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Apple Superbowl Ad?

Alright, this is a real long stretch, but the quote is
But a subsequent (Jan 20th) CNN Money article revealed that Apple did not have "any plans to advertise during the Super Bowl to mark the ad's 20th anniversary."
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That's what Apple said. So maybe they're ad wont be about the 20th Aniversary, but something else. They could announce something that wasn't neccessarily aniversary related....right...right??

like I said - It's a stretch.
 
true777

Generally there is no trickle down time. Europe, you may be interested to know, has access to the internet. And So we can check out macrumours just as quickly as you can.

Personally, i would say they are just risking a bet here. If there is no big Apple surprise during the match, then they lose nothing. If there is something, then they get credit for having the first rumour about it.

Having said that, it's not unlikely Apple have a secret add.
 
Originally posted by Adam Betts
APPLE and VOLKSWAGEN..

Mark my words. You'll be surprised.

One hint: deeper integration
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'vorsprung durch technik' - German company already with a link to Apple. Apple looks as though it is wanting to explore new markets. Everyone is expecting computers. Could it not be a computer but a G5 powered iCar!!!!! I like your thinking.:cool:
 
adamberti,

I think that you have hit the goal most accurately this time. Apple has made two anniversary macs, both of which were rediculously priced flops. The TAM was well over $5K upon its release. The speculation over screens: I believe to be utter hogwash, Apple wouldn't spend a Super Bowl slot on a new screen unless it was a 3D holographic projection centerpiece screen with a new version of OS X that can be used in 3D. Ah yes, now this is a long strech. Maybe Apple will waste a Super Bowl ad slot on a custom, hand crafted from silk, carbon fiber and mohagony mouse pad that came soaked in holy water.
-that my friend is a long strech

check everymac.com for exact info
 
Originally posted by howtoplaydead
SNIP
Maybe Apple will waste a Super Bowl ad slot on a custom, hand crafted from silk, carbon fiber and mohagony mouse pad that came soaked in holy water.
-that my friend is a long strech

check everymac.com for exact info
Click to expand...

I'd buy one of those :D
 
quote:
Originally posted by Adam Betts
APPLE and VOLKSWAGEN..

Mark my words. You'll be surprised.

One hint: deeper integration


'vorsprung durch technik' - German company already with a link to Apple. Apple looks as though it is wanting to explore new markets. Everyone is expecting computers. Could it not be a computer but a G5 powered iCar!!!!! I like your thinking.
Click to expand...

Well, there was that iPod + Beetle commercial; but i wouldn't jump from that to a G5 powered icar. my friend shoved an outdated g4/400 into the dash of his car to power his sound system, a small step from the ipod. Besides, a G5 powered car would be a miraculous waste of G5. It doesn't take a processor with the ability beyond that of a graphing calculator to control all the functions of one of today's vehicles.
 
Originally posted by howtoplaydead
Well, there was that iPod + Beetle commercial; but i wouldn't jump from that to a G5 powered icar. my friend shoved an outdated g4/400 into the dash of his car to power his sound system, a small step from the ipod. Besides, a G5 powered car would be a miraculous waste of G5. It doesn't take a processor with the ability beyond that of a graphing calculator to control all the functions of one of today's vehicles.
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sar·casm __ _P___Pronunciation Key__(särkzm)
n.
A cutting, often ironic remark intended to wound.

A form of wit that is marked by the use of sarcastic language and is intended to make its victim the butt of contempt or ridicule.

The use of sarcasm. See Synonyms at wit1.
 
Originally posted by howtoplaydead
Well, there was that iPod + Beetle commercial; but i wouldn't jump from that to a G5 powered icar. my friend shoved an outdated g4/400 into the dash of his car to power his sound system, a small step from the ipod. Besides, a G5 powered car would be a miraculous waste of G5. It doesn't take a processor with the ability beyond that of a graphing calculator to control all the functions of one of today's vehicles.
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Well a grill made from G5 mesh would be cool. :p

No problems with chip over heating either: :D

If the thing fully intergrated sat nav - car phone (bluetooth) - synch with home machine via wifi/network synch (ipod?) - radio - sterio (itunes) etc and made it all easy to use via audio commands etc I would suggest their would be a geek market for the Golf range.
 
that's it,

it is nearly almost not really official, I have not slept tonight because i was spending my lifeless night checking the apple site for any updates, Apple has posted their Pepsi commercial, the one we had all already seen is now on the Apple site. All hope of something new and exciting has drained from me.

