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Race to the bottom is not the answer. If all you are worried about is marketshare then Apple is not for you. Apple could control nearly the entire market if they sold $300 phones or as the other vendors do (give their phones away). Doing so would not help the bottom line and would impact R&D.

Market share is vital to developers and the applications they create are the cornerstone of any platform. If iOS market share keeps falling then soon more and more developers will start to prioritise Android. Apple needs products on every mobile segment, from low end to high end if they want stay relevant.
 
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I’ve reached peak iPhone. I love my iPhone X but I didn’t see anything in the XR that would prompt me to upgrade. The same goes for the rumors around the new fall models. I can’t think of anything that Apple might add that would make me want to buy a new phone at this point with the exception of a much improved Siri that delivered a consistent interactive experience across all of my Apple devices. By “much improved” I mean the kind of AI that Google demoed where it can truly make phone calls on your behalf and interact with a human being to make reservations, schedule appointments, or simply take over on a call when I’m on hold wanting to speak with an actual human being and transfer the call back to me when somebody is available on the other end (I’m looking at you and your 45 minute wait times to talk to a human being about my account AT&T).
 
A 19% decline in Apple’s most popular market should alarm Cook & Co. So it isn’t only China were things get rough. But it doesn’t surprise me either seen the lack of innovation coming from Apple compared to competitors.

Let’s see what WWDC 2019 will have to offer...

Why? Literally EVERYONE owns on iPhone already. How long do you think those numbers could possibly hold or grow???Apple literally invented the market. What more do you want?
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I’ve reached peak iPhone. I love my iPhone X but I didn’t see anything in the XR that would prompt me to upgrade. The same goes for the rumors around the new fall models. I can’t think of anything that Apple might add that would make me want to buy a new phone at this point with the exception of a much improved Siri that delivered a consistent interactive experience across all of my Apple devices. By “much improved” I mean the kind of AI that Google demoed where it can truly make phone calls on your behalf and interact with a human being to make reservations, schedule appointments, or simply take over on a call when I’m on hold wanting to speak with an actual human being and transfer the call back to me when somebody is available on the other end (I’m looking at you and your 45 minute wait times to talk to a human being about my account AT&T).
[doublepost=1557447568][/doublepost]We were never supposed to buy a new $800 phone every year. Yearly smartphones were a passing fad. They can't sustain that business model nor can most of us afford to upgrade to the latest and greatest every tear.

The market will adjust. We'll all be fine. Apple will be fine.
 
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A 19% decline in Apple’s most popular market should alarm Cook & Co. So it isn’t only China were things get rough. But it doesn’t surprise me either seen the lack of innovation coming from Apple compared to competitors.

Let’s see what WWDC 2019 will have to offer...

I keep saying this - have been for months — we are at a tipping point in trend, branding, and consumer choice.

Tim Cook MUST be fired, IMMEDIATELY! It is already many years too late, but perhaps the company can still be saved.

Once you lose marketshare - you don’t get it back.

10 years ago to the date (no really it is in my Facebook Memories) I owned a Blackberry Bold and poste about how happy I was having purchased it.

Where is RIM in the mobile game today?

Apple *can* just as easily fade away. All it takes is the snowball effect, which has already begun to take hold.

FIRE
TIM
NOW!

Apple needs innovation and new design back to the iPhone — immediately drop all outside acquisitions and side projects. 85% of Apple resources need to go back into fixing the iPhone design and sales - NOW!

Do not go another cycle with the same design and lack of features.

Mark my words...do not do it.
 
I keep saying this - have been for months — we are at a tipping point in trend, branding, and consumer choice.

Tim Cook MUST be fired, IMMEDIATELY! It is already many years too late, but perhaps the company can still be saved.

Once you lose marketshare - you don’t get it back.

10 years ago to the date (no really it is in my Facebook Memories) I owned a Blackberry Bold and poste about how happy I was having purchased it.

Where is RIM in the mobile game today?

Apple *can* just as easily fade away. All it takes is the snowball effect, which has already begun to take hold.

FIRE
TIM
NOW!

Apple needs innovation and new design back to the iPhone — immediately drop all outside acquisitions and side projects. 85% of Apple resources need to go back into fixing the iPhone design and sales - NOW!

Do not go another cycle with the same design and lack of features.

Mark my words...do not do it.
You know as well as everybody, Tim won’t be fired as much as it may be said by arm chair ceos.

Further if Apple has no innovative features, then all of android is just iterating also.

As we know, innovation is a personal, moving definition.
 
The dollars follow iOS. I don’t think it’s concerning as Apple wants to sell less phones and make up the revenue with subscriptions.

