Apple Shares Three New Ads in 'Switch to iPhone' Campaign

[TBN27]

Last week I was strongly considering switching back to android to experience the "openness" and customisability of that OS. What stopped me was the following:
1) a lot of what made me leave android still persists despite the many improvements.
2) there is nothing spectacularly different that I will do on android that I don't do on iOS.
3) Google apps are on iOS. Some are limited in their functions but most are fully functional.
4) at the moment, spending $750 on a google Pixel is just a waste when my iPhones 6S is working like it is still new with the way iOS performs and because I had a battery replacement.

I am not going to pay attention to apple's "desperate" advertisement. I am sticking with Apple because they are the first company in my experience that made a smartphone that is actually reliable and have less glitches then other phones I have owned. Also happy with the support and constant updates that pkeeps my current phone operating flawlessly almost. I will bypass the iPhone 8 and 7S unless my phone dies outside the Apple care period. I will
Definitely upgrade to an iPhone with the the 600 MHz band built in.

 

[Ladybug]

I liked the security ad..the rest was just meh for me.

 

[SuperHamster]

The 15-second spot shows people jumping from "your phone" to "iPhone," with the tagline "it's that easy"

No way. Then I'd have to learn how to use a touchscreen, apps and stuff. Not at all easy, eh?

 

[truthertech]

And you don't think Apple hasn't stored anything on you? Hahahahahahahahaha!

Whistling past the graveyard huh?

 

[johngordon]

I don't get the first one... is there in any difference between how the people jump, or what?

The first one isn't trying to highlight a difference - just how easy it is to switch from one to the other.

I don't think they are great ads to be honest, because they convey very little actual information. Which sometimes works, but I don't think they stand well enough on other merits either.

 

[symphara]

The first one isn't trying to highlight a difference - just how easy it is to switch from one to the other.

But it's glaringly obvious that there are two things that are easier than switching contacts from Android to iOS.

The first is to switch from Android to Android. You don't have to do anything to migrate contacts on your new Android device. The contacts simply appear, since they get backed up and restored automatically from your Google account.

The second is to not switch at all. You just don't have to do anything.

So basically Apple's "Contacts" ad puts a "it's that easy" spotlight on literally the most complicated way to get your contacts on a new smartphone.

I find these ads funny in their extreme stupidity. If they appeal to anyone, they appeal to people whose minds are already made up.

 

[Bacillus]

They are uninspiring to you, but the intentions behind the advertisements is exhibiting what the iPhone can offer and features it incorporates differently than other competitors. It's not about being better per se, but what separates the iPhone from everyone else.

Wauw, the avg. 12 secs attention span-crowd now joining the ranks
With their notable ambitions to move contacts they will Save The Planet, soon...

 

[544263]

The Nexus ship has sailed. Google now wants you to pay iPhone price for them, aka Pixel. Oh and it's not like you get better support either. Google stated Pixel is only supported for 2 years from the release date.

The best upgrade path on Android right now is to buy a cheap Xiaomi. You don't have to worry about updates as you can pretty much buy a new phone every 6 months or so and still won't break the bank.

Full Ack. I wouldn't pay the price for the pixel either. Fortunately the 5X is enough for me for the time being, so that's why i purchased a second Nexus 5X after my first one died (fun fact: the second was about 10% more expensive than the first!).

I haven't checked out Xiaomi, will definately do so! - Thanks for the hint !!

... Is there a specific model you would recommend?

 

[otternonsense]

Dude, the headphone jack ship has sailed... You're not going to die because you can't listen to music for 15 minutes while your iPhone charges. Or, get a pair of AirPods and you'll see why there's been a 6 week waiting list for 7 months. Not even the iPod had that kind of surprise demand.

I honestly don't know what you expect. Look around you. Who's innovating? Intel? Google? Microsoft? What breakthrough products have they introduced lately? As bad as you make Apple out to be, they're still the industry leader with the most widely copied products for a reason.

Perhaps you need to adjust your expectations... Apple isn't going to deliver another iPhone anytime soon (if ever) and neither is anyone else.

Yes, that's exactly what I had in mind when I invested in high end headphones. That I want to shell out another €200 for a stock-sounding pair of toothbrushes that power off after a few hours and provide no noise isolation or active cancellation. Early adopters and Bay Area cool kids can wait and gloat all they want --at least while we're at it, they can stop pretending that the Airpods fit a broad array of use case scenarios.

I listen to music for hours on end; during work, commuting, resting, chores, watching Netflix on the plane, and so forth. It's not "15 minutes", and it's not like an iPhone can sustain a 15' charge. That's the narrative for the Magic Mouse 2, not the iPhone. And by the way, the improved Cirrus Logic DAC on the 2016 MBP makes me miss the audiojack on future iterations of the iPhone even more.

My expectations are shaped by Apple itself. Past numerical iPhone upgrades (3,4,5,6) have brought huge, immediate benefits and awesome answers to the "how can you redesign a rectangle with a large screen" consumer scepticism by trying out different materials.

