it will always be.
 
Great ads, I like them very much, they showcase what the best use cases exclusive to iPad vs real computer are, ie replacing paper, taking handwritten notes. I wish Apple would do more though, ie focusing on massive adoption in education for example, why doesn't every kid already replace paper with iPad?
Massive adoption of Apple products by most public schools will never happen at their current prices. This is true of both Apple tablets and Macs. Their lack of repairability/upgradeability is also problematic. Featured schools in Apple education initiatives tend to be high end magnet schools and schools in wealthy districts. This may be one of the reasons behind a larger proportion of entering university students using PCs and Surface tablets rather than Macs and iPads.
 
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My iPad Pro has been incredibly helpful in my course work. The combination of the iPad Pro, Notability, and the Apple Pencil is a very handy combination.
 
You are probably right on the resizing issue. However, this is also just one of many things I do on my iPad. I teach with it in class. It’s an excellent consumption device at home. It’s great for email, browsing the web, amongst other tasks. I like its portability, battery life, in-built 4g and ease of use. In terms of convenience, and the trouble saved from not having to deal with windows, I will say my past and present iPad purchases have more than paid for themselves in the form of greater productivity and fewer problems overall.

https://www.macstories.net/stories/thinking-different-keys-to-adopting-an-ipad-first-workflow/

Federico Viticci recently did an article on the challenges going iPad first, and I largely agree with him that the number one roadblock is still mindset first and foremost.

Nobody is born instinctively knowing how to use a particular device. People tend to be more accustomed to PCs because that’s what they have used for decades and that’s what they know will get the job done.

If you want a device to work for you, you will have to be ready to invest the time and effort into making it work. Sometimes, it’s simply a matter of waiting for the right app or feature to be implemented, but more often than not, I find it’s about believing enough in the possibilities of the platform to make it work, and well as embracing, rather than rejecting, the idiosyncrasies of the iOS computing platform.
Nothing wrong with investing time in your chosen device, I have done in many times with little laptops/tablets mainly Atom based

However normally you hope for some reward for your efforts which normally should be footprint/portability/convenience with these class of devices but Apple carry's an additional burden of price point that muddles the water :D

Still glad your getting good use of your IPP and are enjoying it :)
 
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Similarly, one could rationalize selling a Ferrari as a hammer (for people who need something that can double as a hammer, in certain use cases)
It may come as a surprise, but don't expect Ferrari customers to applaud.

But what is Apple selling here? When they say an iPad could be your next computer, they certainly don’t claim it can replace every computer for everyone. If they did, they wouldn’t be selling Macs. Even with Macs and PCs, not every laptop or desktop is suited for everyone. There are ultraportable PCs, there are workstations, etc. A computer can mean many things.

As other people here already mentioned, there are people who do their work on iPads and who either completely replaced their computers with it or replaced their mobile computers with it. Again, there are people who could never replace their Macs or PCs with an iPad and that’s fine.

At the end of the day, you can either make something work or you can’t. For me, an iPad is not a Mac replacement, but an amazing complementary device that can replace my MBP and iMac is some situations and complement them in others. For some people, it can completely replace their computer. For others, it can never replace their computer. Apple made a few ads to demonstrate the things where it can. Taking notes in Notability is sure nicer than doing it on a Mac or PC. Trying out furntiture in AR and measuring the space certainly can’t be done with a laptop. And making a keynote presentation with drag & drop is fun and easy. Nowhere did they say “you can render a complex 3D scene on your iPad” or “iPad: your new way of running VMs!”.

So, if you’re looking for a device to help you with taking notes, or a device for illustration, or maybe you’re looking for a fun new way to do certain tasks - take a look at the iPad. Again - what is the problem here? That’s not “real” computer work?

To use your analogy: they are not advertising a Ferrari as a Hammer replacement. They are advertising a car. And they are saying: our car is nice for these things. You need to do these things? Well, perhaps this can be your next car.

It is you who put in the “Hammer” into this story, not them.
 
A product that "just works" does not really exist when it comes to complex devices - it's more of a marketing term explaining how some things are designed well. Apple did deliver a product that is designed well - other than a few iOS constraints (that we all hope will be addressed), iPad Pro is really, really well designed, easy to use and powerful for certain workflows (and of course, not for every workflow). So, if you prefer that term, yeah, you could say "it just works".