But that’s my opinion only. YMMV.
Apple WANTS to sell less phones? Wow.

So you mean to tell me Tim Cook in a board meeting said, ladies and gents, we want to sell less phones so we can make up the revenue with subscriptions. A board member raises his hand and says "Tim, why not sell more phones and get more subscriptions as well?", Tim replies, "no! We want to sell less phones!"

What BS.
 
Apple WANTS to sell less phones? Wow.

So you mean to tell me Tim Cook in a board meeting said, ladies and gents, we want to sell less phones so we can make up the revenue with subscriptions. A board member raises his hand and says "Tim, why not sell more phones and get more subscriptions as well?", Tim replies, "no! We want to sell less phones!"

What BS.
Yes. What’s BS is lack of understanding of apple’s future direction and push into services.

Tim Cook went to the board and said the yearly upgrade model is not sustainable. We want our customers to have the option to keep their phones longer. We will offer them 5 years of support and compelling services, wearable and accessories. That’s probably more of how the conversation went.

Of course, one doesn’t individually need to like this strategy for it to be successful.
 
Yes. What’s BS is lack of understanding of apple’s future direction and push into services.

Tim Cook went to the board and said the yearly upgrade model is not sustainable. We want our customers to have the option to keep their phones longer. We will offer them 5 years of support and compelling services, wearable and accessories. That’s probably more of how the conversation went.

Of course, one doesn’t individually need to like this strategy for it to be successful.
Apple doesnt want to sell less iPhones....that isn't and was never the plan. Push into service and still maintain or increase iPhone sales is the goal. Not sell less iPhones and get more people on Apple news.
 
Indeed. If consumers only really knew how much the XR actually offers in comparison to the XS, they’re almost identical aside from 3D Touch, the telephoto lens and OLED panel. What consumers are really choosing when they purchased the XR, is the color, storage and they see the price point along with the same form factor as the XS. The XR long-term, will be in way more successful than the XS ever will be alone just because of the price point.
And different Taptic engine, aluminium instead of stainless steel, less RAM, only IP67, only 2x2 MIMO. There are more differences I can't remember on the top of my head. Basically a totally different phone which happen to use the same CPU.

On top of that, XR is entirely to expensive in foreign markets with prices at or above flagship levels from other manufacturers. That it's more expensive than Huawei P30 Pro in Sweden is ridiculous.
 
You seem to believe that a company can provide inaccurate reports and be successful. Logical fallacy is all yours. You are also confusing reports about the actual sales with projections. In any case, you have nothing to refute these reports, you just don't like them. Well, sucks for you.

The fallacy is you thinking they only make their money off these reports, so they must be useful to someone (those who pay) and that they must therefore be accurate.

But hey, if believing all “bad news” about Apple makes you happier in life, then good for you I guess.
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Market share is vital to developers and the applications they create are the cornerstone of any platform. If iOS market share keeps falling then soon more and more developers will start to prioritise Android. Apple needs products on every mobile segment, from low end to high end if they want stay relevant.

Another apostle of The Church of Eric Schmidt Market Share.

Apples market share is only shrinking when people lump in a billion $50 Android phones. Apples base of active iPhone/iPad users is actually increasing. Curious why you think developers who ALREADY favor iOS are going to abandon it when it’s growing. Or why you think Android selling a gazillion junk phones is going to get developers to switch.
 
Apple doesnt want to sell less iPhones....that isn't and was never the plan. Push into service and still maintain or increase iPhone sales is the goal. Not sell less iPhones and get more people on Apple news.
How do you know what the plan is? It’s not a matter of what apple WANTS to do. It’s the matter of how they are running the business, what targets and projections they set for themselves. We are not privy to those conversations.

Saying Apple doesn’t want to sell less phones is a straw-man.
 
How do you know what the plan is? It’s not a matter of what apple WANTS to do. It’s the matter of how they are running the business, what targets and projections they set for themselves. We are not privy to those conversations.

Saying Apple doesn’t want to sell less phones is a straw-man.
Okay. I guess that's why they had been marketing the XR so much. Because they want to sell less. Sound logic.
 
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Why? Literally EVERYONE owns on iPhone already. How long do you think those numbers could possibly hold or grow???Apple literally invented the market. What more do you want?

Outside the USA Apple is losing it's cool very fast. Lots of competitors are offering their flagship phones, with capabilities beyond the iPhone XS, at the starting price of Apple’s XR. Combine that with crippled Apple services (outside the USA) and a very rapidly evolving Android, I don’t see Apple being able coming back.

