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Build a data center in one of the hottest regions in our country - Where you are at the mercy of massive air conditioning units? Makes no sense unless they are getting another huge tax incentive, which does zero for the environment. Why not look for more areas like Prineville Oregon, where energy is cheap and temperatures are reasonable.

Evaporative cooling?
 
Build a data center in one of the hottest regions in our country - Where you are at the mercy of massive air conditioning units? Makes no sense unless they are getting another huge tax incentive, which does zero for the environment. Why not look for more areas like Prineville Oregon, where energy is cheap and temperatures are reasonable.

Taxes? Maybe the politics in OR are not conducive to attracting business.
 
Heck, why not stop doing business with anyone that doesn't agree with his liberal views? Oh, that would alienate half of his customers. :)

You have no idea what Tim's political views are.

When you say things like you just did you sound like you are of the ignorant opinion that everyone that is gay is also liberal.

I tell you what: MacRumors sometimes makes me really really sad... where I come from there are DEFINITELY idiots, bigots, sexists, homophobes, and racists.
However, (thankfully), it is mostly closeted... They have at least learned that in normal society their intolerance is NOT considered acceptable. It's depressing that the place I hang out online has more prejudice than the "dirty dirty south".
 
I love Apple and all, but... didn't they basically BANKRUPT GT Advanced by not using the sapphire in the latest phone, now they get a discounted company to purchase as a result. Nice hostile Takeover.

It's cheaper in the long run to set terms so strict, as in restricting them from selling the product to Apple's competitors, to intentionally bankrupt an American company and transfer the technology to China to produce for less.
 
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I love Apple and all, but... didn't they basically BANKRUPT GT Advanced by not using the sapphire in the latest phone, now they get a discounted company to purchase as a result. Nice hostile Takeover.

That's pretty much how I read it, too. So why is everyone carrying on about Arizona being gay? :D
 
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You have no idea what Tim's political views are.

He donated to Obama's campaign in 2008 so one could safely assume his views are left of center.

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Apple moving something this significant out of its historical home of Silicon Valley is just another small sign of Apple losing its core DNA, which I expect will continue under Tim Cook. Apple is still riding on the momentum of Steve Jobs, but at least Jonathan Ive is still there to help keep the design vision focused.

It's a data center. I don't think Apple ever had data centers in Silicon Valley.
 
Oh, that is how Apple will roll now

Invest in a company, bankrupt them, and then take over their building for cheap.
 
This is about a mile from my house. I wonder how I can apply for a job there :)

Just a few miles away from me, glad they are doing something with the facility. Great job by the City of Mesa and the State to bring them in in the first place.
 
I love Apple and all, but... didn't they basically BANKRUPT GT Advanced by not using the sapphire in the latest phone, now they get a discounted company to purchase as a result. Nice hostile Takeover.

Yep, it must of been an extremely viable product for Apple to give up on the technology and simply walkway
 
Build a data center in one of the hottest regions in our country - Where you are at the mercy of massive air conditioning units? Makes no sense unless they are getting another huge tax incentive, which does zero for the environment. Why not look for more areas like Prineville Oregon, where energy is cheap and temperatures are reasonable.

Actually places like AZ and Nevada are exactly the place to build this type of DC.... because you din't pay attention to the fact that the facility will run on solar power.... Where else can you get more sunshine than the dessert?
 
If you want a command center just look at the iphone no need for one

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I smell a in-house movie and music studio?
 
Doubt it. Companies in New York and California, etc., justify the price of being there with the obvious benefit of having a large, accessible pool of talented people in the area.

And not for nothing but being in a desirable part of the world does matter a lot in recruiting. Culture, outdoor opportunities, accessibility to public transit or bike commuting; these things do actually matter to a lot of skilled people, especially millennials.

