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Apple's size now isn't comparible to its size back in 1984 or any ther time Apple airedd a Super Bowl commercial. In order for Apple to air a commercial they must unveil something huge.
Something like a new processor, or a new machine that isn't like anything we've ever seen. Sure, Pepsi can unveil an ad for the iPod, but Pepsi is a huge company with money... as is Apple, but not with comparable ammounts of green. Appropriate times for the release of such a commercial would be the unveiling of the G5 or original iMac, not the unveiling of another Powerbook with a processor that's already availabe, not a screen or projector,not a speed bump. If Apple was to give us an entirely new machine in its own class between the G5 and the iMac, or something comletely new, crazy and unexpected. It hasn't been that long since the unveiling of the G5 or 17" Powerbook. So it has been a while since the 17", but Apple's not going to pitch a Super Bowl commercial for it. The 23" screen that stands behind my keyboard was announced more than a little while back, so it's overdue for an upgrade, but again, not Super Bowl material.
Apple wouldn't give us the hint of a 20th anniversary Mac. Oh! that's because they released one of those in '97 and inacurately named it 20th Anniversary Mac instead of the more proper title, 20th Anniversary Apple.
It's pretty easy to calculate the times Apple gives us speedbumps and more-of -the-same upgrades on machines that are already in production; however, it's dawm near impossible to predict Apple's sudden new inventions which stand in my mind as the only possibility of Super Bowl ad material. Apple has not given us one clue as to what may come in days near, I would expect a completely stalth speed bump of the G5 in coming days. I wouldn't hold my breath for the unveiling of a G5 powerbook. The 970 runs hot and was initially meant for servers. I wouldn't expect either in a machine other than a PowerMac and 1U Server G5 that we already have. At least for a while. On the other hand, Steve did belittle the potency of the G4, witch leaves the mind to wander if Steve would insult a processor that he's willing to sell for a while longer, or replace it. Maybe Steve just wanted to sell the G5, but what about the market that can't afford it and was previously looking into an iMac G4? Would they run from Apple because its own CEO insulted their machine, would they end up buying the inferior P4 that would cost the same price (more or less) as a G4 iMac?
I hurt during these times that are to be so celebrated, a twentieth anniversary of my favorite company, yet, they are powerless to indulge their festivities. Damw, I hate Steve sometimes. Sometimes because I feel that he's a blind leader, sometimes because I feel that he's holding me in a headlock and I can't see what he's peddling. I'm nervous, Apple's only getting weaker with the recent demoralizations from the entire broken board iBook thing among other screw-ups.
Today, as Sunday begins, as 2:00 AM displays at the top-left corner of my screen, I fear that Apple will take another step in the direction that it took with that Apple-Microsoft thing in '97. I fear the announcement of a Mac OS X for Intel Machines, the absoute signal of Apple's edging towards doom.
I'm nervous, I have been for the past few months, help me.
-Julio