Before it pushed anaemic laptops that can't connect to anything out of the box, or phones whose plugs and earpods can't connect to said laptops or charge and play music, Apple products used to have a grounded elegance and interoperability other vendors could only dream of.

You're the one who shoehorned the competition. I used to have absolute confidence that buying the Apple version of whatever gave me an acceptable balance of value, quality and utility. It also saved a lot of time by not having to think and research everything else on the market. But the consecutive hold-ups in product releases and lacklustre upgrades of entire years has put their value proposition in question.

 

[itguy06]

I am using Vivo V3 and Xiaomi Mi Max, both fingerprint scanner locations make more sense than Samsung's. And front facing one imo is more more usable, especially when the phone is on a desk or on a car holder. The back facing location is only useful when one is holding the phone.

On the desk I just double tap it and put in my pin. Or pick it up. But more often than not it's in my pocket. In the car, I have Smart Lock set to not require anything while connected to my car's Bluetooth. The front facing just feels so un-natural when you get used to the back.

Samsung occulus? That's VR. Is it innovative? Maybe. When the last time you see someone using it? We are talking about phones by the way.

I think VR at a whole is pointless except in some narrow vertical use cases but Samsung has it with Occulus in their phones (the goggles are Occulus).

Ah the good old charging while listening to audio argument. Well, you don't have an iPhone 7 right? But that doesn't mean most people follow your specific requirement. Clearly it doesn't stop people from buying iPhone 7.

Right - no iPhone 7. The lack of a 3.5mm plug that I use daily and the expense sent me downmarket to the cheaper Androids. And you know what, for the $400 that my ZTE cost it's as good as or better than an iPhone 7 in many ways. I't got a better screen of the same size as an iP7+, good battery life, better speakers, Quick Charge 3, and has been getting regular updates. It's got some rough edges but is a decent phone. And the $400 savings is great.

 

[Geohord]

When the add usb-c and get up to date.

 

[RickInHouston]

Everyone is just jumping away from the POS phone and jumping towards the amazing iPhone

with a one year battery. (...there I fixed it for you).

Why do apple phone batteries lose their capacity to charge so quickly?

 

[truthertech]

But it's glaringly obvious that there are two things that are easier than switching contacts from Android to iOS.

The first is to switch from Android to Android. You don't have to do anything to migrate contacts on your new Android device. The contacts simply appear, since they get backed up and restored automatically from your Google account.

The second is to not switch at all. You just don't have to do anything.

So basically Apple's "Contacts" ad puts a "it's that easy" spotlight on literally the most complicated way to get your contacts on a new smartphone.

I find these ads funny in their extreme stupidity. If they appeal to anyone, they appeal to people whose minds are already made up.

I think you are missing the point. It's for people who are thinking of switching, which there are obviously many and with ever increasing concerns about privacy and security, it's an ever increasing number of folks ( a recent quarter had 15 million switching!). The ad is designed for folks that aren't that tech savvy and are maybe unnecessarily concerned that it would be difficult to migrate their contacts. These are really brilliant ads that cleverly convey the information in just 15 seconds.
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On the desk I just double tap it and put in my pin. Or pick it up. But more often than not it's in my pocket. In the car, I have Smart Lock set to not require anything while connected to my car's Bluetooth. The front facing just feels so un-natural when you get used to the back.



I think VR at a whole is pointless except in some narrow vertical use cases but Samsung has it with Occulus in their phones (the goggles are Occulus).


Right - no iPhone 7. The lack of a 3.5mm plug that I use daily and the expense sent me downmarket to the cheaper Androids. And you know what, for the $400 that my ZTE cost it's as good as or better than an iPhone 7 in many ways. I't got a better screen of the same size as an iP7+, good battery life, better speakers, Quick Charge 3, and has been getting regular updates. It's got some rough edges but is a decent phone. And the $400 savings is great.

One thing you might want to be ready for is the extreme loss of privacy and security. In case you haven't read your terms of service, now that you are using Android/Google, you have been assigned a "universal identifying" number to link all of your information into a master account where Google or the government, or intel agencies, or hackers and criminals, have access to every email you've ever sent or received, every place you've ever driven, every search ever made, every photo taken or received, every website ever visited, every post ever made, every document ever uploaded, etc.. Thankfully, if you ever switch back to Apple, that dossier won't keep growing. The loss of privacy is one huge factor that most folks don't think about until it is too late.

 

[convergent]

I liked the security ad..the rest was just meh for me.

I agree... the first one doesn't say anything and is kind of stupid. The second one is pretty lame. The third one is kind of comical.

I think they are trying to recreate something like the "I'm a Mac, I'm a PC" series which were brilliant and hilarious. These, not so much.

Google should run one showing the iPhone users on the left in a prison cell, and the Android users being able to freely go where they wish in the land of unicorns and fairies. Or maybe the iPhone user depicted as a school kid asking if he can do things and the teacher saying, No, No, No, No... and on the Android side Yes, Yes, Yes, Yes.

