Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple doesn't have to advertise during the Superbowl to release a product.....especially if people are visiting their site because of the Pepsi promotion.

On the other hand, it still may be possible they have some stealth ad during the game :)
 
Pffff

Nothing will happen. Steve does not care about us any more. He's more into his little Pixar venture. I buy iPod, I buy G4, I buy Powerbook, I buy G5! I'm a good Mac customer, but nothing will happen tomorrow to please me.
 
Originally posted by DGFan
SNIP

On the other hand, it still may be possible they have some stealth ad during the game :)

Yeah Steve on a new 20" powerbook G5 with in built isight talking to some muso about iTunes ;) :D
 
Re: Pffff

Originally posted by skidoo
Nothing will happen. Steve does not care about us any more. He's more into his little Pixar venture. I buy iPod, I buy G4, I buy Powerbook, I buy G5! I'm a good Mac customer, but nothing will happen tomorrow to please me.

If you need more gadgets than that to be entertained, then you have a problem my friend :)
 
if it comes?

it comes if not it dont not like we should be exspecting anything other than iTunes 5 200 million songs for free instead of 100 and maybe a new g5 Powerbook :D
 
Re: Apple Superbowl Ad?

Originally posted by Macrumors
MacGuardians.de (German) claims that the Superbowl will bring a surprise for Mac users.

According to the German site, their sources imply that the Superbowl will bring something big from Apple.

SNIP


Its probably just Steve's jam session from MWSF 04' for free :p
 
Gadgets

Hell Yeah!
I need more gadget my friend. All my mac products are great, but need more, more more!
I hope theres more coming tomorrow. I work in Prepress, the fast the machine, the faster i can go.
 
A clue?

I just can't help but be suspicious of the composite job Apple had done for the '1984:2004' ad. A lot of time, effort and money must have been spent to add the iPod to the runners hip (and the fluid motion of the headphone cords.) It's one thing to reissue the ad; it's another to add such a minor, yet costly detail.

I figure Apple used the effects company for more work than just the iPod insertion. We'll see.

And yeah, the rumour mill has been a little *hack* dry lately.
 
i also see this as skeptical, however, i remember reading this past week that american express had refused to comment on thier superbowl ad plans, there also was no record of them having an ad (in the specific manner it was mentioned in). that says that there are other companies with secrecy surrounding thier superbowl plans.

that gives me hope, but i am not counting on anything by any means. it would just seem as though this anniversary would be hard to pass up, ya know? 20 years is an eternity in this industry.
 
I personally don't believe it to be true.

arn
 
Originally posted by neutrino23
Apple is not listed on the adage site. I give this very little credibility.

When is the last time Apple ran an ad during the SuperBowl? I think it was 1999 when they aired the HAL ad. The only others I know of are 1984 (aired in 1984) and Lemmings (aired in 1985).

If they had a spot this year I bet it would be just more of those dancing silhouettes promoting iPod. At least they could have Mini-me promote the new iPod mini.

MWSF has just ended. I think no new products will be announced for several months.

Fox News stated last week the SuperBowl still had 8 spots open last week.
I'm pretty sure they will fill those spots with something.
 
Re: A clue?

Originally posted by Phazer80s
I just can't help but be suspicious of the composite job Apple had done for the '1984:2004' ad. A lot of time, effort and money must have been spent to add the iPod to the runners hip (and the fluid motion of the headphone cords.) It's one thing to reissue the ad; it's another to add such a minor, yet costly detail.

I figure Apple used the effects company for more work than just the iPod insertion. We'll see.

And yeah, the rumour mill has been a little *hack* dry lately.

Actually, in the grand scheme of things, I don't think that this would be that hard an addition to make. If it were done using animation, then, yes. But I'd bet it was done using some variation of a person in a green suit in front of a green screen, mimicking the motions of the Mac woman in the 1984 commercial.

While proper overlay of this would still be difficult and time-consuming, it wouldn't be that difficult and time-consuming.

Oh, and for the record, I'm hopeful that Apple will have a commercial for us tomorrow...
 
Originally posted by ITR 81
Fox News stated last week the SuperBowl still had 8 spots open last week.
I'm pretty sure they will fill those spots with something.

Steve and Bill, duelling banjos, done in iPod Add black on colour format, with garage band accompanyment...
 