Sure, not all people like it and sure there are workflows where you just can't use it. But guess what, there are workflows and requirements where a full laptop is not enough.... there are workflows where a single desktop is not enough.... so what? Do you go around laptop forums saying that you payed 3000 dollars for a laptop and now you don't even have an 12 core CPU like you could on a desktop?

iPad Pro is a great product for certain tasks, and Apple made an ad showing an iPad doing some of these tasks intended for people who need a device for these tasks. Why are so many of you triggered by this?

This is why most people here are "grumpy" (I would use words like "bitter", "envious", etc but ok). And if you enjoy it, well, that certainly makes things easier for you, then :)
Can't speak for other "grumpy" people, but it appears to me that Apple's push of the iPad as a laptop replacement is concurrent with its design of the newer Mac laptops having fewer ports, faulty keyboards, throttling issues, and overall decreasing functionality. Add to that Apple's refusal to incorporate true touch screens into their laptop lines, and yes, the iPad can mostly replace such laptops. It is why, at least until the latest iteration with no headphone jack and bending problems, I have bought 3 generations of iPads, but have left Apple laptops in favor of PC laptops running Linux, incorporating touch screens, plentiful ports, nice keyboards, and overall up-to-date spec's.
 
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I have the last generation iPad pro, it is super fast but I only use it to read books and take notes. I use it a couple times a week, but I use my MacBook Pro every single day. If the iPad ever wants to replace my laptop, I need it to be able to run Xcode, have a true file system, and be a complete development machine. I don't understand how Apple can sell the iPad pro as a "pro machine" if you can't even create iPad apps on it? Right now, my iPad feels like a race car in a 20 mph school zone, it has awesome hardware and potential but there is very little software that can actually take advantage of it. Until Apple makes Logic, Final Cut, Xcode and other actual "pro apps" for the iPad, I will always consider the iPad as a tool and not a "pro machine".

But that’s exactly it - if you want a computer with a true file system, Xcode, a complete development machine - then the MacBook Pro is a great computer for you. Why would anything replace that? Apple will gladly sell you a new, shiny MBP when you want to replace your current one.

But, if you want a computer to, say, review articles as a magazine editor, or a computer to do illustrations on, or a computer to do research on - perhaps an iPad can be it.

Why is this so hard to get? No, it’s not meant to replace your full development machine and Apple is not saying it should.
 
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But what is Apple selling here? When they say an iPad could be your next computer, they certainly don’t claim it can replace every computer for everyone. If they did, they wouldn’t be selling Macs. Even with Macs and PCs, not every laptop or desktop is suited for everyone. There are ultraportable PCs, there are workstations, etc. A computer can mean many things.
As other people here already mentioned, there are people who do their work on iPads and who either completely replaced their computers with it or replaced their mobile computers with it. Again, there are people who could never replace their Macs or PCs with an iPad and that’s fine.
At the end of the day, you can either make something work or you can’t. For me, an iPad is not a Mac replacement, but an amazing complementary device that can replace my MBP and iMac is some situations and complement them in others. For some people, it can completely replace their computer. For others, it can never replace their computer. Apple made a few ads to demonstrate the things where it can. Taking notes in Notability is sure nicer than doing it on a Mac or PC. Trying out furntiture in AR and measuring the space certainly can’t be done with a laptop. And making a keynote presentation with drag & drop is fun and easy. Nowhere did they say “you can render a complex 3D scene on your iPad” or “iPad: your new way of running VMs!”.
So, if you’re looking for a device to help you with taking notes, or a device for illustration, or maybe you’re looking for a fun new way to do certain tasks - take a look at the iPad. Again - what is the problem here? That’s not “real” computer work?
To use your analogy: they are not advertising a Ferrari as a Hammer replacement. They are advertising a car. And they are saying: our car is nice for these things. You need to do these things? Well, perhaps this can be your next car?
It is you who put in the “Hammer” into this story, not them.
I am agreeing mostly, but you seem to ignore that that "selection" of things you can "also" do with an iPad (implying the computer still is the reference) doesn't warrant its price nor it's Pro-label.
It's just the lower hanging fruit and cheapest way for Apple to add 2000 grand to their balances.
Whether they market an expensive hammer as a Ferrari or the other way around - I don't know.
They'd probably do both at the same time if that would suit their purpose.
And either way, it remains customer deceit by labeling something Pro that's merely sometimes- or semi-Pro.
 