Apple might still be a very profitable company, but their foundation started to rotten years ago by neglecting their hard- and software for too long. It looks to me Apple has lost it’s focus and will to compete. They’ve lost all key areas they were king not so long ago. You can use the excuse that Apple has been transforming into a mobile first company, but they’re losing that too.

Years of greed and lack of investments are to blame. Apple as a company has lost its soul. It’s missing the eagerness to innovate. You can see it back in their keynote presentations. They all are missing products, the vibe they once had. Apple has lost its cool.
 
Okay. I guess that's why they had been marketing the XR so much. Because they want to sell less. Sound logic.
One does not follow the other. Saying a company wants to sell less is a red-herring. Of course, companies will market their products and I'm betting Apple knows approximately what it's targets are and how much they expect to sell. Talk about sound logic.
 
The iPhone XR checks so many boxes: price, battery life, FaceID, performance, size... If they add a second lens this year, I might even upgrade my iPhone X to one.
Yeah, honestly at this point, the only “gripes”
I have with my XR are the loss of the second lens and the bezel size which, is unavoidable using LCD.
 
Yeah, not going to happen. Eric Schmidt predicted that back in Dec 2011 and it STILL hasn't come true. The idea that developers go for market share is a myth. They go where the money is. And 1 billion iOS devices are far more valuable than umpteen billions of $50 Android devices where owners never spend money. This is why the average iOS user generates 4X the revenue in The App Store as the average Android user does for Google Play.

Samsung is winning? Is that why Apples iPhone revenues were $31 billion and Samsung's ENTIRE mobile division (smartphones, feature phones, tablets and other mobile devices) only hit $23 billion? Or why Samsung operating profit was down a whopping 60% last quarter? Is that what you call "winning"?
Despite the doom and gloom stories I think Apple still did incredibly well and I think they will continue to do well going forward. However I think Samsung's operating profit being down 60 % has a lot more to do with them selling less components due to the decline in smartphone sales globally. They are one of the biggest suppliers of components so when when other manufacturers sell less phones it's going to hit Samsung hard. They sold less phones but the majority of the shortfall in their profit is due to them loosing component sales.
 
How do you know what the plan is? It’s not a matter of what apple WANTS to do. It’s the matter of how they are running the business, what targets and projections they set for themselves. We are not privy to those conversations.

Saying Apple doesn’t want to sell less phones is a straw-man.

No companies on earth ever want to sell less of anything!!!
 
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One does not follow the other. Saying a company wants to sell less is a red-herring. Of course, companies will market their products and I'm betting Apple knows approximately what it's targets are and how much they expect to sell. Talk about sound logic.
I don't think they want to sell less. In an ideal world they would sell more. However as you've pointed out Apple realised some time ago that they couldn't sustain year over year increases in iPhone sales. So they came up with other strategies to generate profit, i.e. services and making cheaper phones (Xr), selling high priced phones (x, xs). I think they have a good strategy going forward. They seem to be the only big tech company besides Google that seem to have realised that blindly throwing all your might behind hardware in a declining market is futile. Apple seem to be the only ones that have a plan B.
 
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And different Taptic engine, aluminium instead of stainless steel, less RAM, only IP67, only 2x2 MIMO. There are more differences I can't remember on the top of my head. Basically a totally different phone which happen to use the same CPU.

On top of that, XR is entirely to expensive in foreign markets with prices at or above flagship levels from other manufacturers. That it's more expensive than Huawei P30 Pro in Sweden is ridiculous.
For all intents and purposes, those difference you pointed out are far less tangible day to day. The extra speed of the modem means nothing since most people can’t access faster the 450MB speed of the XR modem with any consistency, most people probably don’t notice the aluminum vs SS, and IP67 vs IP68 doesn’t mean much at all since Apple won’t cover water damage anyway. The extra RAM is necessary to both push extra pixels of the OLED display and the dual lens camera, so that’s essentially a wash. The iPhone X and XR may be a more direct comparison to the quoted comment, but regardless, you get 95% of the XS experience for 75% of the price with the XR. Hard to beat that and the sales figures show that.
 
@realtuner [QUOTE
But hey, if believing all “bad news” about Apple makes you happier in life, then good for you I guess.
[/QUOTE]

But hey, if believing all “GOOD news” about Apple makes you happier in life, then good for you I guess.
 
Sales will continue to decline for 2019 unless there's a reversal of thinking @ Apple.

Slower upgrade cycles, higher prices, Qualcomm debacle, less innovation, low ball trade in offers.

This year is going to make or break future trends. Watch...
 
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