Come On, Apple!

Go for it Steve! Give us a little birthday present!

Well I wouldn't bet that something is coming, but from Apple's perspective, there won't be a day in the next 5 years they could get more publicity out of.
The Mac's 20th birhtday has been in the media a lot, any announcement would get a lot of attention.

For sure advertising at the Superbowl is expensive, but it would be worth it.
At least if it was something BIG, a Powermac speedbump won't be enough.
 
Who says that CBS has to publically announce all the companies that have bought airtime? Couldn't apple have put a confidentiality clause in their contract?

On another note, while this rumor itself seems untrue, I do recall there being MANY rumors of apple working on a superbowl ad for the last year, and I would not of been surprised if the CNN money article was a plant to keep people off gaurd. Companies are known to do that often for marketing..

And more so, Apple has done absolutly nothing about the 20th anniversary, NO company would ever let such a good marketing opportunity go to waste.

Last of all, the comment about the special effects on the ipod have a point - that's a lot of money spent for one little pointless showing.
 
It IS the year of laptop! Remember that?

But, I think it's a bigger year of Music/iTunes/iPod!!!

My bet is new iPods, maybe cheaper???

Who really cares about G5 PBs at the Superbowl?

It's a chance to advertise and they are joined force with Pepsi. It's GOTA be something music related!!!

Maybe LOWERING the price to 88 cents? (To compete with Wal Mart; not that it's a real competitor at this point)

can't wait :)
my 2 cents!
 
Re: Re: Apple Superbowl Ad?

Originally posted by cr2sh


The ONLY reason I'll be watching the superbowl tomorrow, is because I'm hoping for an Apple surprise.

Prepare to be dissapointed.

According to AdAge, nothing is coming from Apple, unless they go through Pepsi and use one of their ad spots, which isn't going to happen.
 
its highly unlikely something will happen tomorrow, BUT, there are spots left, and that leaves everything up for grabs. But most importantly, I highly doubt that apple is gonna use a spot, if they have one, simply for product updates (powerbook g5s) which 95% of people wont give 2 ****s about, and second for price drops (ipod, iTMS, etc) if they do have an ad I can almost guarentee you it would be something HUGE, likely a 20th anniversary mac, or another revolutionary new gizmo
 
Originally posted by miradu
...And more so, Apple has done absolutly nothing about the 20th anniversary, NO company would ever let such a good marketing opportunity go to waste....

This is the one thing that makes me suspect that something will happen. After all, isn't the Superbowl the 20th anniversary of the 1984 commercial (if we were to look at the event, rather than the date of airing)? So, in that sense, isn't the Superbowl an appropriate formal marker for the 20th anniversary of the Mac?

We've been told that Apple had some big plans that for the 20th anniversary, but we haven't seen anything yet. The only thing that seems to make sense to me is that the 'big plans' are coming with the Superbowl.

While this is, of course, simply speculation, it's enough to give me hope...
 
First off, as some one who works for a television station and deals a lot with ad buyers, it is not uncommon for a company to keep a Super Bowl commercial secret (heck three years ago there were dot.com's that kept their whole existence secret until their Super Bowl ad - of course a year later they were out of business). I don't think it is true I suspect some one has gotten their wires crossed on the Pepsi/iTunes spot.

That said, I amazed at the number of people who seem to have given up on Apple ever updating anything again. Someday there will G5 PowerBooks, Dual 3 GHz PowerMacs, etc. and the SuperBowl is an obvious place to launch new products (particularly for Apple 20 years after the original Mac ad). So you never know.

I view it like all other "updates tomorrow" rumors, I don't get my hopes up and I am presently suprised every now and again. So I will be watching the Super Bowl tomorrow hoping for the best (from Apple that is). Plus, I will be at work and watching is part of my job tomorrow.
 
Re: BS

This is the same crap we've been swallowing for weeks.

i have lost all hope... :(

Since there is no hope for an Ad from Apple...

I find this a load...

I give this very little credibility.
...
I think no new products will be announced for several months.

It's amazing to me how pessemistic everyone here seems to be. I'm always optomistic when it comes to things like this. I was optomistic about the possibility of a G5 PowerBook being released along side a G5 Power Mac. It didn't happen. Oh well. Life goes on.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.