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Apple to Attend CES in 2010?

Wtf?

We don't see the value in a trade show.
...a few weeks later...
We now see the value in trade shows.
Gimme a break.

You know, I would actually rather watch "Gimme A Break" than to see this happen.
And that show sucked BAD.
 
Strategically, this is one of the best things Apple could do, in my opinion. Much like the description said, Apple is trying to place themselves amongst the competition and the rest of the industry in which they are starting to regain market share in the computer market and maintain and grow with very strong products with iPod and iPhone.
 
CyberBob859 said:
Second - They have stated that they want to release products on their own schedule. That they can use their stores to get the message out. If so, then why even consider CES?

.
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may be because CES is the same? at CES, they dont force the compneys to release the products. Most take 6-10 months to even come out.....

snberk103 said:
If true, I think the logic is that at MacWorld Apple was preaching to the converted (for the most part). Whether or not MacWorld happens, the people who go to MacWorld would buy Apple stuff, regardless.

At CES, Apple has the ability to reach out to a bunch of insiders, whose decisions matter to Apple's sales strategy. My understanding is that CES is not open to the public, but is reserved for people in the business. These are people whose buying decisions matter to Apple, and it's effort to increase their market share. These are the people who will open the door to new markets for Apple.

Apple won't need to reserve their newest announcements for CES like they did for MW. At MW the keynote was being rated by people who already knew and loved the product, and were expecting the next revolution. At CES the keynote attendees will have a much lower expectation.

I'm not saying that moving to CES is good, just that I see Apple's logic.
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No, no, you hit it right on the head.

steve jr. said:
Strategically, this is one of the best things Apple could do, in my opinion. Much like the description said, Apple is trying to place themselves amongst the competition and the rest of the industry in which they are starting to regain market share in the computer market and have very strong products with iPod and iPhone.
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Exactly, and like I said, it may be a good thing. Plus its just a rumor, so we shouldnt be freaking out right now
 
For CES 2010 Apple will be introducing the 45, 55, and 65 inch iMacTVs.
 
.Chris said:
Microsoft is not the only one at CES...
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Not only that but Microsoft rarely if ever "released" anything at CES. They always talked about what would be released in 6 months or so. This would give Apple the opportunity to show off new tech and say " we will have it out in 6 months" without any backlash from the Mac community.
 
i also had doubt about this at first, but i think Apple might do CES....however...no where near the degree of a macworld....no keynote...nothing like that....just a presence....and nothing more....i can see that...
 
.Chris said:
may be because CES is the same? at CES, they dont force the compneys to release the products. Most take 6-10 months to even come out.....
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So where is the benefit for Apple being that they don't like to talk about new hardware until it is shipping within the next month?
 
steve jr. said:
Strategically, this is one of the best things Apple could do, in my opinion. Much like the description said, Apple is trying to place themselves amongst the competition and the rest of the industry in which they are starting to regain market share in the computer market and maintain and grow with very strong products with iPod and iPhone.
Click to expand...

Absolutely. Personally, I always thought it made sense that Apple get involved with CES -- because it's where the competition is at. The nice thing is that Apple would have a fresh start here, and not necessarily have to release a product each year (as Macworld attendees have come to expect). As Apple has once again become a force of change in the tech world, stepping it up and taking the limelight is one of the greatest moves they can make.
 
If it does happen, then, wow.

It'd be awesome to see Apple taking the battle to these companies' doorsteps. For long, Apple's been encapsulated in their own little MacWorld, and CES would be the ultimate stage to overshadow the competition -literally.

It'd be sweet if a fully-recovered Steve would schedule his CES keynote at the same time as Ballmer's. :rolleyes:
 
ziggyonice said:
The nice thing is that Apple would have a fresh start here, and not necessarily have to release a product each year (as Macworld attendees have come to expect).
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Do you actually think that Apple would go to the trouble and expense of CES and announce or introduce nothing? The press would criticize them to no end.

The expectation to dazzle the world will be just as great at CES as it was at MacWorld.
 
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jmggs said:
Apple are more consumer oriented and more mainstream....
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Apple is becoming more mainstream than ever before. Not sure if this is the best idea.. But we'll have to see what might come from it...
 
HA!