You might expect to see something like this happen with a) a company that's not doing so hot, or b) a company that could care less about employee happiness. Apple is neither one. And really no tech company worth its salt is going to get by if they don't care about employee happiness. A strong focus on happiness is just kind of the norm in this industry, at this point. Outside of hardware manufacturing of course, in *that* sector it would seem employee happiness is definitely not a priority :/

EDIT: Something else to consider especially in regards to Apple. They appear to be quite proud of being a California company. For instance they are naming their operating system versions after places in California...

Yep, for those chiming on about taxes, they don't seem to have a clue as to what matters to companies that actually locate in Silicon Valley. That's an argument that matters to talking heads on cable news. Not to leading edge tech firms like Apple.

The combination of talent pool, access to capital, centers of innovation, and entrepreneurial culture in Silicon Valley are unmatched by any other region. This type of innovation-driven economy is why Silicon Valley has been able to reinvent itself so many times -- from its roots as a vacuum tube manufacturing center to transistors to microprocessors and hard drives to networking devices to enterprise software to today's cloud-based services. Taxes or not, the cost of doing business in Silicon Valley has always been exceptionally high, which is why lower value activities have always left the region once they become commoditized.

A company like Apple is inherently rooted in the culture of Silicon Valley, which has always embraced nontraditional work environments and attracted outside-the-box thinkers. Apple currently has 16,000 workers in Cupertino, and this will expand to 23,000 workers once the new HQ is completed. The ~150 full-time jobs created by the "Global Command Center" is a drop in the bucket by comparison.

Data centers are capital intensive (i.e., locals can quote big dollar figures for construction), and they allow local politicians to tout how their communities are part of the technology-driven economy. But, the criteria for data centers prioritizes cheap land (which Apple has because of the assets they picked up from the GT Advanced bankruptcy), and cheap energy (AZ has more days of sun than anywhere else, which works well for solar). In the end, facilities like this don't employ a lot of people and they certainly don't say a whole lot about the direction of a company like Apple.
 
I love Apple and all, but... didn't they basically BANKRUPT GT Advanced by not using the sapphire in the latest phone, now they get a discounted company to purchase as a result. Nice hostile Takeover.

Firstly, GT knew that there are certain technical bars they need to first reach before Apple really uses their products. They knew their actual technical capabilities, so they could well-organize their funds accordingly. Unfortunately, GT executives burned their fund faster than they had to. So, it's really a wrong statement to say that Apple caused GT's bankruptcy.

Secondly, Apple didn't purchase GT. Neither is there any rumor about Apple having such a plan.

Lastly, Apple bought this site, built a factory there, hoping GT could eventually succeed in producing tons of sapphire screens over there. Now, after GT declares bankrupt, Apple had already lost a lot of the money spent building the factory, dismissing the original workers in the factory, now Apple has to spend a lot more money in converting this site into a data center. So, in the end, Apple will still only get a data center, but the cost over the course is much much higher than any other data center of the same size anywhere else.
 
Data Center Construction Rumors

Rumor has it that Apple's new data center will have Sapphire windows.
 
You have no idea what Tim's political views are.

When you say things like you just did you sound like you are of the ignorant opinion that everyone that is gay is also liberal.

I tell you what: MacRumors sometimes makes me really really sad... where I come from there are DEFINITELY idiots, bigots, sexists, homophobes, and racists.
However, (thankfully), it is mostly closeted... They have at least learned that in normal society their intolerance is NOT considered acceptable. It's depressing that the place I hang out online has more prejudice than the "dirty dirty south".

HUH, I didn't say any of that! What is the world are you talking about? I was responding to someone else who commented on Apple doing business in states that do not agree with his political views. I suggested that if Apple limited his business to just people (rather than businesses) that agreed with his political view, they would alienate half of their customers. Thats true whether he is liberal or conservative. This country is split (leans a bit conservative but for all intents and purposes, it is split)

So... if you are calling me all those names, you are a fool and need to crawl back in your hole and take your ignorant assumptions with you.
 
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