I believe this to be all the new addtions to the Apple web site for the day.
 
Okay first of all... my comment about germans not knowing what football was... it was a joke. Sarcasm.

But to the comments I received about football being popular in Germany/Europe, I have been out of the country studying in Spain and other parts of Europe for the past 6 months. Their "football" (soccer) is amazingly popular. They also enjoy baseball from time to time, and they really like American basketball. That being said, nobody there watches american football. They, for the most part, think it is silly. Even at American bars, you can't pick up a good football game, but you can get all the tennis matches like the U.S. Open. No college FB. No pro FB. I'm sure the superbowl gets syndicated over there, but in the end, i stand behind my overall point that american football is not popular in Europe. I back this up by having lived in Spain for four months and Switzerland for a year as well as having a significant amount of my family currently living in Europe.

So while my comment was very sarcastic and very "ugly american"ish, I enjoy a little redneck USA supremecist humor from time to time and I really do think most germans couldn't give a hoot about tomorrow's game.
 
i know the meaning and pronounciation of sarcasm, as those the dude that's still playing along, aswitcher.
Actually, I still don't know how to pronounce the word sarcasm, when you typed it you neglected its spacing and sylabols not to mention the a with an arc above it. Should it have been used i might now know how to prononce sarcasm.
 
Football, and I mean REAL football, is not that popular in Europe nor in Germany in particular. But that being said, it is not unpopular either, it just doesn't have the fanbase it has in the States. It's not that they don't give a sh**, it's just nobody really knows anything about it, and who likes to watch games in the middle of the night, not knowing the rules? One may call that ignorant, but then again 85% of the American public don't even know where the hell Iraq is...
I love football, but everyone has their own interests, so who the hell cares?
As for the ad... we might as well see something, we might not, either way a lot of people seem to have a lot of money to spend and are just anxiously awaiting the arrival of a new $2000 product... I'll keep my fingers crossed for you guys :D
 
i use to live in brazil, it wasn't until i came here that i learned the rules of 'american football', or how to capitalize things, or not, or manage to make entire posts w/ out any capitals, or make run-on sentences. however, i did know that it existed.
 
Originally posted by howtoplaydead
i know the meaning and pronounciation of sarcasm, as those the dude that's still playing along, aswitcher.
Actually, I still don't know how to pronounce the word sarcasm, when you typed it you neglected its spacing and sylabols not to mention the a with an arc above it. Should it have been used i might now know how to prononce sarcasm.
Click to expand...

Sorry about that, i just did a quick copy and paste from dictionary.com

Maybe you should go there to look for your "sylabols". Hee hee, hee hee hee.

:D
 
Question for Americans!

What time is this match on at? I`m on Central European time here.


Also, I would imagine American Football is unpopular in Europe because we have rugby, which is pretty much the exact same sport except without the armour.

It would be VERY cool to have the Rugby teams play the American football teams.

(like in Ireland we play our Gaelic teams against the Australian "Aussie Rules" football teams. Its very fun).l
 
Originally posted by spaceballl
Dude, the rumor is from a german site. Germans don't even know what football is.
-Kevin
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Hahaha! Yeah, right!
I will watch it... and I am from Germany...
 
IF there's a Superbowl ad from Apple, I'm also of the opinion that it would be huge and different- not displays, not even computers. Now I know the Superbowl is one of the most watched events on TV (second only to the World Cup, isn't it?) but if you consider the target audience, are they also Apple's target consumer? I have absolutely no training or education in advertising but I think the average Superbowl viewer and the average Mac user (or consumer interested in the majority of Apple products) are two different animals.

This said, I believe that this rumored ad will be for a product aimed at the Superbowl viewer.

Enter the iBox (or whatever the proposed set-top box is code named). A product for intellectuals, business-minded people, men, women, children, active people, couch potatoes, everyone.