Can't speak for other "grumpy" people, but it appears to me that Apple's push of the iPad as a laptop replacement is concurrent with its design of the newer Mac laptops having fewer ports, faulty keyboards, throttling issues, and overall decreasing functionality. Add to that Apple's refusal to incorporate true touch screens into their laptop lines, and yes, the iPad can mostly replace such laptops. It is why, at least until the latest iteration with no headphone jack and bending problems, I have bought 3 generations of iPads, but have left Apple laptops in favor of PC laptops running Linux, incorporating touch screens, plentiful ports, nice keyboards, and overall up-to-date spec's.

As I keep saying - you just don’t like their products and their direction. It’s fine. Some people do. I love the ports on my MBP. I don’t think its functionality decreased. I don’t really want touch screens on my laptop.

You do? Well, you did the right choice - for you, a really great Mac replacement is “a touchscreen PC laptop running Linux”. For me? I can’t do my work on a Linux laptop. The software I need isn’t there, for one thing.

So, again, iPad is not a laptop replacement for everyone. For those that need a laptop - there are, you know, laptops. So, I have to ask for the nth time: what, exactly, is the problem? Show me the ad where Apple is claiming iPad does Linux-related tasks better than a laptop running Linux?
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I am agreeing mostly, but you seem to ignore that that "selection" of things you can "also" do with an iPad (implying the computer still is the reference) doesn't warrant its price nor it's Pro-label.
It's just the lower hanging fruit and cheapest way for Apple to add 2000 grand to their balances.
Whether they market an expensive hammer as a Ferrari or the other way around - I don't know.
They'd probably do both at the same time if that would suit their purpose.
And either way, it remains customer deceit by labeling something Pro that's merely sometimes- or semi-Pro.

Ah, but that’s a different question: does it warrant the price and the Pro label.

The “Pro” part is easy: it doesn’t mean anything. As I said - a PS4 can be “Pro”. And a Surface Pro is actually less powerful (and by your account) less pro than a Surface Book. Pro is just a marketing term and usually it means “premium” more than anything. If you don’t like this word used in such a way, I get it, but that’s an industry-wide thing.

As for the price - well, that is so relative. Like beauty, value is in the eye of the beholder. For me, iPad Pro is worth every cent and, no, a regular computer can’t do the things I need it to do well. For someone else - it’s a total overkill. For a professional - the price comes down to a simple question: “does this tool help me make money” - and the answer there is “depends on what you do”. For others it may come down to “how much premium are you willing to go?”. We don’t go crazy when people spend $1000 on a phone (well, some here do) even though you can get most of the features on a $250 phone as well.

At the end of the day, all you have to do is say: “nah, this is not for me”. And yet, some people have this need to prove it’s not for anyone else, either. And that’s what I’m disagreeing with.
 
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As I keep saying - you just don’t like their products and their direction. It’s fine. Some people do. I love the ports on my MBP. I don’t think its functionality decreased. I don’t really want touch screens on my laptop.

You do? Well, you did the right choice - for you, a really great Mac replacement is “a touchscreen PC laptop running Linux”. For me? I can’t do my work on a Linux laptop. The software I need isn’t there, for one thing.

So, again, iPad is not a laptop replacement for everyone. For those that need a laptop - there are, you know, laptops. So, I have to ask for the nth time: what, exactly, is the problem? Show me the ad where Apple is claiming iPad does Linux-related tasks better than a laptop running Linux?

People would care half as much if they could run macOS on any platform. But that’s not the case so a large part of professionals will complain about pro laptops missing important features like a working keyboard) or exorbitant pricing (soldered in SSD)... until they give up and leave.

Don’t worry it’s only temporary until transformation to fashion brand of apple is complete. Then fashionista can have this forum all for themselves praising their device thinnes and share pro videos on how to copy paste :D
 
My iPad Pro has been incredibly helpful in my course work. The combination of the iPad Pro, Notability, and the Apple Pencil is a very handy combination.

