It (Broken Promises) is not comparing W7 with older versions, it's saying that M$ keep regurgitating the same promises with every OS release.
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Apple Targets Windows 7 With Three New 'Get a Mac' Ads
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I don't recall Apple critisising MS for that. It seems Apple has found loads of other Windows shortcomings they can poke fun at (and make us all laugh) without having to mention the fact that it looks crap and/or looks too much like before.
The way Windows looks has always been the least of its problems!
customer satisfaction is a pretty lame point but the PC news is funny 
though I'd rather see apple putting ads out regarding the new hardware instead of mocking windows 7. more positive than negative stuff.
though I'd rather see apple putting ads out regarding the new hardware instead of mocking windows 7. more positive than negative stuff.
They always criticise Windows for being same old, same old. That probably means the entire experience rather than just the GUI, but still.. it's the same thing.
So you're saying that Apple shouldn't highlight the fact that Windows has the same old problems with the user experience, because Snowy looks a lot like Panther did?
customer satisfaction is a pretty lame point but the PC news is funny
though I'd rather see apple putting ads out regarding the new hardware instead of mocking windows 7. more positive than negative stuff.
True, but it wouldn't be as funny
Would be good if normal people got a good look at the mew iMacs to see what they're missingSo you're saying that Apple shouldn't highlight the fact that Windows has the same old problems with the user experience, because Snowy looks a lot like Panther did?
What many persons here is saying, or at least I am, is that why the inherent need of Apple to highlight anything Windows at all?
Throwing crap around, to better yourself, regarding truth or not is not an admired trait with any intelligent mind.
The 'ads' from http://www.microsoft.com/windows/windows-7/what-is-windows-7.aspx require additional plug-ins to be viewed in Firefox, so I am yet unable to view them; I see no point in installing anything else just to view what could have been in a 'universal' format.
As for the comment that the W7 finder is faster/better than SL ... well, it's about time! Windoz users have complained about Vista, and my experience with managing files in XP on my own system (a PC notebook) has been as bad as Apple's Prodos from the '80s.
All of the W7 features in the M$ ad [http://www.microsoft.com/windows/windows-7/what-is-windows-7.aspx] I have had on my Mac for as long as I have owned a Mac (more than 10 years). What took M$ so long?
Somehow I don't think that the people making the commercials are the same one fixing bugs. In fact I would be scared if they were!
Actually, no. I buy Macs because generally they are more reliable, easier to configure, easier to troubleshoot, more intuitive, and less clunky than Windows machines. They are priced a tad higher but then again a MacBook Pro feels so much more solid that your typical eMachinesHPDellSonyToshibaAcerLenovo Platistico craptop. BMWs cost more than Chevys too ya know. I don't see too many legit comparisons b/t 335s & Impalas. Honestly, if Windows machines compared better to Macs I'd have no problem considering them. As far as I'm concerned Macs are worth every dime.
Also, speaking of misleading, the term Apple Tax ranks #1. Taxes, buy nature are involuntary payments. If you don't pay them you pay additional penalties, and can even end up in jail. If you buy an Apple product you do so voluntarily... usually joyfully.
Maybe I'm reading it wrong, but if Apple has been consistently getting a larger Mac user base each quarter and each year, and these ads are the only ones behind it, I say it's working. So, why all the knocking?
I'm not about to sift through 11 pages of swipes from people on either side of the fence, but whether I'm an investor or just a person curious about getting an iMac, it obvious that they must be doing something right by these ads.
Now, if they suddenly switched gears and started to show the neat features of Snow Leopard or the Mac line, you might get people who will think, "yeah, that's nice, but I don't want to make all that effort to switch." So, the best way to get someone to switch is by comparing what they have (or effectively, what they don't have) to what they can have.
Lots of ads show that they're "better than the leading brand" or "compared to brand X," whether it be for car insurance, peanut butter, cell phone carriers, or paper towels. Who are they all targeting? Switchers. Not new people. The market is already saturated, and everyone is a customer. Now, it's all about stealing the other people away.