Squire

<edit: I just checked the TV schedule to see what time the game is on. It's on the American Forces Network here which doesn't show any commercials. Incidentally, there's a program on tomorrow night called The Superbowl's Greatest Commercials. Might be interesting.>
 
Originally posted by MrSugar
I hope to be stunned, it has happened before. But I know in my head that Apple has little likelyhood of screwing Pepsi and releasing a brand new computer over the itunes song giveaway. Please... please let this date be the sared one.
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Screw Pepsi? Pepsi is beginning a new promotion to give away music to purchasers of some of their products. Despite what you may read here, this is not an Apple ad but merely mentions of of the Apple brands as it is the method of redeeming the prizes. How would Apple advertising something else "screw" Pepsi? They don't even target the same demographic (maybe iPod and iTunes does).

Scene in the typical American living room:

Ad: Presenting the new G5 iMac, celebrating 20 years of the Macintosh.

Teenager: Like, OMG, a new $2,500 computer. I'm like so going to not buy Pepsi for a year to save up for one of them.
 
Originally posted by Squire
IF there's a Superbowl ad from Apple, I'm also of the opinion that it would be huge and different- not displays, not even computers. Now I know the Superbowl is one of the most watched events on TV (second only to the World Cup, isn't it?) but if you consider the target audience, are they also Apple's target consumer? I have absolutely no training or education in advertising but I think the average Superbowl viewer and the average Mac user (or consumer interested in the majority of Apple products) are two different animals.
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Last year's game on ABC was watched by 138.9 million people in the US or 51% of the population. Seems to me lots of their target demographics can be found there; maybe even a switcher or two.
 
Originally posted by rdowns
Last year's game on ABC was watched by 138.9 million people in the US or 51% of the population. Seems to me lots of their target demographics can be found there; maybe even a switcher or two.
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I do not believe that 51% of the US population watched that game, no matter what any statistic says. My guess is that 51% of the households were tuned into the game.

The average football viewer is an adult male.

I appreciate the stat but I simply don't believe it in the way you worded it.

Squire

P.S. What were the results of the MacRumors Poll asking who was going to watch the game?
 
20 years ago Apple posted their "teaser" for the Mac at the Superbowl with the actual product being released Monday. I think its possible this will happen again. They probably signed a contract just like they did with GarageBand.com to keep everything secret. I think we will see a "teaser" trailer of a new product to be released tommorrow.
 
Super Bowl

Originally posted by arsonist
What time is this match on at? I`m on Central European time here.
{snippage}
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CBS television network coverage of the Super Bowl begins at 5:00 PM USA Central time. Kickoff is supposed to be at 5:45 PM.
... 45 minutes of commercials and commentary.

Of course I could whine for a G5 laptop, but I may as well whine for the return of beige. :p

Or I could whine: if Apple doesn't release a new model computer right-this-second, I am going to buy a $400 Dell.:rolleyes:
=-=
JJ
 
Originally posted by Squire
IF if you consider the target audience, are they also Apple's target consumer? I have absolutely no training or education in advertising but I think the average Superbowl viewer and the average Mac user (or consumer interested in the majority of Apple products) are two different animals.
Click to expand...

Everyone is looking for the Superbowl to debut a super fast G5 PB, or a dual processor 3 GHz, or some incredible technological computer breakthrough, but such products would be way out of the financial reach of most Mac users, let alone the majority of viewers.

Where has any previous special edition Mac got Apple marketshare? Anywhere? Nowhere? I get the feeling that Apple are thinking a lot more expansively now. Think of iTunes as the Apple marketing model now.

(Conjecture) If you download a winning tune, what are you going to play it on? - Apple are hoping, an iPod. They got that based covered on their website.

What are you going to actually download iTunes onto? At the moment 95% will be downloading to a PC. If anything is going to get Apple noticed and win public minds over to buying an actual Mac computer, Apple has to admit that surfing Sally and emailing Mickey do judge a basic no frills computer on price.

Therefore I would bet that if anything is launched for Superbowl, which is highly doubtful, it will be something simple that makes viewers go wow, twice.

Firstly, has the general public actually ever seen the Mac Operating System at work? What would be more wow than seeing a demo of Panther handling iTunes, plus some snazzy demo of it integrating with the rest of iLife.

Then just as viewers think they like that a lot, but it'll cost a bomb to get the computer that does all that stuff, the camera backs off the desktop to reveal a computer obviously made by the company that makes the user-friendly iPod.

Ladies and gentlemen, Apple 's birthday treat could be an ad for the 20th anniversary eMac or something "entry level" - and the biggest wow will be when millions see the manageable price. (/Conjecture)
 
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