Why don't you use OneNote from Microsoft it supports the insertion of space and you are able to switch to pc when ever needed.
 
But that’s exactly it - if you want a computer with a true file system, Xcode, a complete development machine - then the MacBook Pro is a great computer for you. Why would anything replace that? Apple will gladly sell you a new, shiny MBP when you want to replace your current one.

But, if you want a computer to, say, review articles as a magazine editor, or a computer to do illustrations on, or a computer to do research on - perhaps an iPad can be it.

Why is this so hard to get? No, it’s not meant to replace your full development machine and Apple is not saying it should.
I completely agree with you. This begs the question though, why build in so much incredible power, heck even 2017 iPad Pros? They are such capable machines, even if you only consider horsepower alone. I would love to see Apple create separate OS across the platforms they offer. PadOS, MacOS, PhoneOS, WatchOS, tvOS. Fully optimized feature wise for each device. I'm excited to see what iOS 13 brings to the iPads.
 
Don’t worry it’s only temporary until transformation to fashion brand of apple is complete. Then fashionista can have this forum all for themselves praising their device thinnes and share pro videos on how to copy paste :D

I am not a fashionista and I like and use Apple products for my work. Was that comment supposed to diminish my professional work?
 
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My iPad Pro is a super expensive reader and note-taking device. It is great at that, but hardly a computer replacement and Apple probably could have built something that works just as well for half the price.

They did...it is called the iPad 6th Generation with 128GB, 4G LTE and an Apple Pencil, which would have worked perfectly fine for your expressed use. The A10 Fusion provides plenty of horsepower and battery life. The cost of $559.00 USD plus Pencil, while not trivial, is quite a bit less than an 11” iPad Pro 256/4G LTE at $1099.00 plus Pencil. Just a thought.
 
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Can't speak for other "grumpy" people, but it appears to me that Apple's push of the iPad as a laptop replacement is concurrent with its design of the newer Mac laptops having fewer ports, faulty keyboards, throttling issues, and overall decreasing functionality. Add to that Apple's refusal to incorporate true touch screens into their laptop lines, and yes, the iPad can mostly replace such laptops. It is why, at least until the latest iteration with no headphone jack and bending problems, I have bought 3 generations of iPads, but have left Apple laptops in favor of PC laptops running Linux, incorporating touch screens, plentiful ports, nice keyboards, and overall up-to-date spec's.



I wanna explain something to this group. Pro is a name. Pro does not only mean 4K , 8k video editing, cad, 3D modelling, and development. Get that through your thick heads. Your profession is not what Pro only means. What about journalists who want one device to do everything? The iPad Pro has the camera, speed and capabilities to do that? Or what about bloggers and people who work on Wordpress that need a thin and light device with no hiccups? Or some web developers? Or even mobile DJ’s and producers? Check on Henny on YouTube. Students? Photography and Drawing. Lightroom with Apple Pencil is actually quite good. There is also affinity photo, audio desk graphic, affinity designer, and photoshop coming. The iPad Pro is meant for millennials like me who grew up in the smartphone era, and who prefer touch and the cloud storage. I hate external drives, and mouses and keyboard shortcuts. It is not for you. Let’s face it. Other than tv shows and movies or app development and U2 type performances and studio requirements, you actually don’t need that much. It’s all about apps and an app ecosystem with sand boxing. And don’t forget it’s the apple ecosystem as well so a lightweight device on the road and big computer at home. But even if we put that need aside It’s about embracing being light. I happen to do a lot of 4K video editing with motion and some music production, plus I’m watching Xcode videos so I use a Mac. But that does not mean the iPad Pro is any less pro because it doesn’t do the already small niche. Face it. Your type of work makes up a small part of computing. The iPad Pro is not perfect. But neither is the Mac. They just specialize in different things and that’s ok. The iPad is not automatically a joke or not pro because it doesn’t fulfill your needs. Thank you. Rant over
 
Consumers are finally seeing through Apple's marketing fluff. These are the stupidest videos I've ever seen come out of Apple. Just open this app, then open that app, then use your imprecise fingers to trim your audio, then... if anything, Apple has succeeded in showing how clunky it is to use an iPad to accomplish anything of value.

No thanks, I'll stick with my 2012 MacBook Pro—better than today's models. I actually have ports.
 
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