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Apple Teams Up With Dwayne 'The Rock' Johnson for Siri Movie
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It's a good thing that they disabled comments for the video. It's going to get savaged pretty bad. Painful to have to sit through that.
These negative comments are hilarious ... it's an ad. Who cares what they call it. They hired one of the top actors/personalities in the world today, came up with a goofy but fun idea and produced a spot to show off Siri. Whether it works and brings in new customers or like some said, reminds iPhone users to give Siri another try, who knows but they wanted to do something different and they succeeded in that at least.
This advert for Siri seems to have done its job. Love it or hate it, over a million views on YouTube and nearly 400 comments on here (let alone all the other tech websites that have articles on it) in less than a day is a success.
You don’t have to like what you see, as long as you see it and talk about it. they’ve won.
You don’t have to like what you see, as long as you see it and talk about it. they’ve won.
So why do I need an Apple Watch again if I can do all this with my phone?
From personal experience, Siri is usually reliable enough for the basic stuff, but maybe I have simply set my standards low and don't really bother experimenting with more complicated commands.
For example, I can use Siri to dictate a quick message, make quick calculations, start timers and alarms, get map directions, and play music. But I find Siri really shines when I use it from my Apple Watch.
Siri dictation is a lot more hit and miss, but even at just 60-80% accuracy, it can still be faster than manually typing everything out. Not too shabby, and I am pretty pumped for Siri assistant on watchOS 4.
Really smart ad. The original marketing of Siri as some kind of general AI was terrible. It created unrealistic expectations and it encouraged people to make random queries that inevitably failed. The reality is that voice UIs are not general AI and won't be any time soon. Rather, they are command lines that accept fuzzily-worded commands.
This ad does a good job of re-orienting user expectations to that reality by demonstrating the most common simple use cases that can materially make your day easier. Apart from summoning Lyft, which is a bit niche, the queries in the ad are simple, common, memorable, and generally the most reliable Siri commands: phone calls, texts, weather, reminders, calendar.
This ad does a good job of re-orienting user expectations to that reality by demonstrating the most common simple use cases that can materially make your day easier. Apart from summoning Lyft, which is a bit niche, the queries in the ad are simple, common, memorable, and generally the most reliable Siri commands: phone calls, texts, weather, reminders, calendar.
Too long for my taste (i.e. not little) and with my SIRI experience, I doubt it can do half for me of what was shown.
I try every once in a while to see if it has improved, so far minute advances.
Sames as AirPods. So you don't have to flip out your phone for quick stuff if you can use Siri or a quick glance instead.
Additionally, Apple Watch is for checking time (of course,) notifications, health and fitness, and limited info that can be handled without iPhone.
AirPods for Siri and Music (by the way, they are great at that.)
It has that many views because The Rock. Nobody cares about Siri. This isn’t going to make people think Siri is cool, sorry Apple.
It was cute.
Also good for spotting the folks who take stuff too seriously.
Also good for spotting the folks who take stuff too seriously.
I really wish they would spend their money and time on things I actually want to buy... like an iPad Mini5 / Pro, a convertible MacBook, Mac Mini updates and a Mac tower that slots in between the Mini and Pro.
Well, it's better than the WCW Mini Movies. Next up: Rock and Siri take down Big Van Vader's White Castle of Fear.
The point isn't to make Siri cool. The point is to show people how Siri can fit into their lives. When you look at what The Rock was actually doing with Siri in the ad, it's the same common everyday tasks that we all do: phone calls, texts, checking weather, checking his calendar, making reminders, etc. It's smart for Apple to be focusing on the most simple, common, and reliable Siri commands rather than perpetuate the notion that Siri is a general AI that you can ask anything, as older Siri ads did.
Agree.It was cute.
Also good for spotting the folks who take stuff too seriously.
Throwing bad products at people is so intrinsically sad that it becomes hilarious and cute again.
Then let him do bookkeeping and bring in someone else