I'm at the point of wanting to try Android again, and there are just a couple of things holding me back at this point...
- Messages and my family... that is glue.
- Update consistency... probably would go with a Pixel iteration if I move.

 

[Reywrap]

I can't say this is a really great ad compared to some they have done in the past. That being said, it feels like the momentum is picking up for switchers. I know a few people who tried Android and came running back. I know there are some people who go the other way. I think at some point a new generation of user will want something different, it will be interesting to see what the new think different wave will bring.

 

[rohanparekh]

What's different is that I cannot use my favourite pair of earphones (already lost 2 adaptors), cannot listen to music and charge without a fugly dongle, and the home button feels like a clunky trackpad. For all intents and purposes, it's THE SAME PHONE with a few extra buzzes when flipping toggles. Even for "bells and whistles" standards, that's infinitesimal to merit a 2-year iteration.

I'd rather they got their ***** act together. "Taking time" was understandable 15 years ago when they were a struggling company on the verge of extinction. Apple today has 100K employees, the best R&D money can afford, hundreds of billions in the bank and a trillion dollar valuation. The current state of their products is inexcusable.
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What are the record numbers of people receiving an iPhone 7 as a company issued phone, as in my case, and how does it contribute to the sum total?

I still wonder, how many people left on earth complaining about "cannot listen while charging"

 

[otternonsense]

I still wonder, how many people left on earth complaining about "cannot listen while charging"

How many people own the iPhone 7? ¯\_(ツ)_/¯

 

[rohanparekh]

How many people own the iPhone 7? ¯\_(ツ)_/¯

I remember Apple's last quarter's financial record announced over 50 millions units of them.

 

[itguy06]

One thing you might want to be ready for is the extreme loss of privacy and security. In case you haven't read your terms of service, now that you are using Android/Google, you have been assigned a "universal identifying" number to link all of your information into a master account where Google or the government, or intel agencies, or hackers and criminals, have access to every email you've ever sent or received, every place you've ever driven, every search ever made, every photo taken or received, every website ever visited, every post ever made, every document ever uploaded, etc.. Thankfully, if you ever switch back to Apple, that dossier won't keep growing. The loss of privacy is one huge factor that most folks don't think about until it is too late.

This nonsense is getting old. If you don't think you are being tracked by merely using the Internet you are a fool. Your ISP has history on you, if you ever use any online service those records are available, etc. You already have a universal identifying number...

 

[truthertech]

This nonsense is getting old. If you don't think you are being tracked by merely using the Internet you are a fool. Your ISP has history on you, if you ever use any online service those records are available, etc. You already have a universal identifying number...

Stay in denial if you want. But there is a world of difference between being tracked on web sites, (which is defeatable by VPN and blockers anyways, and not all ISP's track) and Google's amassing your actual emails, your driving history, your purchase history, your postings, your photos, etc. , into a master file. , none of which your ISP has even if they track web sites visited and you don't take any steps to maintain your privacy.) Yes, I know it is tough to admit for those who are using Android and Google services, but denying the reality doesn't change it, and trying to equate an ISP tracking the websites you visit to the massive data collection Google is undertaking makes one sound silly as well.

 

[jpross123]

I am an iPhone user, and when I used the 'competitors' phone, it was smooth as butter. Lets be realistic now, Apple.

 

[kaneda]

I don't get the first one... is there in any difference between how the people jump, or what?

You will jump for joy on the iphone??? pretty lame commercial...

 

[itguy06]

Stay in denial if you want.

No head in the sand. All your stuff is beng tracked. Google, or Duck Duck Go supercookie.

 

[convergent]

Stay in denial if you want. But there is a world of difference between being tracked on web sites, (which is defeatable by VPN and blockers anyways, and not all ISP's track) and Google's amassing your actual emails, your driving history, your purchase history, your postings, your photos, etc. , into a master file. , none of which your ISP has even if they track web sites visited and you don't take any steps to maintain your privacy.) Yes, I know it is tough to admit for those who are using Android and Google services, but denying the reality doesn't change it, and trying to equate an ISP tracking the websites you visit to the massive data collection Google is undertaking makes one sound silly as well.

And you don't believe Apple is also amassing data from users?

Unless you want to live off the grid, there is data being amassed about you. Apple, Google, Microsoft, etc.. are doing it with the primary intent of either making your experience better; or targeting advertising that you'd care about. Both are generally going to be positive for the user. I am OK with that. If any of them decided to do something evil with that data, it would get discovered, in today's media crazy world they would get raked over the coals pretty harshly.

 

[shyam09]

Everyone is just jumping away from the POS phone and jumping towards the amazing iPhone

I was hoping a rogue one would try to jump out of the iPhone box. It would be counter-intuitive of course, but they could tie that in with their "security" ad sort of. A "smooth" downward, yet satisfying fall would also earn extra points.