It's all becoming so crystal clear. Apple's decision to not be at Macworld anymore isn't about them wanting to get out of trade shows, it's because they don't like how much control Macworld Expo's parent company has over them at them. It's another page in the stupid NY/Boston fiasco from a few years back.
 
From my perspective Macworld is where Apple belongs, not CES. Why on Earth would Apple want to be at CES? That's where the the Microsofties hang out.
 
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mathcolo said:
From my perspective Macworld is where Apple belongs, not CES. Why on Earth would Apple want to be at CES? That's where the the Microsofties hang out.
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Never been to CES, have you?

(Written from my hotel suite in the Venetian, Las Vegas, at the end of the second day of CES ;) )
 
Didn't an older post state that Apple's decision to leave Macworld was a political one? To be honest, I don't know exactly what that means, but let's think about what their presence at CES might mean. Maybe they're trying to steal Microsoft's and all other competitor's thunder at the show and by doing so, stealing goggling eyes and consumers? Trust Apple, they're geniuses when it comes to marketing and if they're at CES next year, there's a good reason to it. Most of the people that kept an eye on Macworld were Mac enthusiasts. CES probably has a bigger audience than Macworld and that might be the reasoning to why Apple would want to be there next year. Remember, they're competing for consumers and you can only get so much out of your loyal followers before you have to reach out to your competitor's consumers.
 
I think it makes a lot of sense for Apple to exhibit at CES rather than a niche expo like Macworld. Simply put, CES has a more diverse demographic than Macworld and any good company knows that expansion into other markets is the primary objective. For the most part, people attending Macworld are already loyal customers.
 
Umbongo said:
So where is the benefit for Apple being that they don't like to talk about new hardware until it is shipping within the next month?
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Not always the case. The iphone...

and times do change...

CaryMacGuy said:
How about a Job/Ballmer joint keynote (could be worth a couple of laughs)...
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Expect steve wold be the calm one and balmer will have the heart attack

JackSYi said:
I think it makes a lot of sense for Apple to exhibit at CES rather than a niche expo like Macworld. Simply put, CES has a more diverse demographic than Macworld and any good company knows that expansion into other markets is the primary objective.
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Theres someone who thinks outside the box!
 
AidenShaw said:
Never been to CES, have you?

(Written from my hotel suite in the Venetian, Las Vegas, at the end of the second day of CES ;) )
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Nope, just MWSF. ;)

I do believe that 99% of the showcased products at CES run on some sort of a Microsoft platform (Windows, Windows Mobile, whatever)... That concludes me to think that CES is for Microsofties. :D
 
mathcolo said:
From my perspective Macworld is where Apple belongs, not CES. Why on Earth would Apple want to be at CES? That's where the the Microsofties hang out.
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It is important to remember that about 2/3 of Apple's business center around consumer electronics.

It is surprising to me that it has taken this long for them to be at CES.

Of course, going back to Schiller's comments from an earlier story, January doesn't usually fit into Apple's product cycle. They would be smart just to have their special events/WWDC and call it a day. The 200 some Apple stores can serve as their trade show booth.

It is a sad day when Macworld is gone but maybe it is for the best. Anyways, I have always enjoyed Mac Addict/Mac Life more.
 
mathcolo said:
Nope, just MWSF. ;)

I do believe that 99% of the showcased products at CES run on some sort of a Microsoft platform (Windows, Windows Mobile, whatever)... That concludes me to think that CES is for Microsofties. :D
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You do also realize that those "Microsofties" are potentially new customers to Apple right? ;)
 
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mathcolo said:
Nope, just MWSF. ;)

I do believe that 99% of the showcased products at CES run on some sort of a Microsoft platform (Windows, Windows Mobile, whatever)... That concludes me to think that CES is for Microsofties. :D
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From where does this "belief" come?

The big booths here are Samsung, LG, Sony, Panasonic, Clarion, Hitachi, Toshiba, Dolby, Kenwood, Altec Lansing,... Toshiba's booth is all about big LCD televisions - but in a corner are a couple of laptops. Look at Samsung's CES press release - no mention of Microsoft or Windows.

Microsoft and Intel have podunk booths by comparison to the CE companies.

To say CES is "for Microsofties" is simply ignorant....
 
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