A simple "one size fits all" approach could be worse. Many customers are quite content with a more basic regular phone while others may prefer a different size and/or different color and/or want all the bells and whistles. Offering only one phone which means customers may have to pay more for things they don’t want/need is not the answer.
Apple Slashes iPhone 14 Plus Orders With Supply Chain Makers
- Thread starter MacRumors
- Start date
- Sort by reaction score
A simple "one size fits all" approach could be worse. Many customers are quite content with a more basic regular phone while others may prefer a different size and/or different color and/or want all the bells and whistles. Offering only one phone which means customers may have to pay more for things they don’t want/need is not the answer.
ratspg
macrumors 68020
The iPhone when it first came out, shocked and completely morphed the mobile phone industry. It wasn’t a basic phone. It became the benchmark for smartphones. You can even see how Android OS quickly changed their UI to match the iPhone in 2007. There are plenty of Android and other basic phones and sizes for people to choose from. The iPhone was the benchmark and should remain that way. All the differentiation cheapens the brand in my opinion.
Shirasaki
macrumors P6
Didn’t I just talked about the iPhone 14 Plus targets a rather niche market segment? And apple just realise now? If the price difference is a bit more aggressive then situation might be different.
It is just interesting to see Apple failing to realise how specific iPhone 14 Plus is: want a large iPhone but doesn’t care about “pro” features. Next year we will see if Apple will learn anything at all.
It is just interesting to see Apple failing to realise how specific iPhone 14 Plus is: want a large iPhone but doesn’t care about “pro” features. Next year we will see if Apple will learn anything at all.
Getting a new phone every year is perhaps "insane" (although a healty resale market helps lessen the cost a bit) but just because new models are released every year doesn't mean people have to buy them every year. Not everyone is on the same buying cycle but manufacturers still need to try to keep their products as current/competitive as possible for when a consumer is ready to buy whether that person is going from an iPhone 12 to 14 or an iPhone 7 to 14.
I7guy
macrumors Westmere
The iPhone mini also targets a niche market and apple resized it a year ago. All of this was decided two years ago before all this stuff happened, it’s not as if apple started the iPhone 14 in march 2022.
And i guarantee you apple didn’t “ learn”the lesson you want to teach them.
I think choice is better so that the consumer can decide which fits their needs best rather than have to potentially take things they may not want/need. Rolls-Royce, Bentley, Ferrari, etc. don't offer just one size fits all car model and I don't think Apple should offer just one generic "all iPhone XXs are the same" phone model.
I7guy
macrumors Westmere
Dont bet against apple. Remember according to Macrumors posters, apple has been doomed since 2011.
steve09090
macrumors 68030
I called up the Apple Store and they didn’t give the numbers, so I’m not sure how many they’re manufacturing.
Love to know how you got them.
steve09090
macrumors 68030
You mean you’re not buying / selling stock off the advice from people on Macrumors? 😂😂. They seriously don’t have a clue, do they?
Attachments
Wanted797
macrumors 68000
This wasn’t true for the iPhone 12. It was very popular over the 12 pro.
Mrkevinfinnerty
macrumors 68030
I think this is half right, I just think this model just doesn't offer enough value if you're spending a grand why not go for one of the pro phones and get the best screen, processor and camera.
Mrkevinfinnerty
macrumors 68030
They've made lots of money, also amazing how high you can go when you spend a lot of money buying your own stock.
The-Real-Deal82
macrumors P6
There’s still a £250 price gap between those devices but I’m sure some are doing what you suggest. I think there’s plenty of people who have just not bothered, bought older, or looked at offers from other brands too.
snipr125
macrumors 68020
The solution is to just provide 3 Pro iPhones in mini, regular and max sizes (and 1 budget SE model). Why waste money, silicon and materials on ‘upselling‘ models, Just offer the best models and people will buy them as that’s whats available. Other members have suggested this and it’s true.
Mrkevinfinnerty
macrumors 68030
Oh I'm sure there are, but I do think this plus is super expensive for what it is.
I think you've got people who are price sensitive who probably don't want to spend £949 most who aren't price sensitive probably go for the best specced device.
The-Real-Deal82
macrumors P6
There would be roughly a £600 gap between the SE and Mini though and that gap is where a large chunk of the market are comfortable spending. This year the standard iPhones don’t appear to have done very well but the economy is crippled in Europe and the iPhone 14 is a slightly better iPhone 13 but £100 more. Apple haven’t really made that part of the lineup attractive have they? I don’t personally think this year is a true representation of how much consumers are willing to spend.
TechLord
macrumors 6502a
I think the regular line up really doesn't have a purpose at the moment. You could just indeed have the pros, and then with the rumored next SE being a XR design with 6.1 inches, there just doesn't seem to be a place for the standard line up. Unless apple change course and give the regular 15s some big upgrades like they did with the 12 vs 12 pro.
At the moment there's really no good reason to take a 14 over the 13, same chip, design, display; there's marginal camera upgrades and crash detection but that's not worth the price increase.
The-Real-Deal82
macrumors P6
I think the 14PM is expensive for what it is too, but the 14 Plus is down right taking the mick. I have a horrible feeling when inflation goes down from 10.5%, these silly high prices are going to remain.
TechLord
macrumors 6502a
The 12 was 95% the same phone as the 12 pro, I would argue it was the smallest difference there's ever been between a standard phone and premium phone from the XR/XS onwards. Differences between the 14/plus and the pro models this year are more stark. Furthermore the regular 12 was a solid upgrade over the 11 in many ways so a good choice at the time, the 14 is a repackaged 13 with a higher price tag. I don't think the 12/14 series are comparable in this regard.
Wanted797
macrumors 68000
The comment I was quoting didn’t specify year and said no one is going to get a plus when the max is there.
What you’ve explained is exactly my point. Had this been a better upgrade for the 13/14 YoY it probably would have sold much better just like the 12 models did.
It’s also probable this is exactly what Apple planned to drive more up selling and profits.
TechLord
macrumors 6502a
In some ways it will drive up short term profit yes, I went for the 14 pro this year over the regular 14, so more short profit for apple this year. But I'm pretty price conscious and will probably hold onto this very expensive phone for 3-4 years vs 1-2 had the regular 14 been a little bit more appealing to me, so less long term profit for apple. Some people this year will likely do what I did, but the pro is above what most average consumers will pay, so many will probably just skip this year completely or go for the regular 13 instead.
Next big non pro seller will probably be the SE 4 with the 6.1 inch/XR design, seems a much better deal than the 14 if the rumours are true.
Greenmeenie
macrumors 68020
Apple needs to combine the regular iPad & the iPad Air into ONE iPad. There are too many iPads, and the price diff btwn the Air & Regular iPad is already negligible. NO iPad should still be using the first gen Apple pencil.