I would understand all the bickering if Mac sales haven't been stellar, but you have to remember that if PCs dominate the market by over 85%, it's going to be an uphill battle and it had better be effective by hitting them in the nerve.
I say these particular ads are quite effective, and this is coming from a guy who's only 2-years-old on the Mac side, coming from the Microsoft side as far back as 1985, dealing with all the frustrations of Windows from "3.1" to "Vista," and "Windows Mobile" from it's "Palm PC" and "Handheld PC" days.
I'm not about to sift through 11 pages of swipes from people on either side of the fence, but whether I'm an investor or just a person curious about getting an iMac, it obvious that they must be doing something right by these ads.
Now, if they suddenly switched gears and started to show the neat features of Snow Leopard or the Mac line, you might get people who will think, "yeah, that's nice, but I don't want to make all that effort to switch." So, the best way to get someone to switch is by comparing what they have (or effectively, what they don't have) to what they can have.
Lots of ads show that they're "better than the leading brand" or "compared to brand X," whether it be for car insurance, peanut butter, cell phone carriers, or paper towels. Who are they all targeting? Switchers. Not new people. The market is already saturated, and everyone is a customer. Now, it's all about stealing the other people away.
I would understand all the bickering if Mac sales haven't been stellar, but you have to remember that if PCs dominate the market by over 85%, it's going to be an uphill battle and it had better be effective by hitting them in the nerve.
I say these particular ads are quite effective, and this is coming from a guy who's only 2-years-old on the Mac side, coming from the Microsoft side as far back as 1985, dealing with all the frustrations of Windows from "3.1" to "Vista," and "Windows Mobile" from it's "Palm PC" and "Handheld PC" days.
Apple is running out of good arguments, so they use customer service satisfaction now? Oh, please...
They should make a new series of commercials and advertise whats good about a Mac and not what Windows hasnt or doesnt do good. I did not see any commercial about Snow Leopard. Especially because Windows 7 isnt as bad as Vista anymore and could regain some market share.
They should make a new series of commercials and advertise whats good about a Mac and not what Windows hasnt or doesnt do good. I did not see any commercial about Snow Leopard. Especially because Windows 7 isnt as bad as Vista anymore and could regain some market share.
Very smart marketing campaign for Apple this week.
First, the introduction of the new products.
Second, these ads.
Business is business, money is money, at the end of the day. Mac isn't for everyone (it is for me). Likewise, Windows isn't for everyone.
First, the introduction of the new products.
Second, these ads.
Business is business, money is money, at the end of the day. Mac isn't for everyone (it is for me). Likewise, Windows isn't for everyone.
And I have NEVER had a crash in ANY of my Macs - and I have been using them since 1990.
Snow Leopard installed? Why? I know to wait till all of the early adopters have tested a new OS. That's one reason my PC notebook still has XP.
Apple is running out of good arguments, so they use customer service satisfaction now? Oh, please...
They should make a new series of commercials and advertise whats good about a Mac and not what Windows hasnt or doesnt do good. I did not see any commercial about Snow Leopard. Especially because Windows 7 isnt as bad as Vista anymore and could regain some market share.
1) I'm fairly certain Apple has boasted about its customer service satisfaction ratings for years and years. I remember Apple back in the early to mid 90s when it's customer service was impeccable. It's gone down since then but not as much as the likes of Dell, HP, etc. It's a legit point. When people have issues with their computer they want someone to help them, not push them off the phone or make them jump through hoops.
2) There have been plenty of I'm a Mac ads showing off Mac s/w & features. But people are too familiar w/ the downsides of PCs. These are the ones that actually get people thinking maybe they should give Macs a look. And by Apple's Mac sales and profits last quarter I'd say they are effective. Given that why change from what is working?
Complacent or just have a good feel for the marketplace and know how to time it? Apple's success has been pretty much straight up since 2003 and plenty of competitors have tried to knock it down.