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Apple Shipped an Estimated 4.5 Million iPhone XR Devices in North America in Q1 2019
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Maybe they should go back to selling one model, and maybe not sell it for $1000. I mean, there is a psychology to all of this. I bet a lot of people think "Well, if I can't afford the best iPhone, what's the point of upgrading at all? My current iPhone isn't really all that bad now that I think about it." Apple is a premium brand. Maybe these people aren't willing to settle for less so they either pass or wait longer.
It's not surprising actually.
The diversity of phone offerings in the US market is really really bad. Of course more people will buy LG phones, they simply don't have a lot of options anyway.
In Europe for example LG is doing much much worse.
It wasn’t the lack of “radical features” that caused the dip in sales, it was the high price points. Apple may have been able to somewhat justify it with the X, but the FaceID component and OLED screens should have come down significantly in cost for Apple after 2.5 years, so no more justification. No shock that the Xr is the best selling iPhone since it has the “lowest” price point. It’s not even really a “budget” device. It costs the same as the flagships with the mid size storage capacity from 3 years ago. Apple needs to get their heads out of their a**es with pricing, otherwise people will continue to upgrade less frequently and their sales will continue to drop every year.
I think the iPhone exchange programme has helped with sales too.
I’m sure I’m not the exception in that I got a base model XR (21GB storage being used) and exchanged my near perfect condition iPhone 7 128 from 2016 for £225 plus some apple vouchers meant that I only paid £450 for it & I was back to iPhone 2009 prices!
Add onto that that the monthly 0%age borrowing scheme plus the exchange programme and you’ve got some pretty reasonable deals out there.
I’m sure I’m not the exception in that I got a base model XR (21GB storage being used) and exchanged my near perfect condition iPhone 7 128 from 2016 for £225 plus some apple vouchers meant that I only paid £450 for it & I was back to iPhone 2009 prices!
Add onto that that the monthly 0%age borrowing scheme plus the exchange programme and you’ve got some pretty reasonable deals out there.
Apple will/should keep betting on the premium prices products. It’s the core Apple market and where they can differentiate them self from the rest.
BUT they need a cheeper version as well. Strip it from what ever features and slap on a low price. Otherwise they will lose a lot of costumers by not locking them into their eco-system.
The average joe doesn’t know/care about the small improvements that all the latest models offer. The majority of todays phones are “good enough” and the real differentiator is the price.
BUT they need a cheeper version as well. Strip it from what ever features and slap on a low price. Otherwise they will lose a lot of costumers by not locking them into their eco-system.
The average joe doesn’t know/care about the small improvements that all the latest models offer. The majority of todays phones are “good enough” and the real differentiator is the price.
Which is why they are pushing up the price....( without offering more value ). It is worrying, on one hand I hope the market react and teach Apple a lesson, on the other hand I don't want this to happen.
The last time there was a threat, it was Samsung copying Apple and selling it at $100 - $200 cheaper. Not only were they poor at copying, the price difference didn't drove customers away from Apple, as they were willing to pay extra quality.
Now we have Chinese brands Huawei, BBK's. And turns out their pricing in EU and US are close to what they were selling in China. It isn't 100 - 200 difference anymore, they are close to half the price. And the gap between an iPhone and good enough Phone has never been wider. All of a sudden a lot of people are now questioning the value, why is this $599 / $699 and Apple's is $1099.
the xr unchecks so many boxes - display, weigh, inferior lte chipset ... thats just the start of an endless list
i love usa but people who cant afford an iphone shouldnt buy anymore - the xr is just a disgrace for all of us!
And Apple's main competition(aka Samsung) grew in the same period although they launched their flagships around the end of the quarter. Looking at the result from this perspective Apple didn't do very well.
The features you listed, consumers don’t care about ram, IP67, stainless steel versus aluminum, those are all things they’re not factoring into their buying decision. I mean, have you ever met anyone that goes to a store to purchase a phone based off Ram Or stainless steel bands? Not likely. I gather those are features, but they’re not the major marketing points that consumers are looking for in their purchase.
What I meant, is the XR and the XS offer _both_ wireless charging, true tone, the same A12 processor, Stereo speakers [Not to mention, these are features Apple markets]. They see features like that, things they understand, consumers generally don’t even understand what Ram is, and FYI, Apple doesn’t even advertise the ram, that’s not a consideration when choosing the XR.
*All* of Apples iPhones are too expensive for foreign markets. It’s not just the XR, even the $400 iPhone SE was still too expensive for certain third-party markets. But it doesn’t change Altogether the XR will be highly successful, because of everything that it includes and it’s still priced similarly to the iPhone 8.
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América, North America or United States of America? It is not the same. America is from Patagonia to Canada and North America includes Mexico, Cuba, Canada and many more countries:
https://en.wikipedia.org/wiki/North_America
https://en.wikipedia.org/wiki/North_America
Impressive for Apple in a lot of ways. Having the top seller months after release and being able to increase revenues despite a decline in iPhone overall is smart business. I don't think people recognize how difficult it is to pivot like that at a size like Apple, but Tim Cook was able to do it relatively quickly. It's surprising to see how poorly the S10 sold given its release in the quarter.
What perspectives? Samsung revenue tanked? S10 sales are underwhelming? Seems like Apple did very well based on this.
1. The numbers are for Q1 2019.
2. The S10 was launched in 8 of March 2019 so it's been on the market for around 2 months in total.
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No they are not.
Also the subject of this thread is device shipments, but I get it, your only option is to try to derail.
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Huawei is one reason Samsung revenues tanked. Android manufacturers are killing themselves to make a profit (only the phones and ecosystem), while Apple made 11b.
Nothing unusual, but 2019 release without 5G might forestall buying plans further until 2020 4Q... people as well might skip any flagships ($600-$700 upwards price) without 5G in it...while those who bring 5G in their flagships might take the pie out of someone who isn't bringing 5G....
Seems like they are. But to reiterate, the certainly didn’t contribute much to Samsung revenues.
Correct, I would expect a flagship phone to sell much more in its first 2 months.
Be serious? What exactly would you expect and based on whta?
A quote from Canalys:
"Samsung narrower Apple's lead in the first quarter, shipping 29% of North America's smartphones, against 23% in Q1 2018. Samsung scheduled an earlier launch date for the S10 series, and more than doubled shipments over the S9 series in their respective launch quarters"
So no the S10 phones haven't sold poorly.
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There has not been a counter with any facts or from Samsung, so this must be true to an extent.
The above says nothing.Yeah sure sure.There has not been a counter with any facts or from Samsung, so this must be true to an extent.
I think the S10 actually increased the market share for Samsung in the US, however it’s more impressive that the XR, 5+ months into it’s life span beat the S10+ and S10e combined.
So many comments on no innovation at Apple. Where? Specifics? Where in the hardware side is Apple “not innovating”? Android has triple lenses (we know is coming) and night sight on only two android phones. And the reverse charging which is a cool feature. Otherwise, wow. Really falling behind.