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Apple to Attend CES in 2010?

To me this is simply a statement of Apple's intent - we are no longer the little guy on the beach that has sand kicked in his face. And putting themselves there ensures that they are now known not just as a computer company but a major media electronics force...
 
.Chris said:
Not always the case. The iphone...

and times do change...
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The iPhone was an exception due to the FCC issue. Times may change, but Apple have shown no sign of doing so under Steve Jobs. Let's assume that they intend the secrecy to remain. Where is the benefit for Apple to attend CES?

Do Apple really need to attend CES to reach more Journalists? I don't buy that for a second as Apple are talked about in every facet of the media and they certainly don't need attend CES for the purposes of connecting with suppliers or retailers.
 
Lets hope Steve can do the keynote. :)

Seems like a logical move, Apple has its stores to reach the Apple users and every single hardware product they make also work with Windows!
 
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I don't think this will happen. I really see Apple hosting private release events. Similar to the iPod event that happens almost every September.
 
The difference is headlining MacWorld vs. having a booth at CES; they aren't under special pressure to have spectacular product announcements at a keynote. They can show what they want to show and not worry about filling a keynote unless they want to.

Kind of makes sense to me.
 
Umbongo said:
The iPhone was an exception due to the FCC issue. Times may change, but Apple have shown no sign of doing so under Steve Jobs. Let's assume that they intend the secrecy to remain. Where is the benefit for Apple to attend CES?

Do Apple really need to attend CES to reach more Journalists? I don't buy that for a second as Apple are talked about in every facet of the media and they certainly don't need attend CES for the purposes of connecting with suppliers or retailers.
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Wheres the benefit of them not to?
 
I see this possible

I see it very possible, trade shows are for resellers, people that have businesses to trade, if you want a sale on a neat product just wait online.

If Apple goes to CES I will go there because there are a ton of exhibitors that do both CES and MacWorld... it would be good to see how much CES charges an exhibitor compared to MacWorld to see if most would do like Apple.

MacWorld is for MacFans but MacWorld is now more of an online comunity and User Groups can become the local Cult and there could be World User Group reunions which is whats missing... IDG somehow pissed Apple Inc. off I guess, but its clear that next year is a BIG "?" for MacWorld. I have said I would return, but Apple going to CES changes everything from my business stand point. Of course I'm an Apple die hard fan, but I'm more interested in being a Mac-Associated-Business-Person and CES appeals to that in a whole new level if Apple attends.

I love being here in San Fran and doing MacWorld for the 2nd year in a row is AWESOME but 2009 looked pretty small compared to 2008 and that was just because Mr. Jobs didnt do the Keynote. Hard to imagine Apple not being here.

IDG has to understand that Apple is the Center of this MacWorld, because half of the word "MacWorld" is "owned by Apple.

My 2 cents

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I love how theres more positives then negatives on this story (so far) just goes to show you, there are a lot of open minded people here... People who think "hey, this could be a good thing"
 
.Chris said:
I love how theres more positives then negatives on this story (so far) just goes to show you, there are a lot of open minded people here... People who think "hey, this could be a good thing"
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But don't exclude the negative votes that would seem to mean, "Wow, Apple is extremely hypocritical sometimes."
 
VicMacs said:
If Apple goes to CES I will go there because there are a ton of exhibitors that do both CES and MacWorld... it would be good to see how much CES charges an exhibitor compared to MacWorld to see if most would do like Apple.
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Isn't CES only for a select few, though, namely tech insiders and certified IT professionals? You might very well be one, but if you're just your typical consumer, I don't think you're allowed in.
 
mathcolo said:
Nope, just MWSF. ;)

I do believe that 99% of the showcased products at CES run on some sort of a Microsoft platform (Windows, Windows Mobile, whatever)... That concludes me to think that CES is for Microsofties. :D
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you forgot that almost every major company has announce products that are compatilb with the iphone and ipod
 
mathcolo said:
From my perspective Macworld is where Apple belongs, not CES. Why on Earth would Apple want to be at CES? That's where the the Microsofties hang out.
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No, it's not. It's where the real IT professionals hang out, the ones who aren't sucked into Apple's RDF and give them glowing reviews consistently. CES is comprised of hundreds of companies who make everything from video games to televisions. Many companies there don't make computers at all. Sure, Microsoft is there, as is Dell, but other companies are neutral. HP just showed off a home server that works with both Windows and Mac OS X.

Really, I hope Apple does go to CES. They need a good reality check. I really hope people there start to see that Apple grossly overcharges for its hardware.
 
Apple at CES

Apple is going to wow the apple faithfuls no matter where they show. People that aren't into Apple aren't going to be at macworld..they'll be at CES.

I guess it's the same reason a band would play with other bands that aren't the exact same style..to gain exposure and new fans.
 
Apple going to CES would limit its audience-for a start, like E3 for games the public/Mac users would be unable to attend, as CES is a trade-only event.

That wouldn't be a good move on Apple's begalf, as Apple's got other avenues such as online, retail and iPod events to showcase new or improved products.
 
Why is this a bad thing?

Apple never said that they would abandon having their own events throughout the year and WWDC. All they did was decide to pull out of Macworld and possibly go to CES next year instead.

Am I missing something? Going to CES will open up a potentially larger audience for potential business partners that would not normally consider going to macworld because they might not have a mac version of their products "yet".
 
There should be a website that catalogs the Apple "inconsistencies"

ucfgrad93 said:
Based on recent statements by Apple, I just don't see them attending the CES in 2010.
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Like:
- Nobody would want to watch video on a Ipod

- We can't put the CD player in the screen - they won't work when vertical

- PowerPC is superior

- All camcorders have USB


Leaving MacWorld was just another Apple "hissy fit" against IDC.
 
aafuss1 said:
Apple going to CES would limit its audience-for a start, like E3 for games the public/Mac users would be unable to attend, as CES is a trade-only event.

That wouldn't be a good move on Apple's begalf, as Apple's got other avenues such as online, retail and iPod events to showcase new or improved products.
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and is that bad? They dont need to have the popluation of new york to be at their keynotes. sometimes change is good

Umbongo said:
CES isn't free to display at.
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Neirther is macworld.
 
AidenShaw said:
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Even if there's an "Apple Zone" (CES uses the term "zone" to describe groupings of booths based on a common theme), I would expect most multi-platform vendors to exhibit in the main zone of interest, rather than the Apple Zone.

Why should Adobe buy a booth in the Apple Zone in addition to their booth in the Content Creation Zone?
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If there is an Apple Zone at CES, on top of the main zone which reaches out to non-Apple customers, why pay for exhibits at MacWorld?
 
Sounds like Apple may be looking to take the challenge to the opposing team's home court. They thrive on challenge and may not be getting that in their opinions. If Mac sales are soaring the iPod and iPhone dominate then what's left to do? World consumer electronics dominiation! :eek:
 
Quillz said:
Isn't CES only for a select few, though, namely tech insiders and certified IT professionals? You might very well be one, but if you're just your typical consumer, I don't think you're allowed in.
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I would attend as an Apple Authorized Reseller, as I did at MacWorld. After you're in if you want to consume personally its up to you I guess... but at CES theres only business to obtain and nothing to buy.
 
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