What??????? If Apple is announcing this several months ahead of time that is because need to get the device, in an open public fashion, to the FCC so can be approved. You don't send them a device and then radically modify it.
It's obvious that you've never done a FCC certification for a product. A manufacturer doesn't send the FCC anything but the test data on a product. The FCC doesn't do a thing except review the certification application and issue a number. Their revue is mostly to see that you've included all the necessary test data and included a check.
You can send them a beta version with bug fixes coming in the software or an unfinished minor app or two, but the physical device is 'done'.... except if you fail the FCC tests. Those are the only revisions you'd be doing at that point.
Again, once you imagine the process incorrectly, everything you imagine after that is faulty too. In the case of the iPhone or iTablet many revisions are possible as long as the transmitter portion of the device is not changed. Since that device is a module, you can do a lot of things and not have to reapply. What you are suggesting is akin to not being able to change a microphone attached to a transmitter without recertifying the transmitter.
During the life of the iPhone it may go through many revisions and still have the same FCC certification number. A manufacturer has a lot more latitude then you imagine.
Nevermind the manufacturing logistical queue that takes months to get spun up to build a new product. Whatever they show will largely be it as far as physical form and hardware goes. I don't think it will be bug free, but the software will be 'mostly done'.
You are right about the manufacturing logistical queue. I don't know what that may be in Apple's case, but they have made some steps in gathering the the basic memory, and modules they need already.
There is no time to radically go back and change the focus. That would be a revision 2 of the product later.
No, I'm not suggesting that anything radical may be done. However, if their end-user feedback indicates that the product has something fundamentally wrong that isn't easily correctable, then they may not pull the trigger to turn on manufacturing.
Somewhere, within Apple, they have determined how the commercial sector will use this device, and what things about it makes it a compelling purchase. At this point, they may be verifying their suppositions.
What folks may be seeing are different prototypes... some of them not targeted toward production .... just dead end thrown out there.
There's where you and I differ. I would expect that the different prototypes are indeed helping Apple determine that they are on target with their earlier marketing ideas.
If Apple vettted ideas of users never would have dumped firewire from the macbooks last year. No reasonable sampling of users would have hightlighted that as a 'good' idea.
I agree with you on this, however you are talking about a modification done to an existing product vs. introducing a totally new product category. Two totally different animals.
It is just going to be a product. The OS is moot to the app store. If it played some HUGE role then the billions apple is making (directly and indirectly) off of iTunes downloads to Windows would present a problem. then don't. Mac OS X , Windows, iPhones OS .... immaterial. The iTunes store is a WEB APP. it is OS agnostic. What the device needs rather than a particular OS is simply a TCP/IP connection and some elements of webkit running on top the OS. That's it.
Likewise the hardware is immaterial. As long as it can send TCP/IP packets... that's it. The screen size??? blah. minor/minuscule factor.
I can't even comment on this. You aren't making sense in ignoring the synergism a well-thought-out ecosystem can leverage a new product's value.