Perhaps that is why everyone's order is preparing to ship...Apple wants to get these delivered ASAP so people won't return their online orders to buy in store.
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Apple Stores to Start Selling Apple TV 4 on Friday
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What exactly was screwed up with the appleTV release? It was always the way that pre ordered arrive the same day as in store sales start (except the one well announced iPhone release where pre-orders started on the release day ... and everybody cried foul play since it was so unusual). But I agree that the appleWatch release was somewhat (very) different.
I didn't pay the extra for faster shipping so I'll get it Monday - Wednesday. If I knew they'd be at the Apple Store I would've picked one up Friday instead.
What about the Apple Watch?
Nobody really knows what Apple will do - but very easy after with with 20/20 hindsight.
I don't understand why they didn't announce the launch day officially as they do with iPhone.
As long as I remember they told Apple TV would launch by the end of October and Friday is the last day of the month so we could expect the product to be available in stores, but how hard is to update the Apple TV's page and write the actual date?
This is how every Apple release for years and years has been. It's your own fault for not being smart enough to recognize that if the release day for online orders is Friday then they will go on sale at the Apple Store on Friday also. This has been the case with the iPhone, iPad, iMac, MacBook.......
Most of the major players will release on Friday just as was the case when the App Store first went live or when iPad apps first became a thing. Most recognize the power of getting your app out there early for adoption of the apps.
The problem, in this case, is that you had to pay EXTRA to get the device shipped to you the same day it would be available in stores. This has not been true of recent iPhone, iPad, etc., releases -- by pre-ordering online, you could receive your device the same day it would be available in stores with NO surplus charge for "rush" shipping.
That's actually doable but I probably won't do that. It's not that urgent for me to get it Friday. Now if it was an iPhone... Lol
Wasn't the MacBook almost impossible to get in store for weeks after it's official release?
I don't recall ATV having a official release date for in-stores, even though there are reports for being able to purchase this Friday, it isn't confirmed is it? For all we know could still be the weekend or Monday, until its from Apple its just a guess
That is very true and a fair complaint.
Yes, but that shouldn't be the case for ATV.
I don't expect shortages of supply for this kind of product, they sure have plenty of them.
They waited to launch the product to have some apps in the store ready for day one, that's it.
I can surely wait a couple of weeks for the Apple TV 4. It's something I may just pick up at the store once the product is in customers hands and we get to see and read some real reviews. I really would like to know if this will have bluetooth headphone pairing. I'm also thinking of just purchasing a NAS and forgetting the Apple TV alltogether.
Actually, Saturday October 31 is the last day of October, not Friday
So they could have gotten away with making it available on Saturday (not sure if they have had a Saturday release day)
Apple specifically said that it would not be available on launch day at Apple Stores without a reservation. Even if it hadn't said anything, that would still be 1 in 10 or more that wasn't available in the store on launch day.
Sold out vs not available at all are two different things. They had them here locally at 2 of our stores on launch day but they sold out very quickly.
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That's what this article that we're commenting on is about. You are right that Apple hasn't announced an official in-store release date, but the whole point of the article is to suggest that the Apple TV will be available in Apple Stores on Friday.
Apple Retail employees that have spoken to 9to5Mac have shed some light on when we might see the new set-top box, however, suggesting it will be in stores on Friday, October 30.
Apple retail locations are set to receive shipments at the end of the week, with Apple Stores being reconfigured overnight on Thursday to focus on promoting the new Apple TV.
Why couldn't Apple have told us this on Monday? Were they just trying to make more money with overnight shipping? I would have just bought mine in store on Friday instead of paying for overnight shipping.
I understand your quote but is their an official statement from Apple? That's just word of mouth from an employee, who knows if that information is reliable.
Then I guess none of us should be commenting on this article, or even reading MacRUMORS to begin with.
my dig was at someone else, not you... just proving a point if you read above. Not going to start something with you
if i get mine on friday and everyone else, who didn't pay the $17, also gets it on Friday then i'm calling up Apple and asking for a refund of the $17.
Actually, Saturday October 31 is the last day of October, not Friday
So they could have gotten away with making it available on Saturday (not sure if they have had a Saturday release day)
Oh right I meant Saturday.
Usually they release products on Friday, but I can easily wait until Saturday to buy it
