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Well Apple is not long term thinking here.
Even if Epic loses this battle, today’s kids are tomorrow’s adults/customers.
This will leave a bad rotten Apple taste in their mouth, all these kids will avoid Apple in the future, Apple will end with a f’up business, anyway.
I like the fact that one more video game is not on my son's iPhone. It's a selling point for me.
 
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If Apple does not pull the game, what stops other devs from doing the same ****? Apple is doing exactly what their ToS says, and not playing favorites.

Oh, I'm not saying Apple is not following it's own made up rules.
I'm just saying it does have total full choice in what it does.
It could chose to cut the app store fee to 15% next week, and probably all these problems and arguments would simply vanish.
It has total control and choice.
Just I have issues with them making out this is somehow set in stone by others and they have no choise whatsoever, which I'm sure you would agree is factually not the case.
 
But Apple doesn’t charge everyone on the App Store. Why should Apple make money from Epic but not Netflix other than it’s Apple’ s store and they get to make the rules (which isn’t really a good argument).

The main argument for Apple being able to make the rules for their own store is it is their own store.
 
You apparently have no idea what a monopoly is, don’t you.

Why don't you enlighten us with a citation? Let's start with https://en.wikipedia.org/wiki/Monopoly#Law, for better or worse.

Epic is going to have a tough battle to prove that App Store policies harm consumers. Apple was clever to specify in developer agreement that apps on App Store cannot charge higher prices than elsewhere. The consumer isn't harmed here. The developer gets to collect 30% less from a sale to iOS customer vs direct payment, the developer also gets access to all of Apple's customers. That audience for the app is an asset that Apple developed by spending R&D money on their ecosystem. It's worth money and 30% is the "price of admission" if you want to monetize Apple customers.

Epic will also need to carefully define "market" where Apple has a monopoly. Apple doesn't have dominant market position in mobile devices, so that goes out the window. Being the only manufacturer of iOS phones is not a monopoly as iOS is a closed-source OS per Apple business strategy.
 
Does this mean that Epic can never ever make another app on the App Store?

Can they make a new account under a different subdivision?

Can they even decide to get rid of their payment system and put Fortnite back on the store now that their account has been deleted?
They will return, once the courts force the changes to the App Store policies.
 
If there was another way to install onto iOS devices this would be a non-issue. But as you can only do it through the App Store that’s why epic is complaining. I imagine fortnite players next phones won’t be an Apple device.
In a normal store if a store wants too much of your margin, you sell elsewhere. With Apple devices it’s a monopoly. Epic won’t be the last to push back.
 
Thats one way to phrase it.
The other way to phrase it is Sony, Microsoft, Nintendo, etc have historically sold their hardware well below cost because consoles have usually been cutting edge technology out of reach to consumers at the price point needed to make it a toy for children. So yes, they have historically subsidized hardware with their revenue sharing on the software.

Vs when you go out and buy a $1200 iPhone, Apple is making a 30% profit, not a 30% loss.
Console pricing is a business decision. Console makers can charge $1,000, or give them away 🤷‍♂️

Whether or not consoles would sell as well if they were priced higher has zero to do with Apple’s App Store policies or rates. Nor would it prevent Apple from charging 30%. Or 40, 50 or 60%, for that matter.
 
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On what can or can’t be on the App Store. Keeping apps that may compete with their services crippled or out of the store completely. Where are the Xcloud, Stadia and other game streaming apps? Not on the iOS store due to stupid policies Apple is too stubborn to modify to allow these apps on the platform. There are so many examples but people on these forums seem to have Stockholm syndrome.
They have a monopoly on their own platform...right.

Why can’t I buy a Tesla with a Chevy volt electric power train installed? Those damn monopolists...
 
Nobody wins here. But before someone starts justifying that 30% entry... just remember what Apple's corporate tax rate is due to some creative accounting.
But they are not breaking any laws, they are working within the laws that were put forth by congress
 
Why don't you enlighten us with a citation? Let's start with https://en.wikipedia.org/wiki/Monopoly#Law, for better or worse.

Epic is going to have a tough battle to prove that App Store policies harm consumers. Apple was clever to specify in developer agreement that apps on App Store cannot charge higher prices than elsewhere. The consumer isn't harmed here. The developer gets to collect 30% less from a sale to iOS customer vs direct payment, the developer also gets access to all of Apple's customers. That audience for the app is an asset that Apple developed by spending R&D money on their ecosystem. It's worth money and 30% is the "price of admission" if you want to monetize Apple customers.
Without the developers, Apple would not have customers. No apps, no customers. Look at Windows Phone and how the lack of prominent apps made people not purchase the phones.
 
“Apple says that disabling in-app purchases will protect users as Fortnite's new season launches as Epic had been directing users to Apple's support staff to get purchase refunds.”

So Epic is happy to direct customer to Apple support staff. Doesn’t this indirectly admit Apple provides support for that 30% fee...
 
There is a simple way this can be resolved.

Apple creates a 2 tier developer platform. Keep the $99 a year standard platform with all the current rules for your small developer.

Add a 2nd tier that costs a huge amount per year I’m talking a few million $, but less than the developer would pay for the usual 30% cut. The developer can add their own payment system alongside Apple’s and offer the savings to the customers who would be willing to pay using their service such as what Epic tried to do when it got the ban.

This way Apple still makes some cash albeit less than with the current 30% of IAP’s. The cost will be too high for your small scale scam developer who would make an app that would implement a dodgy payment portal that would skim your cards as only the really large genuine developers could afford the price of entry, and for consumers all the Apps will still be in one store, and Apple could add an option for parents to lock out the 3rd party payment system for kids devices.
 
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Wait... what?

In-app purchases are tied to your AppleID... they use your credit card saved in your Apple account... Apple verifies your password and FaceID/TouchID... and so on.

So unless I'm mistaken... in-app purchases have absolutely everything to do with Apple.

Of course Epic doesn't like that... since Apple takes their 30% cut. But those are the rules they agreed to when they put Fortnite on the App Store years ago.
It's only tied to your Apple ID because Apple made that requirement. It's an artificial limitation.
Applications are more than capable of processing a transaction without Apple acting as the middle man and taking a cut in the process.
 
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If there was another way to install onto iOS devices this would be a non-issue. But as you can only do it through the App Store that’s why epic is complaining. I imagine fortnite players next phones won’t be an Apple device.
In a normal store if a store wants too much of your margin, you sell elsewhere. With Apple devices it’s a monopoly. Epic won’t be the last to push back.
100% false. Android has alternate app stores, but fortnite also sued google because they want to be on the Play store.
 
Fair enough.

Apple has had episodes of abuse of power, but this is not one of them. Epic is trolling and trolls should get banned.
 
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Oh, I'm not saying Apple is not following it's own made up rules.
I'm just saying it does have total full choice in what it does.
It could chose to cut the app store fee to 15% next week, and probably all these problems and arguments would simply vanish.
It has total control and choice.
Just I have issues with them making out this is somehow set in stone by others and they have no choise whatsoever, which I'm sure you would agree is factually not the case.

Target should cut prices too!
And grocery stores!
and pizza places!

But why? Because you feel they should?
 
The CCP isn't going to give up on this one. We pissed them off by banning Huawei and now it's payback time.
 
It's time for 3rd party developers to remove their Apps from the Apple store, it'd be interesting to see Apple losing major 3rd party apps and see if they still insist on the 30% greedgate.

iPhone without 3rd party apps is dead, anyone thought about that?

I wish a lot of them would, some of the apps are crap and should not be on the app store. I wish Apple would take a more aggressive stance against some of these developers, when you have a problem with a 3 party app who do you blame (apple) not the developer, a lot of the developers cant be reach to inquire about what is wrong with the app or when you are having problems.
 
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There is a simple way this can be resolved.

Apple creates a 2 tier developer platform. Keep the $99 a year standard platform with all the current rules for your small developer.

Add a 2nd tier that costs a huge amount per year I’m talking a few million $, but less than the developer would pay for the usual 30% cut. The developer can add their own payment system alongside Apple’s and offer the savings to the customers who would be willing to pay using their service such as what Epic tried to do when it got the ban.

This way Apple still makes some cash albeit less than with the current 30% of IAP’s. The cost will be too high for your small scale scam developer who would make an app that would implement a dodgy payment portal that would skim your cards as only the really large genuine developers could afford the price of entry, and for consumers all the Apps will still be in one store, and Apple could add an option for parents to lock out the 3rd party payment system for kids devices.
lol how did Apple survive without 30 percent cut on the Mac? Funny how people are so blind and love this prison Apple has built on iOS. We can have a nice secure iOS without such draconian policies.
 
You do realize that is exactly what Epic was trying to do? Fortnite is the app. Apple controls the distribution of it. In app purchases have NOTHING to do with Apple. Epic wants to charge for those, since Apple DOES NOTHING to get the money for those! How is that so hard to understand?

Since you're familiar with Walmart, does Walmart get a piece of every streaming service you purchase for the TV you bought from Walmart? Does HBO, Netflix, Hulu, etc., give Walmart 30% of what you pay streaming services because you got your TV from Walmart? Of course not, so why does Apple feel they should deserve such huge amounts of money for something they have no hand in (or at least they wouldn't if Epic could process their own payments).

I'm so tired of analogies that aren't even proper! Once the app has been downloaded to your device, Apple's job is done (or it should be, were it not for the fact that Apple insists on processing the payment for items in the app Apple doesn't own or control). They shouldn't get a dime for IAP's. Maybe there shouldn't be free apps if there are IAP?
Bad analogy because of the way IAP work. Many developers give the apps away for free (in Apple’s marketplace) so they can make money on IAP. Walmart and other retailers don’t accommodate that kind of business model either, why should Apple? Direct to consumer means bypassing the App Store altogether, something Epic hasn’t done and won’t do, because they need the marketplace to reach consumers, just like other companies need Walmart.
 
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